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Hit-Or-Miss

Church Gives Away Chick-Fil-A Gift Cards to Married, Heterosexual Couples

gift-card-ad

This past Sunday, May 19th, a church located in Ohio offered $25 Chick-fil-A gift cards to every married, “husband and wife” couple. The advertisement (above) promoting this event was posted in a Dayton newspaper and lead with the headline “A Day to Honor Biblical Marriage.”

It should be noted that while the ad does feature Chick-fil-A’s classic logo and mascot, the fast food chain told HuffPo in an email that they did not sponsor the event. The cards were reportedly purchased by a local restaurant and donated to the Cornerstone Baptist Temple.

Still, it’s unfortunate for a company already infamous for their CEO’s anti-gay statements to be connected to a blatantly prejudiced incident. The controversial ad was originally spotted by Reddit user jking191. The post began an intense discussion, with many commenting that the views of any individual Chick-fil-A restaurant does not support the view of the entire company. A valid point, as just last March a location in California offered free meals to gay marriage supporters during a nearby demonstration.

H/T HuffPo + PicThx Reddit

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Hit-Or-Miss

This California Chick-fil-A Gave Free Meals to Gay Marriage Supporters

chickfila

Corey Braun,  franchisee of the Chick-fil-A location in Rancho Cucamonga, California, offered free meal coupons to gay marriage advocates demonstrating Monday at a nearby intersection.

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Hit-Or-Miss

Despite Heated Controversy, Chick-Fil-A Named America’s Favorite Chicken Chain

Chick-fil-A

Last month, we reported that Chick-Fil-A was not hurt by its public stance against gay marriage, even experiencing growth. A new survey by Market Force shows the chain edging out Raising Cane’s – a regional chain native to the more deep-fried regions of the country that a friend in the South described to me as an In-n-Out for chicken fingers.

As pointed out by astute commenter Chris Scialabba on that post, perhaps the anti-gay marriage stance taken by Chick-Fil-A President Dan Cathy was a clever marketing ploy leveraging the conservative demographics of the locales where the restaurant is most built out. Or, per commenter Andrew M.,  they also might be experiencing the natural revenue growth of constant expansion. Anecdotally, I’ve definitely noticed them popping up all over previously-barren California. While Chick-Fil-A’s fried poultry empire may be assuming dominance, the healthy variety of competition listed below should reassure those of you boycotting the chain for political reasons.

via HuffPo/ photo courtesy Chick-fil-A

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Hit-Or-Miss

Despite Gay Marriage Controversy, Chick-fil-A Benefiting From Backlash

chick-fil-a-sales

So, you know how earlier this summer Chick-fil-A made public its stance against gay marriage? If you don’t remember that, you might remember unwittingly visiting your local Chick-fil-A in August, only to see lines out the door and around the building as supporters of the chicken chain came to show their appreciation…and to also get some lunch.

Chick-fil-A, already famous (or infamous) for closing up nationally on Sundays, faced backlash from more than just gay marriage supporters, as a national fallout was predicted from the polarizing decision. And yet as the year winds down, Chick-fil-A appears to have come out on top.

According to Business Insider, consumer use, market share, and ad awareness have all seen notable increases since the initial controversy, indicating Chick-fil-A hasn’t suffered, but in fact benefited from its otherwise controversial stance.

Stats from the study by research firm Sandelman & Associates:

  • Consumer use was up 2.2 % in Q3 compared to the year prior
  • Market share up 0.6 %
  • Total ad awareness up 6.5 %

Think Chick-fil-A’s lucky streak will last? And, perhaps more importantly, will it spur other companies to kick up a little dust in favor of increased income?

Via Business Insider/Photo Courtesy of Chick-fil-A