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Hit-Or-Miss

For Food and Streetwear Fashion, The Collaboration Makes Perfect Sense

A KFC merchandise collaboration with legendary streetwear designer Nigo. Nigo’s own A Bathing Ape brand links up with Heineken to create a limited edition capsule of clothes and accessories. High end streetwear house and sneaker boutique KITH re-imagining Coca-Cola merchandise into smart and ultimately cool clothes. All unlikely partnerships, really, but beyond the surface, the union of food and streetwear fashion absolutely makes sense.

As discussed in the latest episode of the Foodbeast podcast, The Katchup, such a marriage of two cultures is a burgeoning wave that’s set to disrupt how we view and consumer brand partnerships. With the help of special guest Mile Canares of ComplexCon, the conversation unpacks the similarities between food and fashion and why their union is creating such an impact on today’s culture and will continue to do so going forward. From streetwear being the blueprint for today’s restaurateurs to hype dictating much of both industries, there is no stone left unturned in this examination of the dynamic between the two.

And as initially mentioned, this improbable harmony of food and fashion has produced some quality products. Here’s a list of some of the best collabswe’ve seen thus far between the food industry and streetwear.

10. KITH x Coca-Cola

 

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9. Pizza Hut x The Shoe Surgeon

 

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8. KFC Limited 2017

 

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7. Danny Bowien (Mission Chinese Food) x Moncler

 

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6. McDonald’s x Colette

 

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5. Nike x Momofuku & David Chang

 

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4. Chinatown Market x Howlin’ Rays

 

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3. Heineken x A Bathing Ape

 

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2. KFC x Human Made

 

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1. Takashi Murakami x ComplexCon

 

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Categories
Design Fast Food Restaurants What's New

The Halal Guys Drop A Shoe Collab Based On Their Popular Sauces

Sneakerheads and hardcore The Halal Guys fans alike will be fighting to get their hands on pairs of the street food icon’s newest collab.

Photo courtesy of The Halal Guys

A joint project between Clarks, NYC boutique Extra Butter, and The Halal Guys, the above shoes bring as much heat as a packet of the chain’s legendary red sauce. It’s fitting, then, that the two colorways for the shoes are based on the spicy and white sauces that grace the platters of meat and rice the New York legend is heralded for.

These “Halalabees” were debuted by Extra Butter at ComplexCon 2018 and commemorate the 30-year history of the street cart classic. Extra Butter designed them with premium suede uppers, classic crepe outsoles, a custom branded leather hangtag and veg-tan leather insoles.

Photo courtesy of The Halal Guys

If you want to cop the “Halalabees,” Extra Butter will debut them in their East Manhattan flagship store starting on November 9th, but those not in the area will be able to score them via online. Only 200 pairs of each colorway are available, though, making these $180 kicks a hyper-limited drop that you’ll want to snag faster than an Uncle Paulie’s hat.