Travis Scott’s track record with successful brand partnerships speaks for itself. Lucrative deals with General Mills, McDonald’s, and Epic Games in the past year have yielded fantastic results, with corporations looking at the Sicko Mode star as the cultural icon to link with if they’re looking take their relevancy and influence with this generation to the moon. Now, Anheuser-Busch has followed suit by partnering with Scott on new spiked seltzer called CACTI.
CACTI is a new entrant in the burgeoning hard seltzer category that uses 100% premium blue agave from Mexico, cold fermented cane sugar, agave syrup, and a hint of lime juice. Available flavors are Lime, Pineapple and Strawberry and will come in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles.
This collaboration sounds like another timely win for Scott as the hard seltzer market has been booming with the likes of White Claw putting their stamp on cultural relevancy. And with the creative genius that the rap game Cactus Jack wields with savvy branding and taste, it’s only a matter of time before CACTI makes its way into personal fridges and coolers nationwide.
SONIC is now taking out the DIY work many of us have done when it comes to spiking our slushes. Be on the lookout, as many of the chain’s iconic flavors are getting turned into boozy hard seltzers.
The drive-in giant has teamed up with COOP Ale Works to add eight of its beverage selections as hard seltzer options. SONIC chose COOP since both the fast food icon and the brewery are based in Oklahoma City.
These won’t be sold on the SONIC menu, but will be available at distributors and stores that will be announced in the future.
For those wondering, the eight flavors SONIC is making into hard seltzers are as follows: Ocean Water, Orange Pineapple, Mango Guava, Melon Medley, Cherry Limeade, Classic Lemonade, Lemon Berry, and Original Limeade.
While we don’t know exactly where these seltzers will drop yet, we can confirm that they will launch on May 1st. We’ll know more about where you can find them once they arrive.
In the world of boozy beverages, hard seltzers proved to be king in 2020. Brands popped up everywhere or created their own variations following the viral success of White Claw, and that appears to be continuing in 2021 with hard, bubbly lemonades.
Bud Light Seltzer just announced their own lineup of hard seltzer lemonades, which come in at 100 calories with less than a gram of sugar and 5% ABV.
This isn’t the first hard seltzer lemonade to come into being, as TRULY Hard Seltzer introduced their own set back in early 2020. However, with the appeal of hard seltzer and the longstanding popularity of spiked lemonades, more brands are sure to follow as the year continues.
Bud Light’s take on spiked seltzer lemonade will be available nationwide starting January 18th. The flavors they will have upon launch include regular, peach, strawberry, and black cherry.
2020 has been a big year for Travis Scott in the food game. He got a limited-edition meal collab with McDonald’s, and to close out the decade, he’s shooting his shot with alcohol giant Anheuser-Busch on a new hard seltzer.
Called Cacti, this hard seltzer differs from others on the market in that it’s inspired by tequila. As such, the brand is made with Mexican premium blue agave, and contains a whopping 7% ABV. That puts it significantly higher than White Claw (5% ABV) and other competing seltzers in the market in terms of how lit you’ll get.
Travis Scott’s Cacti line is going to launch nationwide in Spring 2021, and the Cactus Jack-inspired beverage will come in three flavors: Lime, Pineapple, and Strawberry. They’ll be available in 12-ounce cans in a 9 count variety pack, as well as 16-ounce and 25-ounce single cans.
Alcoholic seltzers have resolutely established themselves as the predominant drink of this summer. If you’re going to have to sit around the house, it may as well be with a drink that’s easy to sip, light, and refreshing.
Less known, however, is that, while delicious on their own, their fruity flavors and light fizz make the seltzers quite the cocktail mixer. And, in the summer of at-home seltzer drinking, a vacation-worthy cocktail is always needed.
In honor of this, we teamed up with Bud Light Seltzer to create a couple of recipes that’ll send you to the beach on the very first sip.
This drink takes inspiration from the ever-popular Tequila Sunrise, as well as the upcoming Dia De Los Muertos.
By turning a tequila sunrise into a slushie and adding some bubbly seltzer, this cocktail will liven up any weekend (or hey, maybe weekday!) spent at home.
The full recipe for the slush is below, and if you’re in California, make sure to take a look at iHeartRadio and Bud Light’s sweepstakes, as it could land you a $500 gift card to a local Hispanic grocery store. Click here to enter.
The birth of the margarita is much disputed. There are various origin stories, stretching from the 1930’s to the 1960’s, but lost among these wildly specific theories is the fact that the margarita may simply be a variation of a Prohibition-era drink, The Daisy.
The two drinks are remarkably similar– the only difference is that the margarita swaps out The Daisy’s brandy for tequila. In fact “margarita” is the Spanish word for “daisy.” So oddly enough, regardless of the true genesis of the margarita’s journey to stardom, it’s likely that it may have been a result of someone playing with the recipe of an already popular drink.
The lesson here, my friends, is that good things can always be improved upon. Inspired by this ideal, our latest recipe, in collaboration with Bud Light Seltzer, is our own twist on the margarita.
Keeping the essence of fruit in mind, we swapped out the traditional orange-flavored triple sec for a Bud Light Strawberry seltzer. This creates a smoother drinking experience, mellowing out the tequila enough to give consistent, well-rounded sips.
We also threw in some frozen strawberries, which helps the drink blend into a fluid, almost creamy, consistency, while giving things a refreshing edge that compliments the acidity of the lime.
With a rim of chili lime seasoning, and a fresh strawberry to garnish, this drink will certainly make me head to the fridge for a seltzer and some frozen strawberries the next time I get a craving for a margarita.
Check out the full recipe below, and, if you’re in California, make sure to enter iHeartRadio and Budlight Seltzer’s sweepstakes, which could land you a $500 gift card to one of your local Hispanic grocery stores. Click here to enter.
It looks like White Claw Pizza is now a thing, and while my eyes are rolling, the lover of all things pizza within in me has to admit my curiosity is piqued.
Love it or hate it, the popular alcoholic selzter is getting its very own limited-time pizza for one day only.
Blaze Pizza will offer an exclusive pizza with a crust made with Mango White Claw in place of filtered water at more than 40 of their locations across the United States.
Since Blaze is known best for their build your own pizza model, Blaze executive chef Brad Kent recommends a few toppings to pair with the White Claw Crust. This includes the signature red sauce, shredded mozzarella, pepperoni, roasted red pepper, jalapeno, pineapple, and a fresh arugula finish after its done baking.
You can find this pizza only on Thursday, June 18 at participating Blaze pizza locations and will only be offered as a dine-in or takeout experience. You will not be able to order them through delivery apps.
Canned cocktails have been quietly making a splash on the spirits scene in recent years. They have more flavor than hard seltzer without all the work of making a craft cocktail at home. Pure Azul Beverage Company recently launched its entry into the market with Azulana, a ready-to-drink sparkling tequila beverage.
It is said to be the first sparkling ready-to-drink beverage crafted using 100% blue agave tequila on the market. “Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” says Henry Morita, CEO and Co-Founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”
Tequila sales in the U.S. continue to grow, In 2017, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council. Likewise, the demand for ready-to-drink alcoholic beverages continues to rise rapidly. Canned wine alone now represents a near $50 million business.
Produced in Guadalajara, Mexico, the decision to produce Azulana in the region (known as the “birthplace of tequila”) was crucial to the brand, as they aimed to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing and distribution.
In support of the farmers that make the product possible, the brand has developed a program that will include donating 5% of all profits to initiatives within Former Mexican President Vincente Fox’s Foundations, including CentroFox and Crisma, which offers pediatric rehabilitation, mechanotherapy, hydrotherapy, and speech therapy for adults and children.
Available in original, lime and pineapple rosemary, each 12-oz. can of Azulana is 4.3% ABV and contains 145 calories.