Imagine if dijon mustard brand Grey Poupon had ditched the stuffy, high-brow rich themes of their original commercial branding and instead opted for a more K-Martish ‘I ship my pants‘ type campaign. Thanks to YouTube user OBVS, we need not imagine any longer.
This satirical take on Grey Poupon’s phonetics finds the commercial actors being asked, “What do you poup-on?”
Could this be the resurgence Grey Poupon needs with the new millennial audience? You be the judge: