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Packaged Food

Frosted Flakes And Froot Loops Get A First-Ever Cereal Mash-Up

As a kid, have you ever faced the tough decision between eating Frosted Flakes or Froot Loops for your breakfast cereal? Have you ever waited until your mom walked away and ended up just combining the two together? I totally have.

To the delight of my inner child, Kellogg’s has created the first-ever cereal mash-up between Frosted Flakes and Foot Loops.

Taking the colorful loops handcrafted by Toucan Sam and the Frosted Corn Flakes whipped up by Tony the Tiger, this amalgam of iconic breakfast cereals blends together two unique tastes.

Those who have combined the two in their youth will definitely know what this tastes like already, but the purists who can only have one box at a time will surely find some joy in this new experience.

The cereal mashup will be available at participating grocery retailers nationwide for a limited time beginning this June.

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Now Trending Packaged Food

General Mills Trolls Kellogg’s, Straight Up Snatches Frosted Flakes Name

The pettiness is real over at General Mills as they lowkey trolled Kellogg’s with their new Lucky Charms cereal.

At first glance, you probably saw Junk Banter’s photo above, read “Lucky Charms Frosted Flakes,” and thought, “Oh, cool. Another food collab.” That couldn’t be further from the case.

General Mills and Kellogg’s are well-known direct competitors, and GM had the audacity to use Kellogg’s Frosted Flakes name in its upcoming cereal.

That would literally be like Frito-Lay releasing Flamin’ Hot Takis, or Burger King releasing a McWhopper.

To add more to the social media banter, rapper Cardi B claimed that she invented the cereal, and wants the recognition because she rapped a line about Lucky Charms and Frosted Flakes on her hit song “Bodak Yellow”.

Aside from the brand wars, replacing the toasted oats with sugary frosted flakes sounds amazing. It also sounds like you’ll go into shock with all the sugar, but the taste might be worth it.

General Mills didn’t give an official launch date, just stating they’d be out in January, but as you can see by the Instagram photo posted on Snack Cellar, the cereal has already been spotted at Walmart.

We have to give General Mills props, in an age where petty acts rule the internet, they’re taking a step in the right direction.

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#foodbeast

This Six-Layered Cereal Cake with Frosted Flakes Frosting Has Us Salivating

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Recipe Charles Phoenix 

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Packaged Food

Kellogg’s Now Peddling Kid’s Cereals For Late-Night Snacking

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Picture midnight in the summer. You’re hungry, but lazy. You could order pizza, or boil water for instant ramen, but your hunger isn’t super ravenous, and you’d rather not wait more than the minute it takes to walk to the kitchen. Enter: cereal for late night. Already the lazy (or enterprising!) man’s go-to midnight munchie cure, Kellogg’s is attempting to boost falling breakfast sales by repositioning popular cereal lines like Special K, Froot Loops, and Frosted Flakes as the perfect “good night snack.” They even have a fancy new moon and star bedazzled box, ooh!

Pitched as an alternative to milk and cookies, Ben & Jerry’s, and lukewarm DiGiorno, new late night Kellogg’s cereals are exactly the same as their daytime counterparts, just in new limited edition boxes to remind everyone that, yes, you can totally eat Froot Loops in the middle of your shameful Power Rangers/Netflix binge.

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According to the Associated Press, sales for Kellogg’s U.S. breakfast division fell 5.5% in the first quarter, due to more and more Americans seeking healthier or more convenient alternatives like Greek yogurt, fast food breakfast sandwiches, or cereals made without genetically modified ingredients. The push of cereals as snacks or even yogurt toppings, Kellogg’s hopes, will help abate some of the company’s losses.

Seems reasonable enough, though, as Consumerist notes, we’re not too crazy about letting kids think they can eat sugary cereals for dinner. It’s hard enough getting them to eat their veggies as it is.

H/T Consumerist + PicThx Impulsive Buy

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Hit-Or-Miss

Lee Marshall, the Voice of Tony the Tiger, Dies at Age 64

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“If God ever wanted to make a speech, Lee Marshall would get the call,” former Dodgers manager Tommy Lasorda observed.

Lee Marshall, one of the iconic voices behind Tony the Tiger, died of esophageal cancer on April 26 at Santa Monica Hospital, according to the LA Times. Marshall was 64 and is survived by his  son Jason Marshall VanBorssum, wife Judie, stepdaughter Eve Borders Ottis and granddaughter Kate.

Tony the Tiger’s famous line, “They’re grrrreat,” became a nostalgic piece of our childhood, something we heard while watching Saturday morning cartoons and remembered every time we spotted Frosted Flakes in the grocery aisle. Marshall took over for the original Tony, Thurl Ravenscroft, when he passed away in 2005.

Often, strangers would recognize Marshall’s voice and ask him to “do” Tony, said his friend and former KRTH-101 colleague Tom Kelly. “He wouldn’t do it with children around,” Kelly told LA Times. “He was very protective of Tony’s image.”

While no official statement has been made on who will continue the role of Tony the Tiger, whoever is chosen will most likely need to carry on the character’s classic “basso profondo” — deep bass — roar.

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Hit-Or-Miss

Take a Look at These Frighteningly Realistic Versions of Kid’s Cereal Mascots

In case you needed another excuse for not eating breakfast, artist Guillermo Fajardo’s new series of “Breakfast Time” digital paintings may have you never wanting to open your kitchen cabinets again.

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Products

Fat Tony the Tiger — Vinyl Figure

Artist Ron English always seems to have something to say…without actually saying it. Actually, I take that back. He’s not beating around any bushes with his latest vinyl figure, Fat Tony the Tiger, an extravagant take on the popular breakfast cereal mascot, Tony the Tiger.

Fat Tony the Tiger is a look at what Tony might actually look like had he feasted on the sugary breakfast cereal he was hawking in all his commercials. Another welcome piece of awareness from Ron English’ series of breakfast cereal riffs.

[Via Foodiggity]

 

Categories
Cravings

The Man Behind Fried Cereal

Fried Cereal

Every morning during the commute to the FOODBEAST office, I’m either listening to Madeleine Brand and Larry Mantle on KPCC or some new tunes from KCRW. I felt very fortunate to catch the end of Madeleine’s show yesterday because I got introduced to the man behind Fried Cereal, Charles Phoenix.

Phoenix is known for his previous culinary contributions including the Cherpumple, a dessert version of the Turducken/Inception Dessert combining 3 cakes and 3 pies into 1, and the Inchezonya, an entree that combines lasagna and enchiladas!

Phoenix’s fried cereal includes a fine mixture of name-brands including Frosted Flakes, Lucky Charms, Cap’n Crunch, Cocoa Krispies and Fruit Loops. I definitely think adding some Cinnamon Toast Crunch wouldn’t hurt! What brands would YOU put in your fried cereal?

Phoenix’s videos definitely put the kitsch in Kitchen, but his culinary creations are definitely worth taking note. Below find his videos for Fried Cereal and the Cherpumple.