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Hit-Or-Miss

How this Design Firm Transforms Our Favorite Food Brands is Absolutely Breathtaking

nut

Buying snacks is never easy. All that packaging in the aisles can quickly become overwhelming.  There are simply too many mascots, bright colors, and flashy packaging clamoring for your attention.  When you consider that the “average person sees up to 5,000 ads” a day, you can imagine how exhausting it all becomes.

All of this could by cited as inspiration for Astrepo, a creative agency that released a photo series taking packaging down to a calmer place.  Minimalist versions of Nutella, Nesquik, and Tabasco sauce are only a few of the featured pieces, which show the progression from recognizable logos to more streamlined conceptual pieces.  The stark simplicity of each transformation a commentary on the folly of branding ideals.

PicMonkey-Collage

tabasco

But what do you think? Do you prefer the minimalist versions, or the tried-and-true classics?

H/T First We Feast

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Hit-Or-Miss

Intricate 3D-Printed Chair Crafted from Sugar and Sake

Degenerate Chair

3D food printers have recently started to gain popularity, as we’ve seen at CES and with those lifelike chocolate faces. But London-based designer Daniel Widrig has taken this edible art one step further with his Degenerate Chair creation.

The intricately-woven sculpture is made entirely from the designer’s own Z Corp 3D printing machine using a mixture of plaster, sugar and sake. While the chair’s elements are simple, the actual building process is quite complex. Widrig first modeled the chair using 3D tiling software and after perfecting its shape, it was broken down into high-res voxels, or three dimensional pixels. Because the printer couldn’t accommodate the entire chair, it had to be printed in three parts and put together separately. What resulted is no doubt strange and beautiful:

Degenerate Chair

Degenerate Chair

Widrig’s Degenerate Chair is currently on display in Orléans, France at the FRAC Centre through March.

H/T + Picthx PSFK

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Hit-Or-Miss

Check Out This Badass Ketchup Dispenser

ketchup_presser

This Ketchup Presser is an ingenious little invention that lets you squeeze out a ketchup packet using the same container that’s holding your fries. Gone are the days where you were caught in a dilemma of “worrying about contamination through the paper mats or soiled ketchup pillow packs,” claims Yanko Design.

Simply, fold, squeeze, dip & eat. Although, here’s a fun lil’ video to show you how it’s done:

Ketchup-Presser

H/T Laughing Squid + PicThx Yanko Design