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Cravings Culture Technology

How Fried Chicken Is Getting Foodies Massive Instagram Engagement

Fried chicken is the new bacon.

The iconic dish isn’t just a crispy, poultry treat on a lazy day. In fact, it might be one of the most popular foods on social media at the moment. Specifically, Instagram.

Foodbeast Publisher, Elie Ayrouth, pointed out on the latest Foodbeast Ketchup Podcast that different foodie Instagrammers are breaking the platform’s algorithm by posting pictures of fried chicken, a role that was once filled by bacon many years ago in the heyday of the foodie renaissance.

The average fried chicken post has more engagement and likes than any other food right now. We used some food photos from our buddy Paul of @paulsfoodhaul to illustrate how fried chicken is cracking the code, as you can see below.

Photos: @PaulsFoodHaul

Data was culled from 15 different food influencer’s Instagram accounts. Five different photos were stacked together, and if fried chicken was in that list, it would pull exponentially more likes and engagement, Ayrouth explained.

It’s not like the influencers are doing it on purpose, either. If you look at most food blogger’s Instagram feeds, there’ll be one fried chicken photo for every ten food photos.

Fried chicken just blows up.

In the podcast, Ayrouth mentions that some food bloggers even admit to frequenting less than exceptional chicken spots, like Raising Cane’s, simply for the likes.

While Raising Cane’s makes a decent chicken tender, and their dipping sauce is pretty delicious, what brings influencers back seems to be the unexplainable amount of Instagram likes and engagement that each photo from the chicken finger chain brings.

The podcast touches on all the possible reasons why fried chicken is suddenly so popular. Reasons include the taboo behind not being able to eat it every day, the visual texture created by that crispy breading, or the that there’s a variation of the dish in practically every culture the makes fried chicken a common denominator.

A simpler reason for this fried phenomenon, Evan Lancaster points out:

“The aesthetic will always carry the joy.”

If you’re one who lives for posting food photos on Instagram, snap a couple fried chicken pics and see how they stack up compared to the other dishes on your feed. Even if nothing comes of it, you’ll just have some delicious fried chicken to munch on.

Categories
Hit-Or-Miss

The East Coast’s Blizzard Food Game Is Strong

As the East Coast braces itself for the Nor’easter that apparently eats other blizzards for breakfast, they’ve taken to grocery stores and social media to show that the #blizzardof2015 can’t shake them.

There’s been some very adult-like shopping:

 

Storm prep #barefoot #absolut #ghirardelli #bravethestorm #blizzard2015 #fucklivinginmaine ❄️⛄️ A photo posted by Amanda Dillingham (@ajdillingham13) on

 

 

 

But not everyone got lucky:

 

 

 

And these people are just slaying it:

 

 

#homemade #chickenpotpie #lecreuset #snowday #january2015 #winter2015 #blizzard2015

 

A photo posted by Laura Corda (@lauracorda83) on

 

#currentmood #chili #blizzard2015 #juno

 

A photo posted by Alena (@itsuhleenah) on

 

Making the most out of being snowed in by Juno. Raw clams on the half shell over a bed of snow❄️

A photo posted by Victoria Nguyen (@victoria_nnguyen) on

 

Greek yogurt creme brûlée #healthybaking #blizzard2015

A photo posted by Carolyn Stec (@cms626) on

Stay warm!

 

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#foodbeast

Meatloaf Sliders

Meatloaf Slider

Recipe: Bakers Royale

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The Spread Eagle Burger

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PicThx: PornBurger

Categories
Features

13 Fluffy Marshmallows we Want to Get Hot and Melty With in Honor of National Toasted Marshmallow Day

 

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Happy National Toasted Marshmallow Day! Whether you’re enjoying some OG toasted marshmallows this holiday weekend or roasting some gourmet mallows, make sure you remember there’s a difference between toasted and burnt. We’ve rounded up some the internet’s best looking marshies we wouldn’t mind getting all hot and toasty with. Sure, it takes some time to make your own gourmet mallows but where the hell else would you get pistachio marshmallows? That’s what I thought.

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Dulce De Leche Swirled Marshmallows

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Recipe: The Spiced Life

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Boozy Strawberry Marshmallows

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Recipe: Grace’s Sweet Life

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Pumpkin Pie Marshmallows

Pumpkin S'mores

Recipe: The Galley Gourmet

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Chocolate Swirl Cinnamon Marshmallows

Photographs for Food52

Recipe: Food 52

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Peanut Butter and Jelly Marshmallows

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Recipe: Bakerella

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Pistachio Marshmallows

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Recipe: The World of Chocolate

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Matcha Marshmallows

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Recipe: Popsugar

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Gingerbread Spiced Marshmallows

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Recipe: Joy The Baker

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Blueberry Mini Mallows

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Recipe: Popsugar

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Lemon Marshmallow

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Recipe: Sister Bakers

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Chambord Marshmallows

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Recipe: Food Fanatic

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Roasted Marshmallow S’mores Shots

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Recipe: Tablespoon

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Birthday Funfetti Cake Marshmallows

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Recipe: 1 Fine Cookie

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#foodbeast

Mexican Chorizo and Garlic Shrimp Burger

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Recipe: Lady and Pups

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#foodbeast

Porknado Burger, ‘Nuff Said.

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PicThx: Porn Burger

Categories
Hit-Or-Miss

The Battle For Most Epic Bloody Mary Wages on With New Chicken Fried Bloody Beast

chicken-fried-bloody-mary

Just when we thought we’d seen it all, some new insane Bloody Mary steps onto the scene and makes us wonder what could possibly top it. Thus is the case with the new “Chicken Fried Bloody Beast” from Sobelman’s Pub & Grill. The Milwaukee based eatery previously boasted about their “Bloody Masterpiece” Bloody Mary, which is topped with 12 various garnishes and finished off with an entire bacon cheeseburger, but that’s just small potatoes compared to this new alcoholic behemoth.

The Chicken Fried Bloody Beast is gigantic in general, but the fact that it’s topped with an entire friggin’ fried chicken is redonk. In addition to a chicken that can feed a whole table, the drink comes garnished with two Baconadoes (bacon wrapped jalapeño cheese balls on skewers), sausage, cheese, pickle, olive, lemon, brussels sprout, asparagus, mushroom, onion, shrimp, scallion, celery, and tomato. Noticeably absent from the line up is a straw, so good luck trying to get to the actual boozy part of this monstrosity.

Sobelman’s is offering this beast of a drink every Saturday and Sunday on a first-come, first-served basis for a hefty $50, but for every Chicken Fried Bloody Beast sold, Sobelman’s will donate $5 to the Hunger Task Force to help end hunger in Milwaukee. Realistically though, they could be donating all those garnishes, including the fried chicken.

H/T First We Feast + PicThx Facebook