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Packaged Food

Hellmann’s Attempt To Make Vegan Mayonnaise Won’t Actually Be Mayo

For all the vegans out there ready to throw themselves off a cliff because they can’t find a legitimate vegan mayonnaise to top their sweet potato fries with — relax and step away from the edge.

Hellmann’s, also known as Best Foods, wants to save you from this vegan nightmare by introducing an organic, eggless alternative with the label, “Hellmann’s Carefully Crafted Dressing & Sandwich Spread.” The new product will be introduced this February and will technically not be considered mayonnaise — but that’s OK.

Mayo-Stk

You should already know there’s no such thing as a vegan mayonnaise. And secondly, as a vegan you’re well aware, in order for food to be accepted as “vegan” it cannot contain any animal-based products. No meat, no dairy, no eggs.

Last time I checked (OK, I just now Googled, “how is mayonnaise made paula deen“),  mayonnaise is traditionally made with egg yolk (I’m almost certain chicken eggs (yolks) are the standard mayo egg). Pretty sure chickens are considered animals (I didn’t Google chicken question, fearful that I’d get one million pages of, ‘what came first the chicken or the egg?’ results.) So, that must mean traditional, standard, good ol’ “mayo” can’t ever be considered vegan. Right?!

Hellmann’s seems to be entering the organic, eggless-spread market after it stopped pursuing a 2014 false advertising lawsuit its conglomerate, Unilever, filed against a San Francisco-based start-up, Hampton Creek, over the labeling on its line of eggless spread, “Just Mayo,”

In the suit, Hellmann’s conglomerate alleged that Hampton Creek’s, “Just Mayo” labeling was misleading to consumers because it did not contain eggs, therefore should not be considered mayonnaise.

In fact, Hellmann’s lawsuit wasn’t just a flash in the pan. In 2015, The FDA wrote a letter to Hampton Creek citing numerous violations regarding nutritional information found on its labels and website.

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Hit-Or-Miss News

Parent Company of Hellmann’s Mayo Drops Suit Against Vegan Alternative Just Mayo

Unilever, the parent company of Hellmann’s and Best Foods mayonnaise, dropped their lawsuit against Hampton Creek’s eggless Just Mayo today. The suit was filed on Halloween, citing irreparable damages due to Just Mayo’s false representation of itself as mayonnaise.

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A quickly formed petition against the suit gained as much traction as the PR backlash that has rained down on Unilever in the past month.

This news comes on the heels of California start-up Hampton Creek announcing a new round of funding totaling $90 million.

Hampton Creek Founder and CEO Josh Tetrick maintains that he wants his company to be a major player on a global scale and never even filed to dismiss the suit. He told FoodNavigator-USA last year that he doesn’t want Hampton Creek “just to sell products to vegans in Northern California.”

Just Mayo has gone from zero to 15,000 locations in the US and Japan within the past year with rapid growth expected in 2015.

H/t FoodNavigator USA

Categories
Technology

3D Printer Uses Mayo to Create Burger Selfies

mayo-selfies

Hellmann’s, a mayonnaise brand, recently launched a campaign for their products. The company posed the question: What if your burgers were a blank canvas? Setting out to answer that burning question, the brand used a 3D printer nestled inside a burger truck. The truck took photos of customers via smartphone.

The photos selfies are then uploaded and sent to the printer. Using a bottle of mayonnaise, the printer then draws the face onto the burger patty. Though we’re pretty sure the lines are long and the burgers aren’t too crazy, having your selfie printed in mayo does sound tasty (unless you’re one of those people who loathes mayo). Should give your Instagram selfie collection a different look for at least a day.

Just make sure to snap it before the mayonnaise runs.

H/T D&S Media