In an interview on the July 17th edition of the Freakonomics podcast, the C.E.O. of Girl Scouts of America, Sylvia Acevedo, revealed a surprising fact about the organization: They’re the second largest cookie company in America.
Raking in somewhere between $700 to $800 million per year in revenue, the Girl Scouts are surpassed only by none other than OREOs.
It should be noted, however, that this is revenue, not profit. According to tax forms, Girl Scouts brought in just over $130 million in actual profits last year.
And, just in case you’re worrying about where all this money is going, Acevedo noted that all profit that each troop brings is spent on those local troops and council. So have no fear, Girl Scouts is not a part of Big Cookie, despite making such large sums of money.
So go ahead and buy that second box of Samoas. You need it, and it’s for a good cause. Plus, how could you ever say no to the adorable pitch of a Girl Scout selling cookies?
In the midst of trying to sell her Girl Scout cookies, Charity Joy and her Father Seymore Harrison Jr. sang a cover of “Redbone” last February, and it was one of the cutest things in 2018 so far.
With Glover being a guest on the Late Show, Stephen Colbert decided to fly in the young girl and her father to meet the the song’s original author.
Glover was excited to see young Joy, and bought out the 113 boxes of cookies left to reach her goal. They all handed out boxes to the delighted audience now in possession of those dangerously satisfying cookies.
That’s the message behind a viral cover of Childish Gambino’s Redbone, sung by Seymore Harrison Jr. and his Girl Scout daughter, Charity Joy. The two created a video of them remixing the song to help Charity sell boxes of Girl Scout cookies.
According to FOX News, Charity wanted to sell more than 1,300 boxes so that she and her family could get a trip to Disney. Charity’s mom, Patrice Harrison, reportedly said that “She had been to Disney this past summer but I became [extremely] ill while there and was hospitalized and my husband was out of town so she wanted to reach her goal to go as a family.”
Thanks to the Girl Scout Redbone remix, Charity has easily surpassed her goal, and needs just a couple hundred more to hit 5,000 boxes sold. That milestone will help her and her troop “learn and grow,” according to Charity’s page on the Girl Scouts website. She wants to “learn to get rid of the box and change the game when it comes to cookie sales.”
Those that want to help Charity’ campaign exceed the next milestone can buy cookies off of her page. You’ll need to buy four or more boxes of cookies, which cost $4-$6 each.
If you were ever looking for a middle ground between gorging on Girl Scout Cookies or pounding beer after beer, this might be right up your alley. Though we’re never one to make you choose between vices. That’s mother’s job.
Southern Tier Brewing Co. created an unofficial Girl Scout Cookie-flavored beer they’re calling Thick Mint. The name of the product parodies the iconic Girl Scout Cookie, Thin Mints.
According to Food and Wine, official approval from the Girl Scouts of America of the beer isn’t likely to happen any time soon. However, the brewing company is still able to draw inspiration from the corporation for their Thin Mint and stout mashup.
If you’re interested in trying out Thick Mint, there’s an online locator that will help you track down some sweet cookie beer.
If there’s anything we’ve learned from Girl Scout Cookies, it’s that it really sharpens their entrepreneurship skills.
A scout named Charlotte recently found out that her father’s best friend is pretty well off, and makes good money. That got her wheels turning and Charlotte constructed an eloquent letter for her dad’s bestie.
Former Dirty Jobs host and now podcast personality Mike Rowe had this letter sent to him, as the little girl is actually his coworker’s daughter, and everyone was getting a good laugh out of it.
As Rowe read the letter, it was apparent that Charlotte’s main sales strategy was complete honesty. In the letter, she gave extremely honest reviews of each Girl Scout cookie, and pulled no punches. She even went as far as calling the Toffee-tastic flavor a “Bleak, flavorless, gluten-free wasteland.”
Yup, Charlotte said that the Girl Scouts sometimes use false advertising, and if she was going to get business from her dad’s rich friend, she was going to make sure he was getting the most honest review of her product.
The letter ended with, “My name is Charlotte and I love being honest with my clients.”
If that doesn’t make you want to buy a whole pallet of cookies from her, I don’t know what will.
Anytime the adorable little Girl Scout troopers reveal a new flavor, there’s reason to run to the nearest Trader Joe’s or Kroger and try the new cookies. The Rah-Rah Raisins release in 2015 was pretty fire, and we should expect that same kind of heat from their new S’mores cookies in 2017.
There will be two variations of the S’mores, the first will consist of a crunchy graham sandwich cookie with a combination of chocolate and marshmallow filling. The second will have a crispy graham cookie, dipped in crème icing and covered in chocolate.
It’s no coincidence that the announcement came early Wednesday, on National S’mores day, but it sucks that we have to wait until 2017 to get our hands on these. They should have just kept it to themselves because now we’re going to crave Girl Scout Cookies with no outlet to get our fix!
Last Sunday, Chris Rock brought his daughters’ Girl Scout troop to the Oscars hoping generous celebrities would buy some cookies to support the girls. As many eagerly paid cash for their Thin Mints and Samoas, Rock claimed the total came out to $65,243.
Turns out they didn’t exactly raise that much.
According TMZ, the more than $65,000 sale was just a joke made for the performance.
About 500 boxes were sold that night at $5 each, a Girl Scouts rep told TMZ. The actual total was around $2,500. This doesn’t include, however, any off-camera orders that celebrities might have made at a later time.
Still, $65,000 or $2,500, the Girl Scouts did get some great coverage this weekend.
Francis sold 22,000 boxes of Girl Scout cookies this year alone, breaking the world record she set last year at 18,000.
While her age hints at immaturity, her sales tactics are far from adolescent. Francis is one of the most professional saleswomen in the world, and she enjoys giving advice to people who want to become the sales forerunners of the future. She advises those looking to be successful in sales to:
– Wear a uniform and pass out business cards.
– Look and act like a professional; age is just a number.
– Don’t waste time convincing the naysayers; move on and find the yesses.
– Secure the attention of the customer.
– Create ways to draw attention to yourself in a positive and stimulating way.
– Appeal to your audience.
– Know your product front to back.
– Most of these sales tactics can be read about in business textbooks, but Francis says it takes more than just tactics — above all else, it takes resilience.
While there is certainly no one specific way to sell cookies, Francis says an irresistible Girl Scout pitch appeals to the customer’s hunger, inner philanthropist, impulsiveness, pity and sweet tooth all at the same time.
Francis is also not shy in giving credit where credit is due; she is young and does not have the resources necessary to sell cookies at a high volume without a little help. Her mother allows her to use the garage to store cookies, as much as 10,000 boxes during the two-month cookie-selling season.
Although snacking on cookies in between houses may seem like a trivial problem, Francis advises against it, saying:
“It’s better not to eat your product.”
The work ethic and professional mindset Francis has demonstrated when selling Girl Scout cookies has already led to multiple job offers. On July 15, Francis will be speak in front of the Oklahoma Professional Sales Association, where she will be presenting “Setting Goals, Breaking Records – Sales Success Tips from a Girl Scout.”