General Mills Recalled 10 Million Pounds Of Flour Due To An E. coli Scare

Flour is as essential to a cooking as fire is to a stove. So, when General Mills voluntarily recalls 10 million pounds of one of the most popular flour due to a possible E. coli contamination, it’s something we all worry about.

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General Mills is now working with health officials to investigate the source of what caused 38 cases of possible E. coli contamination across, “20 states between Dec. 21, 2015 – May 3, 2016,” according to a press release issued by General Mills on May 31.

General Mills characterized the recall as, “precautionary,” but warned consumers that the cause could potentially be linked to SEVERAL BRANDS of General Mills specific flour including, “Gold Medal flourWondra flour, and Signature Kitchens flour,”

However, General Mills remains confident that “E. coli O121″ has yet to be detected in any General Mills flour-making facility.

“To date, E. coli O121 has not been found in any General Mills flour products or in the flour manufacturing facility, and the company has not been contacted directly by any consumer reporting confirmed illnesses related to these products,” according to the General Mills press release.

The Center for Disease Control reported that E. coli O121 can cause serious illness, and provided a list of some consumer precautions:

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The CDC also reported that although 10 people have been hospitalized, there haven’t been any deaths, nor cases of hemolytic uremic syndrome, a type of kidney failure that’s often a worst-case scenario with E. Coli.

In order to protect consumers against this outbreak, General Mills listed each of the recalled selections of flour packages, with weight, package UPC and the “recalled better if used by dates” on their website.

Gold Medal Wondra All Purpose Flour

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Gold Medal All Purpose Flour

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Gold Medal All Purpose Flour — Unbleached

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Signature Kitchens All Purpose Flour — Enriched

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Gold Medal Self Rising Flour

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If you have one of these packages inside your pantry at home, toss it quick, before it becomes a vulgar display of flour.

Packaged Food

Batman v Superman Cereal Is Here, And It Demands Justice


A few weeks ago, we Geoff Johns posted  photos of Batman and Superman cereal he received. The DC Comics Chief Creative Officer got an early look at the breakfast foods that General Mills was planning to sell early this year.

Now, the consumer foods company has officially announced a release date for the two cereals based on the two iconic heroes. In honor Batman v Superman: Dawn of Justice, General Mills has created two specific options for comic book fans to choose from.


The two flavor combatants are Batman Chocolate Strawberry and Superman Caramel Crunch. Batman’s cereal will have chocolate strawberry pieces in the shape of the Dark Knight’s bat symbol, while Superman’s cereal will be shaped as his emblem.

Batman v Superman: Dawn of Justice is hits theaters March 25. It will be the first time the DC characters Batman, Superman and Wonder Woman will be featured together in live action on the big screen.

You can find the at select grocery retailers starting Jan. 8.

Photos: General Mills


R2-D2 And Other Droids Are Now Hiding Inside Your Favorite Cereal


It’s probably been a while since you’ve poured out the entire box of cereal, looking for that deeply-hidden prize, but General Mills is giving you reason to re-live that part of your childhood.

Inside the boxes of Cinnamon Toast Crunch, Mini Trix, Reese’s Puffs, Honey Nut Cheerios, and Walmart-exclusive packages of Cookie Crisp, will be a series of Star Wars ‘Droid Viewers.’

The little droid toys consist of some of your droid characters such as BB-8 (And an exclusive BB-8 found only at Target), C-3PO and R2-D2. Each one will contain a Star Wars picture inside for you to view.

If that’s not enough awesomeness, the cereal boxes will also be transformed to fit the Star Wars theme.

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So if you want to feel like a kid again, this is the perfect excuse to go HAM on some cereal.

h/t thatsnerdalicious

Packaged Food

General Mills Issues MASSIVE Honey Nut Cheerios Recall For Allergy Risk


Anyone sitting down to a bowl of Honey Nut Cheerios may want to take a second look at their breakfast. General Mills announced a voluntary recall of several Honey Nut Cheerios products that may contain wheat that could harm those with allergies and other wheat-related health problems.

Because wheat is an undeclared allergen in this case, the recall is classified as a Class 1. This means that the products in question have the potential to cause serious health problems or even death.

According to Jim Murphy, president of the Big G cereal division, a human error was responsible for introducing wheat flour into the gluten-free oat flour at the Lodi, CA., factory.

General Mills stresses that consumers with wheat allergies, celiac disease or gluten intolerance definitely should not consume the products with the following BETTER IF USED BY code dates:


Patrons with these products can hit up General Mills for a full refund. Since the discovery, the company has run extensive tests on all its flours and have implemented new protocols to make sure something like this doesn’t happen again.

About 1.8 million boxes are being recalled.

Good to see they’re being proactive about this and getting the word out, though some consumer comments on the blog say some have been feeling sick already.

Packaged Food

General Mills Is Getting Rid Of All Artificial Colors From Their Cereals


General Mills has announced they’re getting rid of artificial ingredients. This means the company’s cereals will no longer feature all the bright colors at typically come with artificial flavors and colors.

No longer will the brand be associated with artificial dyes like Blue 1, Yellow 6 and Red 40. Among the cereals that will be affected with this change are Cocoa Puffs, Reese’s Puffs and Trix. Changes will be implemented by the end of this year.

According to General Mills, the cereal’s colors will now come from fruit and vegetable concentrates as well as spices.


General Mills released a product shot of Reese’s Puffs as they look now with a projected look as to how they’ll look once the artificial coloring is removed and natural colors are utilized.

The two look pretty much identical.

However, cereals with blue and greens in them like Trix will no longer feature the two colors. The difficulty in replacing the artificial blues with a natural alternative means that General Mills is dropping the color entirely. No blue means no green, either.

Expect to find the new, more natural cereals in grocery store shelves sometime at the end of this year.



General Mills Brings Back French Toast Crunch, Millennials Get the Feels

Oh. My. Blob. French Toast Crunch is back!

General Mills announced that the syrupy miniature of the brunch staple is returning to shelves and stomachs throughout the country. Certain stores already have the specialty cereal stocked, but you should be able to find a box at any grocery by the end of January 2015.

“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” said Waylon Good, General Mills’ marketing manager, about the monumental decision. “We value our fans and are so excited to be able to bring it back for them.”

There’s a lot of ’90s noms nostalgia going around, from the recent ReSurgence to the noisy return of crispy M&M’s. Hopefully, no one gets any ideas about Crystal Pepsi.

Some things should stay buried.

H/t Time

Packaged Food

Nice: Rainbow-Laden Lucky Charms ‘Comes Out’ for Gay Pride Month


Sometimes it doesn’t take a 40+ person innovation team to come up with a brilliant, billion-dollar-Doritos-Locos idea. Sometimes, all you need is good timing.

Since 1964, General Mills brand Lucky Charms has brought sugary oat and marshmallow-laden cereal to the masses, but for LGBT Pride Month, the clever marketing team is casting the rainbow-friendly cereal in a whole new light.

Under the tag #LuckytoBe, the latest Lucky Charms ad campaign wants to remind consumers how lucky they are to be unique, to not all “look the same,” “believe the same things,” or, heck, “love the same people.” It’s cute, colorful, and 100% feel-good — enough so that even GLAAD is feeling the leprechaun love.

“Happy” Monday, indeed.

H/T AdWeek + PicThx Lucky Charms

Packaged Food

New Chocolate Toast Crunch is Basically Chocolate Churro Cereal


Maybe it’s just been a hot second since we last drunk-wandered down the cereal aisle, but we’re pretty sure our childhoods didn’t taste anything like this. First Pop Rocks Fruity Pebbles, now Chocolate Toast Crunch? Hell, the way kid’s cereal brands are reinventing themselves these days, we might actually have to start eating breakfast again.

According to its forthcoming Amazon page, General Mills’ new Chocolate Toast Crunch cereal “combines the great taste of chocolate with a hint of cinnamon on each square.” We haven’t had the chance to try it yet, but the cinnamon kiss does sound like a nice touch, and a good way to keep the thing from being too uni-dimensional.

No word yet on whether the new CTC is currently available at all major supermarkets, but if you do happen to spot it on shelves, be a doll and let us know? In fact, we’d love if you could send us some. (Looking at you, GM.) ‘Kay thanks!

H/T Consumerist + Picthx Amazon