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Fast Food News

McDonald’s Fresh Burgers Are Increasing Wait Times Dramatically

Arguably the most important thing about fast food, is that it be fast. But that could now be adversely affected by the use of fresh patties.

While the pressure to make fast food as fresh as possible continues, there is one major drawback, as Reuters reports that McDonald’s new fresh Quarter Pounders have increased cooking times by at least 1 minute.

Keep in mind the average wait time for McDonald’s was already close to 4 minutes in 2016, so those in a rush might already be anxious in the drive-thru.

Granted, the fresh, unfrozen beef is still being tested before its anticipated nationwide 2018 release, so they could still work out the speed kinks, but there’s no doubt that there will be increased wait times as the fresh beef cooks.

A McDonald’s consultant told Reuters that if people feel they are waiting too long for their burgers, they will probably start going somewhere else.

It seems like McDonald’s can’t win. They try to appease those who want better quality food, but then alienate those who just want their food quickly.

On the plus side, their Quarter Pounder sales have increased by 20-50 percent in areas with the new fresh patty, so at least people are buying into the new, fresh product.

It’ll be interesting if customers choose quality over speed, but until then, good luck figuring out this one, McD.

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McDonald’s Will be Using Fresh Beef by 2018 — But Will That be Too Late?

Last week, McDonald’s announced that they would be using fresh, never frozen beef in any of their Quarter Pounder burgers starting sometime in 2018. After this change is rolled out nationwide, all Quarter Pounders will be made fresh when ordered every time.

As any fast food aficionado will be able to tell you, “fresh, never frozen beef” is the big selling point for rival chain, Wendy’s. Don’t worry, they had plenty of shade to throw on Twitter about the announcement. But Wendy’s savage social media manager isn’t the only person who’s unimpressed by this transition to fresh beef.

The big question being discussed both in the news and in the Twitter-verse is this: Can frozen beef really save McDonald’s? And why has it taken the corporation until 2018 to get to this point?

First things first, is this transition to fresh beef going to pull McDonald’s out of its slump?

If you’ve been following the journey of Mickey D’s, you probably know the company has been trying to reform its menu options for the past couple years.

In August of 2016, the company removed artificial preservatives from chicken McNuggets and removed high-fructose corn syrup from its buns. Starting in 2005, McDonald’s has been launching healthy lifestyle marketing campaigns in an effort to let consumers know the chain is onboard with eating trends of the moment.

The corporation even went through an executive shakeup two years ago to find a CEO to hopefully steer the company in a more promising direction. After failing to keep McDonald’s on pace with its competitors, former CEO Don Thompson stepped down in 2015 and was succeeded by British executive Steve Easterbrook.

Despite these moves, McDonald’s stock continues to drop and sales are waning; last month, McDonald’s acknowledged that it lost 500 million customer transactions in the U.S. since 2012, mainly to other fast food rivals.

Needless to say, it’s been a saga.

With these numbers, it makes sense that consumers and industry experts alike are questioning whether or not this move can pull the chain out of this recent depression. It certainly doesn’t help that Wendy’s public skewering has made this move to fresh beef appear more transparent and late-to-the-party than ever.

We were all thinking it, but Wendy’s just went and said it. And what Wendy’s tweet pointed out is the thing that really makes me hesitant.

I can respect that McDonald’s is making this move; I know they’re doing it to save face and sales, but I’m happy my Quarter Pounders will be fresh from 2018 and on. But why have I, and other burger-lovers, had to wait until this point for the idea of fresh beef to even be a possibility?

The wait from now to mid-2018 is now obviously a logistical one, but McDonald’s is a 62-year-old company. Now consumers like me are probably wondering why the majority of those six decades were spent selling us a frozen meat option.

Most of us can acknowledge that when McDonald’s says it will be transitioning to fresh beef, what the company means is it won’t be using frozen beef anymore. But, truthfully, it makes it sound like what we’ve been eating is even grosser than we ever imagined.

This then makes the reality of it all pretty gross to begin with.

I can’t help but wonder if this announcement will hurt McDonald’s, rather than help it. I can easily see why patrons might pull their business until fresh beef is introduced, or even stop visiting their local McDonald’s in favor of a chain that’s been ahead of industry trends like this.

Bottom line: It may have been wiser to wait until fresh beef was being used nationwide, rather than give patrons a year to question what they’ve been eating.

As preemptive as this announcement may have been, I doubt this brief debacle will topple McDonald’s. After all, the company is trying to improve its products for the better, and many consumers are still looking for convenience rather than quality ingredients, which is something that will play in its favor.

But I’d be lying if I said everything — from the too-early announcement to the Twitter firestorm — hasn’t made me question my go-to fast food favorite.

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Wendy’s Twitter Roasts McDonald’s Over Their New Fresh Beef

We all know how savage Wendy’s Twitter account can be, but we weren’t expecting this high level of it.

Following McDonald’s announcement that their Quarter Pounders would be made with fresh beef by the middle of next year, Wendy’s, who has been making their burgers with fresh beef from the start, decided to go after the fast food giant. And boy, did they hit hard.

Wendy’s social media account didn’t stop there, going after Mcdonald’s repeatedly in responses that several other Twitter users gave to the original tweet.

Wendy’s didn’t stop at the fresh beef, either, going after McDonald’s nuggets as well.

The following reply may be the most savage one that Wendy’s rolled out over all of this.

I honestly feel kind of bad for the McDonald’s social account at this point, as they clearly don’t have a good way to clap back at Wendy’s for this without getting slammed. At least, they haven’t come up with one yet.

I’ll leave it to Wendy’s Twitter account to sum up this one-sided internet brutality for me.

Wendy’s is really out here repping hard for Team Petty.

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McDonald’s Commits To Serving Fresh Beef Quarter Pounders Nationwide

McDonald’s is changing the way it makes its Quarter Pounder burgers in a big way.

The fast food titan’s USA branch announced today that by mid-2018, the majority of American McDonald’s locations will be selling Quarter Pounders made with fresh beef, cooked to order.

While the company claims that its beef already doesn’t contain fillers, additives, or preservatives, it was using frozen beef beforehand. The new fresh beef puts the meat in its quarter pound offerings into the same category as Wendy’s and In N Out, both of which already use fresh beef across their entire menu.

The beef also follows successful testing of the fresh, made-to-order burgers in 400 locations across the Dallas/Fort Worth area of Texas and around Tulsa, Oklahoma. One McDonald’s franchisee is quoted as the test generating “overwhelming positive feedback,” which likely led to the conclusion to deem the fresh beef worthy enough to go nationwide.

All of this is the latest in McDonald’s continuing efforts to be perceived as a cleaner, healthier fast food chain. They’ve already removed antibiotics from their chicken, high fructose corn syrup from their buns, and artificial preservatives from their McNuggets in just the past year alone.

McDonald’s USA President Chris Kempczinski calls this next step to go fresh in their quarter-pound beef patties part of a “continuing food journey” for the chain.

“Over the last two years, we have accelerated the pace of change around how we source and serve our food. Delivering fresh beef that’s prepared when our customers order their food is just another example of how we are raising the bar.  We’re just getting started, and can’t wait to show you what’s next.”

We’re definitely looking forward to what else McDonald’s will have in store for us, and can’t wait to see what the fresh beef tastes like.

All images in this article courtesy of McDonald’s.