Would you buy a water bottle if you knew it had been “coolly” sitting on top of a woman’s vagina?
On second thought, don’t answer that, but whatever you were thinking just might be the reasoning behind Avance WWP’s newest ads for Guatemala’s Agua Watta bottled water company. Meant to promote their “Agua Pura” product, the ads feature paparazzi/TMZ-esque crotch shots of several women getting out of cars, their faces and private areas obscured by text that reads “Cool Water” and the “Watta Agua Pura” bottle itself, respectively.
I mean what.
For the past few days, the internet has been all a-twitter about the arguably offensive ads, with one particularly upset commenter calling them “obscene” and “pornographic”—which is, at least on some level, true. The ads are definitely trashy, they’re potentially degrading and they don’t really seem to make much logical sense, which begs the question, why go with this ad direction at all?
One commenter on Buzzfeed has a possible answer:
“The ad shows a sort of celebrity getting off a car with no style at all, legs spread with no regard she could show the paparazzi the panties or if she wears none,” postulates user SarahDane. “The water covers it all, label says ‘agua pura pero con estilo’ (‘pure water yet with style’) – in the twisted mind of who created this, the purpose was to show some woman (= $$ profit, especially barely dressed) no class, and cover the no-style thing with theyr [sic] ‘stylish’ water…”
Thus far, the debate on the Watta facebook seems to be going the way of Chick-fil-A, with hordes calling foul at the proposed political incorrectness, and many others either supporting them for pissing people off or wishing everyone else would just shut up about it already.
To the last group, I just want to say: sorry, but something this funny is just begging to be shared.
[Via Huffington Post]
What do you guys think about Watta’s paparazzi ads? Hilariously tongue-in-cheek or demeaning and pornographic?