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Video

McDonald’s New ‘Signs’ Ad Was Supposed to Be Heartfelt, but It’s Backfiring

McD-Signs

McDonald’s released an ad over the weekend that was met with mixed reactions. The video, titled Signs, featured pretty much what you’d expect: a bunch of signs. What the signs said, however, became the topic of debate over the last few days.

Airing during the Golden Globes and the NFL playoffs, the commercial was immediately met with mixed reviews throughout Twitter.

Set to a children’s cover of Carry On by Fun., the video showcased many McDonald’s displays. Each photo, taken around the United States, featured an inspirational message. While some signs simply thanked veterans for serving in the military, others made note of tragedies like 9/11 and the Boston Marathon bombing.

While some were moved by the ad, others seemed to think it was an incredible tacky move.

A few, on the other hand, were a bit more apathetic about the ad altogether.

As of now, the bar on the video’s YouTube page sits at a 50:50 Like/Hate ratio.

Even more, the video became subject to parody almost immediately.

How does the video make you feel?

Categories
Hit-Or-Miss

Pepsi Unveils New ‘Qua’ Premium Water, Because First Names Are So Passe

qua

Forget dropping last names to cement your superstardom (Madonna, Beyonce); it’s all about dropping those pesky first syllables.

Take it from “Qua,” the brand-new bottled tap water from PepsiCo, which was first introduced to the Hollywood set last night at the Golden Globes. Not to be weighed down by unsightly extra A’s, Qua is Pepsi’s attempt to compete in the sexy premium aqua (get it?) category, taking its place alongside the likes of Evian, Fiji, Voss and Coca-Cola’s own Smartwater. Like the rest of its kind, Qua earns its higher price tag mostly from branding, from its sleek bottle design to its being “micro-filtered,” and sodium-free.

Associated Press reports Qua will be tested in California over the summer before expanding to other markets, and that its name and design could change before then. Let’s hope so, because the alternative sounds a little too unintentionally French.

H/T + Picthx AP