Fast Food Technology What's New

Jack In The Box Debuts Mobile Game Along With New Munchie Items

It looks like Jack In The Box is stepping into the gaming industry with a new campaign to promote some savory new Munchie menu items. Monday, the fast food chain launched their new mobile-optimized game: Crave Crashers.

Jack in the Box fans 13 years and older can drive a virtual version of the brand’s Crave Van and deliver the new Munchie Mash+Up items to hungry customers in an animated environment.

New munchies include the Wakey Bake Hash (three cheeses, bacon, fried egg, garlic herb butter), H’angry Chicken Hash (chicken nuggets in white cheese, buttermilk ranch, buffalo sauce), and Jack’d Jalapeño Hash (jalapeños, bacon, melted cheese).

Boy, we’d have a hard time not nibbling at the food if we were charged with delivery. Luckily, that’s not the case.

Each snackable-sized munchie is available for $3 at participating Jack In The Box locations for a limited time. Check out the Crave Crashers game, too, if you have a chance. Like most items on the Jack In The Box menu, they’ll more than likely be addicting.