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Snoop Dogg Joins World’s First NFT Restaurant Group, Food Fighters Universe

Snoop Dogg does everything now. Literally everything. Seeing him get invested in the NFT and Web3 industry shouldn’t be a surprise at this point right? The rapper turned entrepreneur has got his hands into everything at the highest level and joining Andy Nguyen, Kevin Seo and Phillip Huynh – the team behind Bored & Hungry, the world’s first NFT-themed restaurant, and Food Fighters Universe – was a no brainer.

Snoop Dogg’s Dr. Bombay’s Sweet Exploration, an immersive retail dessert experience based on his Bored Ape NFT and Dr. Bombay character, will open in Los Angeles under the Food Fighters Universe (FFU) umbrella, making it the first concept to be announced by Food Fighters Universe. More details are still to come soon regarding the specifics of the opening and actual concept.

The Food Fighters NFT collection will mint in June, with 10,000 unique NFT tokens on the ETH (Ethereum) blockchain. NFT sales will go to the development of new restaurants (in the real world) much like Bored & Hungry did.

The benefits of getting a Food Fighters NFT range from tickets to the Food Fighters Festival (IRL), line hopper passes for the aforementioned festival and hidden restaurants just for NFT holders known as Easter Eggs to name a few.

Rapper Bun B, and former NBA star and now entrepreneur Baron Davis are also partners in FFU in addition to Snoop Dogg.

Additionally, one percent of FFU revenue will be donated to Action Against Hunger and Abound Food Care to help fight world hunger.

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Design Entrepreneurship Technology

Food Fighters Universe Is The First NFT-Backed Restaurant Group

Andy Nguyen, the notable restaurateur behind the world’s first Bored Ape Yacht Club-inspired restaurant, Bored & Hungry, has just announced the launch of yet another first — Food Fighters Universe, an NFT-backed restaurant group founded alongside Kevin Seo and Phillip Huynh. 

Connecting food and Web3, FFU is a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. For a quick overview in blockchain language, a token is any asset that is digitally transferable between two people. NFT’s, which stand for Non-Fungible Tokens, are unique cryptographic tokens that exist on a blockchain and cannot be replicated. 

Each purchase of a Food Fighters NFT helps to develop the world’s first NFT-backed restaurant group. With the goal of building gathering spaces in real life and in the metaverse, Food Fighters NFT-holders will gain additional access to useful tools and cool experiences.

Experiences FFU plans to offer members include tickets to their annual IRL Food Fighters Festival along with a “Easter egg hunt” style of hidden restaurants. Keeping with a community-centric approach, FFU will share governance on decisions regarding restaurants and menu items through Discord, Twitter and other platforms.

“We launched Bored & Hungry to show people that NFTs are more than ‘just a JPEG’, that the IP can be used to create brands and businesses,” said Nguyen, co-founder of viral restaurant concepts including Afters Ice Cream, Matte Black Coffee and Trill Burgers. “Food Fighters Universe is an extension of that idea. This project got inspired by seeing all the problems that are currently happening in the food and beverage industry: high food cost, high turnover of staff, quality of service. I saw the Web3 space as a way to fix those problems and save the restaurant industry.”

The FFU community already houses heavy hitters like rap legend Bun B, NBA All-Star/entrepreneur Baron Davis, and also NFT advisor and consultant Josh Ong. The 10,000 unique NFTs were designed by artist frothyoatmilk and consist of individually customized food favorites like pizza, ramen, ice cream and sushi. 

Lastly, one percent of revenue will be donated to Abound Food Care and Action Against Hunger, who both focus on addressing food sustainability and world hunger. 

Look out for Food Fighters Universe to launch in May.