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Conor McGregor Looks To Knock Out Liquor Game With His Own ‘Notorious’ Irish Whiskey Brand

Conor McGregor  may have lost his much-hyped fight with Floyd Mayweather Jr., but he appears to be already set for a rematch against him — this time in the aisles of your local liquor store.

McGregor is set to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish MMA fighter, who is nicknamed “Notorious,” announced that he would be getting into the spirits game with his aptly named Notorious Irish Whisky at a post-fight press conference.

While there’s no word on when the whiskey will be released or who McGregor is partnering with for the spirit, there does seem to be a small controversy surrounding the name. According to the bottle shown at the presser, its called “Notorious Irish Whisky.” Those who know their brown juice, though, know that “whisky” is Scotch, as in from Scotland. “Whiskey” on the other hand, can be from Ireland or anywhere else.

Coincidentally, Mayweather announced his limited-edition Tequila Avion right before last week’s fight. So, it will be interesting to see who is the undisputed champ at the bar.

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ESPN Anchors Use Odd Food Analogies To Breakdown Mayweather-McGregor Fight

We all know hunger will make you say some crazy things, especially when you use really odd food analogies to help characterize the most hyped fight of the century.

After the long awaited bout between Floyd Mayweather Jr. and Conor McGregor, there was no shortage of opinions. So, for the sake of having a hot take, ESPN anchor Stephen A. Smith and boxing trainer and expert Teddy Atlas, used some choice food analogies to characterize the match in a live post-fight analysis segment.

It started when long-time boxing expert Teddy Atlas credited Mayweather for his ability to change his fighting style during the fight. However, instead of simply stating that as such, Atlas instead started talking about cooking.

odd food analogies


“He [McGregor] forced a gourmet chef to be a fast-order cook,” Atlas said. “That’s what he did!”

Smith, known for his bombastic personality, was ready to take it further immediately.

“But, doesn’t that make it fast food, instead of à la carte steak?” Smith shouted.

It’s unclear if both men were hungry or if they were just trolling, but as the segment goes on, both anchors continue shouting over each other. At one point, they’re both yelling in agreement.

“Yes, it does,” Atlas screamed back at Smith. “He made him go in there, and he made him flip cheeseburgers. He made him do something that he doesn’t normally do, but his [Mayweather] character allowed him to still walk the guy down and knock the guy out!!”

It’s confusing and bizarre.

At this point, Atlas was literally standing over Smith while yelling on top of his face.

Smith was still charged up and had more curious culinary analogies to clap back with.

“Wait a minute Teddy, if you go to a restaurant to get some steak, to get some filet mignon, but instead you get a burger — ain’t it a burger,” Smith questioned. “I mean, it’s just a burger. That’s what we saw tonight, that’s all I’m saying!'”

This pointless argument went on for more than a minute during a live segment on ESPN, and Atlas emphasized that if it was just a burger, there would only be one person eating it.

“Who’s eating it? Floyd is eating it — the other guy’s not!” Atlas declared.

We’ve compared sports athletes to food in the past, but this was much more bizarre and entertaining.

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Tequila Avion Creates Floyd Mayweather Jr. Edition Bottle To Celebrate His 50th Fight

Most pro athletes celebrate by popping bottles of champagne. NASCAR drivers do it with milk — because driving? If things go according to plan this Saturday (August 26) for Floyd “Money” Mayweather Jr.,  he’ll probably be knocking back with his own tequila.

Tequila Avión has created a limited edition, commemorative bottle of the brand’s ultimate tequila offering, Avión Reserva 44 Extra Añejo, to celebrate Mayweather Jr.’s 50th professional fight.

The tequila brand, voted Best Tasting Tequila in the World at the San Francisco World Spirits Competition, has worked with Mayweather Jr. to create the exclusive commemorative bottles, of which only 150 are for sale worldwide.  Each custom bottle features an etched likeness of Mayweather Jr. and have been hand-signed by the boxer.  This collector’s edition is composed of fire polished crystal and comes encased in a gift box with a certificate of authenticity.  Avión Reserva 44 is hand bottled in extremely limited batches and gains its distinctive character from Avión agave.

Conversations began when Mayweather Jr. and his team approached Tequila Avión Founder Ken Austin regarding their shared vision. “The team at Tequila Avión joins in the belief of never cutting corners and putting the work in,” says Austin via a statement. “Much like Floyd Mayweather Jr., our brand believes in the pressure of perfection, which is shown in the unwavering commitment to our tequila.”

“Creating this bespoke bottle with Ken and Tequila Avión was a given,” Mayweather adds. “Avión epitomizes the highest in quality, which is all I accept in life.  As a world-class athlete, I have spent my life training to be the best, and as such I’d only work with and associate with the best tequila in the world to have my image and personal signature.”

Unless you live under a rock, you know that Mayweather Jr., who remains undefeated throughout his professional boxing career, faces MMA UFC fighter Conor McGregor this Saturday (August 26) in Las Vegas.

The commemorative bottles of Avión Reserva 44 Extra Añejo Tequila will retail this week for approximately $1,500 each and will be available on the Las Vegas strip at Total Wine & More while supplies last. Orders will also be accepted by visiting