Shake Shack Brings Shacktoberfest to London, Boozy Eats Ahead


In an over-exhausted London market, where the city is literally teeming with new chains, there’s a lot of pressure for the food to be phenomenal or at least have some kitschy selling point to reel in curious eaters. Now, hoping to up the ante overseas, Shake Shack London debuted its first Shacktoberfest to celebrate the German holiday of beer and brats this past week.

The menu comprised of special edition biers, bratwursts and burgers including but not limited to, a flat-top griddled Emmanteler cheese bratwurst, crispy ShackMeister Ale-marinated shallots and ShackSauce. For the brats, there were four  to choose from: the Spicy Brat, Currywurst, Bavarian Brat and Cheese Brat. In case that wasn’t enough to induce a food coma, the famous Shake Shack crinkle-cut fries were on deck, in addition to the German-themed dessert menu of an Apfelstrudel Shake and a German Chocolate Pecan Concrete — chocolate frozen custard blended with coconut–pecan caramel and chocolate truffle cookie dough. Did I mention the Shacktoberfest Bier Stein, 20 oz. of ShackMeister Ale (which tasted more like lager, but that’s not overly important), and the mug is yours to keep? Clutch.

Take a closer look at the boozy offerings and meaty eats below.


  Spicy Brat and Cheese Brat


The griddled Emmentaler cheese-stuffed bratwurst was perfectly cooked,  with gross amounts of cheese melted into every bite. We did have one complaint: For a German sausage, it could have been heftier.


Crinkle-Cut Cheese Fries


An absolute winner. Who can resist the good old American gooey, fluorescent orange, American cheese generously melted over a heap of crispy, salty crinkle-cut fries?


Shacktoberfest Bier Stein


Of course, it wouldn’t be Oktoberfest without beer — the best deal on the Shacktoberfest menu by far. A 20 oz. beer mug is yours to keep for only £10. Filled to the brim with Shake Shack’s very own ShackMeister Ale, refills are available for £4.50. We apologize for the blurry picture, we were a few brews deep at this point.


German Chocolate Pecan Concrete


The chocolate custard is amazing in its own right, now overload it chock-a-bock with candy and you’ll be drowning in delicious. Oh, and blending the custard with chocolate hazelnut brownies from St. JOHN Bakery (which arguably makes the best doughnuts in London)? Genius.


Apfelstrudel Shake


This dessert is sinfully sweet, yet quite pleasant. Its smooth milkshake-like consistency blended well with a cast of cozy autumnal spices, making for a comforting and filling dessert.


A prime example of the globalization of food — an American chain, in London, celebrating German heritage and culture. Whether simply a glorified fast food endeavor or an attempt at truly integrating American exports with another country’s celebrations (or both!), if it means more frozen custard for everybody, then hey, who can complain about that?

Shake Shack

24, Market Building, The Piazza, Covent Garden

London WC2E 8RD

020 3598 1360

Photography by Erica Schecter

Baskin Robbins’ September Flavor is ‘German Chocolate Cake’


This September, Baskin-Robbins is serving up German Chocolate Cake

The Swiss chocolate ice cream is mixed with coconut, chunks of walnuts, fudge brownie pieces and a caramel swirl — a welcome addition to the fight against the sweltering heat outside (wtf, September?) This month also marks the long-awaited return of the “Buy One Get One Free Two-Scoop Sundae” special every Wednesday at participating locations. The deal will be ongoing until the end of the year.

Tell me that doesn’t sound tempting right now.

PicThx Baskin-Robbins


Today I Learned: PEZ is Short for ‘PfeffErminZ’


Ever wonder where Pez candies got their name? I’ll be honest, I always vaguely associated them with Fez, the perpetually stoned confused cast member of That 70’s Show. Eating a bunch of tiny pellet candies out of a plastic dispenser topped with a disembodied head seemed like something he’d do.

Turns out that Pez candies have nothing to do with 70’s era sitcoms and everything to do with the German fondness for peppermint. Yeah, “Pez” is just short for the German word “PfeffErminZ.” Which means peppermint. Don’t ask me why, since Pez tastes exactly nothing like peppermint (at least, none of the Pez I’ve ever had).

I’m just going to assume that a German taste tester got a little too close to one of the early Pez dispensers. Then this happened.


And the rest was history.

Another fun fact: Pez dispensers also come in size “giant” just in case you wanted to really know what it’s like to bite a piece of candy out of Big Bird’s throat. Just for funsies. Thanks, Pez, for being confusing, a little bit creepy, and really really delicious. We appreciate it.


H/T Mentalfloss + PicThx Quickmeme


Not-So-Eco-Friendly Supermarket Wraps Its Peeled Bananas in Plastic

There’s probably a condom joke in here somewhere.

As relayed by the Austrian Times, German-owned supermarket Billa has recently come under fire for a photo posted on its Facebook page showcasing packs of peeled bananas covered in plastic wrap.

Purportedly done to streamline the eating process, these pre-peeled ‘nanners quickly sparked plenty of outrage from people decrying the stunt as wasteful and unnecessary — though one user did suggest the clear wrapping could tip off consumers to any unsightly browning or bruising more readily than a banana peel can (not that that’s necessarily a good thing).

So says one Greenpeace spokesman in Austria: “If there is an easy to open ready packed food it’s the banana  – peeling it only to pack it in environmentally unfriendly plastic is just madness.”

Of course, thanks to the efforts of Billa’s hack PR team, the offending photo has since been taken down — as well as written off by Billa HQ as the act of a single franchise location and a “one off” mistake that won’t happen again.

But the way I see it, this unfortunate ecological misstep could have been much, much worse. I mean, at least they didn’t double bag it.



German Restaurant sets Bratwurst Record


A Chicago based German restaurant wanted to get themselves into the book of records for something, so what better way than attempt to make the world’s largest bratwurst?

Huffington Post reports, The Berghoff Restaurant challenged the pages of history on Sept 15 by attempting to make the world’s largest piece of bratwurst. The challenge was met during the annual Oktoberfest celebration.

CEO Carlyn Berghoff said, “We’ve been doing this event for 26 years and we wanted to mix things up by doing something crazy and fun,” reported the HuffPost Weird News.

The bratwurst weighed over 40 pounds at 47-feet and 3-inch and took half an hour to cook. It was served with a bun 50 feet long that weighed 35 pounds. The Berghoff was successful in setting the world record and was able to raise $1,000 towards A Mercy Home for Boys and Girls.

[THX: Huffington Post Food]


German Military Surplus Utensil Set

Whether you’re getting into a fancy steak or prying open a can of beans on that next camping trip, your swag will be on similar levels with this German Military Surplus Utensil Set. This 4-piece aluminum set has everything you need: fork, spoon, knife and a can/bottle opener. All the pieces are surplus or used from actual German military applications. ($11 @ CoolMaterial)