Packaged Food What's New

Heinz Ketchup Has a ‘Tomato Blood’ Costume Kit for Halloween

It’s easy to see why ketchup has long been mimicked as blood. The red condiment is an effective stand in, really, and earns its stunt double reputation especially around Halloween.

Capitalizing on this, Heinz just launched a limited-edition Tomato Blood Costume Kit to amp up everyone’s Halloween costumes and vibes.

The Tomato Blood Costume Kit is made up of a Tomato Blood Ketchup bottle, face paint, applicators, stick-on tattoos, vampire fangs, and more. In addition, Heinz is leaning further into the Halloween spirit by building a branded Halloween Store pop-up in Los Angeles, where fans can cop Heinz Halloween products and can even enhance their costumes at interactive “drip stations.”

If you’re looking to have a bloody good time with this costume kit, head on over to the Heinz Halloween website to purchase.

Packaged Food What's New

Heinz Mayochup Is Officially Coming To The United States

Recently, ketchup giant Heinz debuted a condiment called “Mayochup” in the Arab Gulf States. Despite its current popularity in several parts of the world already, this combo of ketchup and mayo set the internet abuzz, with many people clamoring for it to come to the United States. Apparently, enough have demanded Mayochup’s US debut that Heinz is willing to make it happen.

For those wondering, Mayochup is the same thing as Fry Sauce or Salsa Rosada. They’re all equal blends of mayo and ketchup, just with different names and usages. Fry Sauce is quite popular in Utah, and, as the name implies, is often used as a dip for French fries. The same goes for Salsa Rosada, which is widespread in South America. Colombians are huge fans of Salsa Rosada, and serve it as a salad dressing or a dip for a cold shellfish course.

Heinz utilized a Twitter poll to determine consumer interest in their Mayochup, stating that if 500,000 people voted yes by the time the poll closed, they would honor their word. As of late evening April 13th, 55% of 909,092 voters selected “yes,” which is more than enough to eclipse that target.

Heinz has since officially confirmed that the condiment will hit U.S. shelves, but has not given a specific timetable as to when that will happen. In the meantime, they’re letting the public come up with a different official name to launch the product under. Me? I’m leaning towards “fry sauce.”

Fast Food

Nein Heinz! McDonalds Kicks Famous Ketchup to the Curb

McDonalds has officially dropped Heinz as its ketchup supplier of choice.

What’s sure to be a divorce for the food history books, the fast food giant has decided that after 40 years of wedded bliss it doesn’t want its fries swimming in tainted sauce. In a move that comes after said to be because of “management changes”, McDonalds is adamant to keep their relationship alive with the world’s largest producer of ketchup. These so called “management changes” could have to do with the fact that Heinz recently appointed Bernardo Hees to Heinz CEO, who also happens to be the former CEO at the golden arches nemesis, Burger King. The plot thickens.

Though McDonalds refuses to comment on any other reasons for the split, it’s clear that the relationship was strained by bad burger blood. Before you start rioting in the streets you should know that Mickey D’s stopped serving Heinz ketchup in most of their US based stores a while ago but the world famous ketchup is still the condiment of choice at the overseas locations.

No word yet on what company will get on McDonald’s ketchup game but for now look out for those “McDonalds Fancy Ketchup” packets at a location near you.

H/T + PicThx HuffPo



Warren Buffett & 3G Capital Swoop Up Heinz in $23 Billion Deal


Billionaire Warren Buffett and private equity firm 3G Capital are set to buy HJ Heinz Co. for $23.2 billion — cash. The deal ends the iconic ketchup company’s long history of independence and satisfies both Buffet’s thirst for growth and 3G’s want for expansion into the food industry.

Compared to yesterday’s closing price of $60.48, buyers will pay $72.50 a share. Warren Buffett’s Berkshire Hathaway will spend close to $13 billion on the deal, Buffett informed CNBC. Heinz valued the transaction at $28 billion, including debt assumption, claiming it’s the largest deal made in industry history.

The move is promising for both Berkshire Hathaway and 3G Capital. Heinz’s name has the kind of staying power that takes decades to create — one founded on both consumer trust and product quality. The brand has been able to raise their prices during the economy’s more difficult slumps, while still maintaining profit. “There isn’t going to be another Heinz brand,” said Brian Sozzi, chief equities analyst for NBG Productions. “It has a durable competitive advantage.”

Heinz CEO William Johnson stated during a news conference that making Heinz private would enable the company to make crucial decisions more quickly, as the need to report quarterly earnings would be eliminated. Johnson confirmed that Heinz corporate headquarters would remain in Pittsburgh and that the only changes the city should witness is the company’s absence from newspaper stock pages.


 H/T Bloomberg + PicThx BizWk