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Fast Food

$11 Gets You All-You-Can-Eat Whoppers in Japan

triple whopper

Burger King Japan is where it’s at. The international fast food giant is offering customers all-you-can-eat Whoppers for the small price of 1,200 Yen, or $11 USD. Before you drift off into a dreamland of endless burgers at a sweet price, there’s a catch.

But, customers aren’t necessarily having it their way. To qualify for the gluttonous deal customers first have to consumer a “Challenge Set”: two Whoppers, a medium fry, and a medium drink. Seriously, that’s child’s play for us in the states. Not sure it’s something we should be proud of, but hey, ‘Murica.

Once a customer finishes their Challenge Set, they can get to work on nomming on all the Whoppers they could ever want, yes, there’s a second catch, they only get a half hour to scarf down their precious burgers. Oh, yeah, there’s a third little disclaimer, this deal only applies to the straight up O.G. Whopper, none of those fancy versions that have been in the news lately. If you happen to find yourself in Japan this month, this AYCE deal runs from November 4-13.

H/T Eater

 

Categories
Fast Food

After 40 Years, Burger King Drops ‘Have It Your Way’ & Adopts Cryptic ‘Be Your Way’ Slogan

Be Your Way BK

We’ve been told we could always “Have It Your Way” at Burger King. That’s no longer the case as the fast food chain has now decided to drop the famous slogan for a “simpler” one. After 40 years of branding the classic tagline, Burger King is now going with the phrase “Be Your Way” instead.

According to Ad Age, the reason behind this change was due to Burger King wanting to create stronger emotional connections with self expression. Burger King wants customers to know it’s OK to be themselves and not be perfect. That’s all well and good, but what does it have to do with me ordering a Whooper Jr.? I can still get it with onion rings inside, right?

While the original phrase reminded customers that customizing their food was always on the table, the new phrase seems like a cryptic philosophy a mentor would give a young boy from Jersey right before a karate tournament.

The tagline is set to air this week as Burger King introduces their new King Deal’s Value Menu, a value menu that includes several $1 items. This is Got Milk Milk Life all over again.

H/T Ad Age