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Why Starbuck’s Baristas Suddenly Hate Us [The Katchup Podcast]

So we may have pissed off some baristas at Starbucks, but maybe we can have a Heineken with them and work out our differences.

Starbucks pulled off a massive success this past week with its Unicorn Frappuccino. Even if it wasn’t the tastiest drink around, the Frap went so viral and was so talked about that it helped bump Starbucks’ stock up at least six percent in just the last two weeks alone. It also triggered a ton of social media buzz and follow-up drinks, like the Unicorn Lemonade that our very own Isai Rocha uncovered (while giving it its name). Baristas now hate unicorns, and hate us for pushing both the Frap and off-menu lemonade, so much so, they created a new Subreddit, trying to keep us out.

 

Meanwhile, Heineken launched one of the most powerful commercials of 2017, showcasing an social experiment that pit people of opposite political views, and got them talking with each other, despite their differences. Its point was that we can always find a way to talk with each other over a cold beer.

Foodbeast Editor-In-Chief Elie Ayrouth and myself dived deep into both of these subjects on this week’s rendition of Foodbeast’s podcast, The Katchup. We discussed what the Unicorn Frappuccino’s wild success meant for the future of Starbucks, how our own Isai’s Unicorn Lemonade discovery led to baristas hating our guts (and the creation of a secret new Subreddit), and we also dove into the messages of Heineken’s commercial and why it was a much better campaign than Pepsi’s busted Kendall Jenner ad.

If you’re looking for some positive discussions in a world of seemingly increasing negativity, this podcast might be the thing that lifts your spirits. Hopefully.

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Heineken’s New Commercial Has A Feel-Good Message We All Need Right Now

After the terribly-conceived advertisement we saw from Pepsi a couple of weeks ago, it’s good to finally see a major company get their social message right in a commercial.

Heineken did just that in their newest spot, entitled “Worlds Apart.” In a novel social experiment, the beer company brought together pairs of people who knew nothing of each other, and had them share some Heineken beers.

The catch? The duo in each experiment had completely opposite views on particularly touchy political topics, such as climate change, traditional gender roles, and transgender identities.

Unlike Pepsi’s tone-deaf campaign, Heineken gets their commercial right by never siding with one viewpoint in any of the issues. They would rather be the medium for people to see past their differences and have conversations with each other while being understanding with one another.

Heineken also never dives deep into the issues presented throughout the video, reinforcing their point that at the end of the day, regardless of division in beliefs, we can always get along over a cold beer.

That’s how to do a social commercial correctly, Pepsi.