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Fast Food Plant-Based What's New

Fast Food’s Iconic Folded Egg Just Got A Plant-Based Version In Grocery Stores

When you go to fast food chains like McDonald’s or Sonic for a breakfast sandwich, you can usually tell it apart by the distinct folded shape of the egg. A feat hard to pull off in the kitchen, it acts as a signature for these fast food morning meals.

Folded eggs have never been something you could just buy somewhere, since pre-cooking eggs into that shape and freezing them isn’t the most ideal way to store it. However, plant-based egg maker JUST came out with a form that is ready to reheat and stick into any breakfast sandwich.

The new plant-based folded eggs were just announced in a press release, providing a convenient folded egg-like product that can be used at home for breakfast. JUST’s vegan egg is made predominantly from mung bean protein, and the company claims to use 98% water, 83% less land, and 93% less carbon dioxide emissions than conventional egg production.

Each box of the folded plant eggs comes with a pack of four, and will be sold in the freezer section. While the folded egg is obviously meant for those wanting to put it into a sandwich, another usage for it could be to reheat the vegan egg, cut it up, and put it into a fried rice or other dish that calls for scrambled egg.

Photo courtesy of JUST

JUST also announced a drastic price slash on its refrigerated liquid egg product, cutting the cost down by a whopping 35 percent, according to VegNews. This makes a bottle of JUST egg on par with the cost of a dozen organic eggs, approximately $4.99. While it’s still on the pricier end of eggs in general, flexitarians and plant eaters alike have a more accessible and affordable animal-free alternative as a result.

The folded eggs will be available in 5,000 stores at its launch in April, with stores like Whole Foods, Albertsons Safeway, Gelson’s, Kings Food Markets, and Giant Martin’s getting a first crack at it. As for JUST’s standard product, the price drop will occur some time in the second quarter of 2020.

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Hampton Creek Attempts Comeback With New ‘Just Scramble’ Vegan Eggs

2017 has been a pretty rough year for plant-based giant Hampton Creek. They lost one of their big-name clients, Target, when alleged food safety and mislabeling concerns took most of their products off the shelves. Furthermore, nearly every member of their board, save for CEO and co-founder Joshua Tetrick, eventually resigned from or left the “struggling startup,” as Bloomberg described them at the time. Now, Hampton Creek is looking to turn things around with a new product, called “Just Scramble.”

“My mind was blown.”–Forbes Read more about #JustScramble at the link in our bio!

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The “Just Scramble” product is a liquid predominantly made from mung bean protein that slowly congeals into vegan scrambled eggs upon heating. Bruce Freidrich, executive director at The Good Food Institute (a plant-based advocacy group), claims to the SF Chronicle that this is the first-ever plant-based scrambled egg. However, Follow Your Heart already has a powder-based vegan scrambled egg mix in stores, but Friedrich compared the product to a “black bean burger” and that it doesn’t “cook like eggs.” (Writer’s note: As someone who’s used Follow Your Heart’s eggs, I strongly disagree with how Friedrich characterized a plant-based product like those his company promotes, but am curious to try Hampton Creek’s product as well.)

CEO Josh Tetrick estimates the cost of a 322 gram bottle, the equivalent of seven eggs, to be about $4-$6. A serving of Just Scramble has the consistency of scrambled eggs within a minute, and already contains seasonings like salt, pepper, and oil.

To promote the new egg substitute, Hampton Creek is taking a page out of the Impossible Foods playbook. They’re starting out by serving the fake eggs out of a single restaurant, Flore, in San Francisco. A serving there, which comes with spinach, mushrooms, and goat cheese, costs $14. Hampton Creek does plan to have the product in more restaurants by the end of the year, and in stores sometime in 2018, according to CNNMoney.

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Hit-Or-Miss News

Parent Company of Hellmann’s Mayo Drops Suit Against Vegan Alternative Just Mayo

Unilever, the parent company of Hellmann’s and Best Foods mayonnaise, dropped their lawsuit against Hampton Creek’s eggless Just Mayo today. The suit was filed on Halloween, citing irreparable damages due to Just Mayo’s false representation of itself as mayonnaise.

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A quickly formed petition against the suit gained as much traction as the PR backlash that has rained down on Unilever in the past month.

This news comes on the heels of California start-up Hampton Creek announcing a new round of funding totaling $90 million.

Hampton Creek Founder and CEO Josh Tetrick maintains that he wants his company to be a major player on a global scale and never even filed to dismiss the suit. He told FoodNavigator-USA last year that he doesn’t want Hampton Creek “just to sell products to vegans in Northern California.”

Just Mayo has gone from zero to 15,000 locations in the US and Japan within the past year with rapid growth expected in 2015.

H/t FoodNavigator USA