Earlier this week, Burger King reported the best sales in almost a decade. It looks like IHOP is having a great year as is also boasting the best sales in the last ten years.
In a recent update of its fiscal guidance for IHOP, DineEquity Inc. reported the strongest quarterly sales rise in more than a decade, NRN reports.
For the quarter, net income rose 40 percent to $26.5 million compared to $18.9 million the previous year. Revenue grew by 7 percent to $171.5 million, versus $160.5 million the previous year.
With the momentum of the brand’s success, IHOP plans to focus on improving the food and menu. Improving guest experience and marketing is also a top priority.
This will be IHOP’s ninth consecutive quarter of positive sales. Sure, everyone loves good service and all-day breakfast. Though I wonder how many customers they brought in with that creepy new logo?