Legendary entrepreneur Frieda Caplan has been an iconic figure in the Los Angeles produce scene for almost 60 years and now she’s getting her own documentary. Caplan introduced us to hundreds of different types of fruit and, in doing so, built herself a wholesale empire.
The film documents the life of Caplan who was named the first female entrepreneur in the world of Wholesale Produce in Los Angeles. The entrepreneur changed the way fruit was look at in the 1960s by introducing a variety of exotic fruits and vegetables to America. More than 200 classes of fruit is available today thanks to Caplan’s produce initiatives.
Fear No Fruit tells her story through first-hand accounts with the 91-year-old legend herself as well as stories from friends and colleagues. Check out the trailer below.
The film can be rented at $3.99 for a 48-hour period, or purchased for $9.99.