It’s over a month away, but IHOP just announced that it plans to give away free pancakes once again on National Pancake Day. The food holiday falls on a Tuesday, February 28th, 2012, and is set by the company as an ambituous fundraising job to raise $2.7 million through the event.
On National Pancake Day, more than 1,500 IHOP locations throughout the United States will serve each guest a free short stack of the chain’s signature buttermilk pancakes all day long (7 a.m. to 10 p.m.). The hope is, in return, guests are encouraged to make a voluntary donation to support the local Children’s Miracle Network Hospital or another local charity.
Since the initiative’s inception, IHOP has raised nearly $8 million. In 2011 alone, more than four million free pancakes were served and $2.5 million dollars were raised. Where will you be on the 28th of February?