As the COVID-19 pandemic has gone on, plenty of companies have created branded face masks as a way to promote their image.
This week, however, multiple companies took it a step further and added food scents to their face masks, adding concealed aromas that mimic some of our favorite foods.
Jack in the Box, for example, is promoting a new plant-based “Unchicken Sandwich” by distributing a chicken-scented face mask. The mask produces the scent of fried chicken, since the sandwich they’re making is supposed to be a substitute for poultry.
Those face masks will be distributed for free for those that can snag one on a special website on October 23rd.
The other company to make a scented face mask this week is Hormel, to promote their Black Label Bacon. Called “Breathable Bacon,” the face mask cloth contains the aroma of bacon inside of it so you can smell it whenever you’re wearing your mask.
Like Jack in the Box, Hormel is also giving these out for free on a special website. Hormel is also giving meals to Feeding America for every person that requests one of the face masks, up to 10,000 meals.
Having that much scent concentrated around your nose and mouth means you’ll be inundated with the aroma of whichever you choose. If that’s something you want to experience, it’s starting to see usage as a marketing tool for brands, meaning we’ll likely see more as the pandemic continues.