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Celebrity Grub Food Fashion Pop-Ups

Inside Look: Travis Scott X Reese’s Puffs Popup in Paris

Photos courtesy of General Mills

In one of the most unlikely collaborations, rapper Travis Scott and Reese’s Puffs cereal created a lot of hype this week, dropping an exclusive cereal box, bowl and spoon that all sold out in 30 seconds this past Tuesday.

While the items were sold online, Travis also officially debuted the General Mills cereal with a pop-up in Paris during Fashion Week.

With shelves full of cereal boxes, the pop-up also had Travis Scott X Reese’s Puffs merch on deck and cereal-inspired art installations.


As you would imagine, the cereal boxes are already making rounds on eBay and other after market sale apps for as low as $32. Yet with an average asking price of $120 in the after market, it’s right up there as  hypebeast collector status. Some are even putting together bundles that include the cereal, bowl and spoon, and in some instances Travis Scott streetwear items.


This isn’t Reese’s first hip hop Rodeo, however, as you probably remember past commercials with the “Reese’s Puffs Rap,” or the “Perfect Combo” rap commercial.

Hopefully all this means is that we’ll see a remake of these Reese’s Puffs commercials with Scott’s classic ambient, auto-tuned crooning.

Categories
Packaged Food Products Sweets What's New

Dippin’ Dots Cereal Is A Nostalgic Treat That You Can Now Have For Breakfast

I remember those middle school days where I would hang out at the mall, catch a movie with some friends, and buy a cup of Dippin’ Dots ice cream while I wait for someone to pick me up. You don’t see Dippin’ Dots around too much these days, outside of vending machines and fairs, and that kind of breaks my heart.

Luckily, fans of the dessert now have something to look forward to.

General Mills just announced a partnership with Dippin’ Dots to create a breakfast cereal based around the mini beads of ice cream.

Dippin’ Dots cereal comes in two options: Cookies ‘n Cream and Banana Split, arguably two of the brand’s most popular ice cream flavors.

The ice cream brand was founded in 1988 and utilized cryogenic technology to create those innovative pellets of sweet delight. While the new cereal doesn’t actually have ice cream (think about the mess that’d leave in the cereal aisle), it does capture the essence of the dessert in breakfast form.

Dippin’ Dots cereal will be available nationwide exclusively at Walmart stores. Just remember, look for them in the cereal aisle, not the freezer aisle. I wonder how this might pair on top of a bowl of regular Dippin’ Dots ice cream?

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Grocery Packaged Food Sweets What's New

Lucky Charms Adds Unicorn Marshmallow To Their Cereal, Replacing The Hourglass

Every time we think the unicorn food fad is done and over with, somebody comes along and revitalizes it with a brand new item. This time, it’s Lucky Charms bringing the kaleidoscopic hues back to life with their new unicorn marshmallow.

unicorn marshmallow

Photo courtesy of General Mills

The new unicorn-shaped mallow replaces the hourglass in the Lucky Charms’s available shapes. It’s got a white background and the ever-familiar blue and purple notes that color the horse’s mane and horn.

In a press release, the company mentions that they asked kids to help them come up with the new shape. Given that unicorns have basically taken over the Internet, especially in the kid-dominant YouTube and Snapchat spaces, it makes sense that they would go with the popularity of the mythical horse.

Unicorn-themed food has been big on Instagram for years now, but it’s been pushed to the point of ridicule with items like unicorn pizza. General Mills, who owns Lucky Charms, is looking to capitalize on that trend at the retail level. They’ll be competing with Kellogg’s, who already has an official Unicorn Cereal in stores. With that in mind, we have to ask: is this just General Mills trying to get in on a trend, or is the shift to retail cementing the Unicorn’s status as a true trend?

One thing we know for sure is that the Unicorn will be a permanent addition to Lucky Charm’s marshmallows, so you can count on seeing them for at least a while.

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Now Trending Packaged Food

General Mills Trolls Kellogg’s, Straight Up Snatches Frosted Flakes Name

The pettiness is real over at General Mills as they lowkey trolled Kellogg’s with their new Lucky Charms cereal.

At first glance, you probably saw Junk Banter’s photo above, read “Lucky Charms Frosted Flakes,” and thought, “Oh, cool. Another food collab.” That couldn’t be further from the case.

General Mills and Kellogg’s are well-known direct competitors, and GM had the audacity to use Kellogg’s Frosted Flakes name in its upcoming cereal.

That would literally be like Frito-Lay releasing Flamin’ Hot Takis, or Burger King releasing a McWhopper.

To add more to the social media banter, rapper Cardi B claimed that she invented the cereal, and wants the recognition because she rapped a line about Lucky Charms and Frosted Flakes on her hit song “Bodak Yellow”.

Aside from the brand wars, replacing the toasted oats with sugary frosted flakes sounds amazing. It also sounds like you’ll go into shock with all the sugar, but the taste might be worth it.

General Mills didn’t give an official launch date, just stating they’d be out in January, but as you can see by the Instagram photo posted on Snack Cellar, the cereal has already been spotted at Walmart.

We have to give General Mills props, in an age where petty acts rule the internet, they’re taking a step in the right direction.

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Health News Packaged Food

Trix Cereal Brings Back Popular Dyes, Because No One Cared About All-Natural Colors

A while back, General Mills promised a major change with their Trix brand, pledging to remove artificial coloring from the popular children’s breakfast cereal. Unfortunately, the well-intentioned execution ended up like that episode of The Simpsons where all the kids had to wear uniforms: dreary.

Looks like the cereal company has had a change of heart.

General Mills announced that they will kick it old school with the original colors of the luminescent cereal. Sorry, All-Natural Trix. Being reintroduced to the ingredient line-up, along with high-fructose corn syrup, are artificial dyes Red 40 and Blue 1.

Complaints were made that the new variation was essentially a shadow of the cereal’s former sweet self, both in taste and appearance. Some even compared it to a salad, reported the Wall Street Journal. You know kids aren’t going to want salads for breakfast.

Like the ending of the aforementioned Simpsons episode, Trix will return to their classic colors this October in all its saturated glory. Truthfully, they look much more appetizing at this vibrance. Definitely tastes better, too.

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Packaged Food Sweets

How Bad Do You Want These Cinnamon Toast Crunch Bites?

General Mills just announced what could possibly one of their sweetest additions since the original Cinnamon Toast Crunch cereal: Bite-sized mini donuts.

In their recent announcement of new Summer 2017 products, the breakfast cereal and snack company revealed that they’ll be launching Cinnamon Toast Crunch Bites.

While probably still good with milk, these warm donut-hole like pastries are dusted with cinnamon sugar and filled with a sweet cinnamon filling and can be eaten on the go. All you have to do is pop those balls in the microwave for 30 seconds.

You can find the bites available at the frozen food aisle of your local grocery retailer in boxes of 18 pieces. The bites will presumably be around through the end of summer.

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Packaged Food Products What's New

Girl Scout Cookie Cereal Is Finally Gonna Be A Thing

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There’s only three seasons you should care about right now: basketball season, Yeezy season, and Girl Scout cookie season.

The latter is most exciting because our favorite Girl Scout cookies will soon be found inside cereal boxes, according to CBS News.

General Mills, the company behind Cheerios and Cocoa Puffs, confirmed to CBS that they are releasing the line of cereals nationwide in January, but didn’t give out many more details.

Food blogger @candyhunting got their hands on these tantalizing photos of the cereal, saying that the limited edition item will come in Caramel Crunch and Thin Mint flavors.

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The two flavors are Girl Scouts’ most popular, and are the natural choice to lead the way in their new cereal aisle endeavor.

Whether it’s Girl Scout Frappuccinos, Girl Scout candy bars, or Girl Scout marijuana strains, we can’t get enough of the classic flavors, and welcome them in any form.

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Hit-Or-Miss Opinion Packaged Food

We Have The Verdict On Tiny Toast, General Mills’ Newest Cereal In 15 Years

For the first time in 15 years, General Mills has released a brand new line of cereal. You might know General Mills as the company that induced most of your childhood sugar rushes with ‘90s favorites like Lucky Charms and Cinnamon Toast Crunch.

Despite declining cereal sales (don’t be too scared for General Mills, they have brands like Betty Crocker and Yoplait under their belt, too), the massive food manufacturer did not hesitate to invest in this new cereal brand, called Tiny Toast.

Tiny Toast FI

As of now, Tiny Toast comes in two flavors: blueberry and strawberry.

The idea behind Tiny Toast was to cut down on the processed aspects of the cereal and provide a healthier, more natural breakfast option with real fruit ingredients. This angle is clearly aimed at the health-conscious consumers that tend to dominate the market nowadays, especially of the millennial variety.

So is Tiny Toast all that it’s cracked up to be: a healthy breakfast cereal that still gives you the nostalgia of eating colorful little marshmallows for before school?

Yes and no.

First of all, tracking down Tiny Toast was a bear. I even called General Mills to ask for assistance in locating a store that stocked the new cereal near me, and they were as stumped as I was.

Eventually, I found a store almost an hour away that stocked this shiny new product. The shelves, I will add, were still quite full. This made me wonder how many people actually knew General Mills had released a new product at all.

I tried the blueberry variety (I’m much more of a blueberry person than a strawberry person), and sat down this morning to enjoy my first bowl of General Mills in about seven years.

Blueberry Tiny Toast

“…it felt like a good middle ground between a hugely sugary cereal and real fruit.”

What I discovered? Tiny Toast is pretty darn delicious! It had a sweet flavor to it without it being overwhelmingly saccharine, and there were actual chunks of blueberries in each crunchy bite. Even better, it didn’t leave that thick sugary feeling in your mouth after the fact (Fruit Loops, in particular, used to give me that lingering waxy feeling and I hated it).

Did it taste like I was eating a bowl of fresh blueberries? Absolutely not. Health nuts will not be giving up their kale smoothie in the morning for Tiny Toast. But it felt like a good middle ground between a hugely sugary cereal and real fruit.

I will say that, upon reading the nutrition label, the sugar in Tiny Toast isn’t too different from other “less healthy” cereals made by General Mills. One serving contains nine grams of sugar, which is the same amount as Cinnamon Toast Crunch and only one gram less than Lucky Charms. Not quite as healthy as I was anticipating.

Tiny_Toast_Strawberry

Only an hour or so later, this truth reared its ugly head as I found my stomach growling for food. Clearly, my Tiny Toast was not holding me over as I hoped it would.

All in all, Tiny Toast is a delicious cereal that’s downright adorable (I loved those cute little pieces of toast), and it does have the health-conscious merit of real fruit that sets it apart from other sugary cereals. Although it’s not the healthiest or most filling thing you could be eating to start off your day, this newest brand from General Mills is definitely worth a try.