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Nestle Just Sold Its Chocolate Brands To Ferrero, Here’s Why


There were rumors last week that Ferrero was going to buy the Nestle U.S. confectionary unit, and the speculation is now over as the deal officially went through, as of today.

The deal doesn’t mean that Nestle is selling off it’s entire operation, though, just its U.S. sweets division.

For $2.8 billion, Ferrero will now be in control of Nestle’s chocolates and candy such as Butterfinger, Baby Ruth, Crunch, 100 Grand, Laffy Taffy, and Sweet Tarts.

This immediately makes Ferrero the third largest candy brand in the U.S., as the company seems to have a bit of a sweet tooth itself, also buying Ferrara Candy, who makes Lemonheads, for a cool $1.3 billion.

Nestle brought in over $900 million in sales from its U.S. confectionary products in 2016, so why sell it?

According to a press release after the sale, Nestle CEO Mark Schneider said the company would rather focus on building its coffee, bottled water, pet care, infant nutrition, and  frozen meals.

While its chocolate seemingly sold a lot in the U.S., that 900 million seems paltry when you see that Nestle’s overall sales, from all its brands, were over 27 billion in 2016.

Sure, when you think Nestle, you think chocolate, but they also own brands such as Gerber baby foods, Purina pet food, PureLife water, and even Stouffer’s frozen meals.

On top of that, thanks to some tricky loopholes, the U.S. is the only country where Nestle doesn’t own Kit Kat Bars (Hershey owns it in the U.S.), the 5th highest selling candy in America. Outside of the U.S., where they have full control of the Kit Kat brand, it is the 3rd highest selling chocolate in the world, so they’re still doing well with the sweets, globally.

You can add the fact that candy sales have been slowly declining as Americans become more health conscious. Not to mention the growth of self-checkout doing away with last-second impulse candy buying, costing candy companies billions, according to QZ.

It’ll be up to Ferrero to add or detract from the established candy brands, but knowing that they own a particularly popular chocolate hazelnut spread, we can only hope some cooler Nutella chocolates will be coming to the U.S. soon.

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News Now Trending Sweets

Ferrero Reportedly Buying Nestle For A Whopping $2.8 Billion

nutella

It was just last December that news broke of Nestle trying to sell off its U.S. confectionery unit, and while it seemed that Hershey’s might be the favorite to buy its rival’s popular chocolates, an unexpected player has swooped in, and looks to be crossing the T’s and dotting the I’s on a deal.

Ferrero — yes, the Italian company that makes Nutella and those delicious little hazelnut Ferrero Rocher chocolates — is closing in on a $2.8 billion acquisition of Nestle U.S., according to Bloomberg.

We could hear official news of the sale as soon as Sunday, and would seemingly help both companies, as Ferrero wants to build its confectionery presence in the U.S., while Nestle is trying to back off and focus more on its coffee, drinks, and basically every other product that is not candy-related.

Ferrero’s impending purchase of Nestle U.S. is huge news, if only for the prospects of having Nutella infused in some of our favorites sweets, such as Crunch, and even Butterfinger bars.

If Ferrero wants to dominate the chocolate world, and throw Nutella on everything, we won’t be mad at them. Do your thing, Ferrero.

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#foodbeast FOODBEAST Hit-Or-Miss News Now Trending Restaurants Sweets

Nutella Is Finally Opening Their First Restaurant In The United States

Holy hazelnuts! Dreams do come true!

No, that headline is no joke because Ferrero, the makers of Nutella, is opening up their first owned and operated restaurant in the world! The Nutella Café is opening up in Chicago, and it isn’t a pop-up joint either. This cafe is here to stay!

This full Nutella experience will feature a plethora of delectable curated items on the menu. Crepes, gelato, pastries, breakfast classics, fondue — it’s all there and isn’t just limited to dessert. The Nutella Cafe is a full-on restaurant complete with savory paninis, salads, soups, and coffee.

The grand opening of the Nutella Cafe is on Wednesday, May 31st at 10:00 AM sharp! In addition, the first 400 ‘nuts’ (You can replace with Nutella lovers) there will receive special surprises while supplies last, so mark your calendars!

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Wait…Bready?

Nutella-Bready-Pound-Pete

Picthx Imgur

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I can now die happy

nutella-ice-cream

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Sweets

Dominique Ansel Celebrates CroNutell-iversaries with Nutella-Stuffed Cronut Holes

cronutella

A year ago, Dominique Ansel’s Cronut wrecked the food industry, siring legions of sloppily named copycats and at least five new synonyms for “frankenfood.” 50 years ago, Italian chocolatier Ferrero SpA first introduced its chocolate and hazelnut-flavored crack spread to the world. Next Monday, the two diet destroyers will be partnering up to wreak sweet havoc on New York’s Eataly complex (where the new Nutella bar just opened) by selling hundreds if not thousands of Nutella-stuffed Cronut holes to celebrate their birthdays. We give it about a minute before the whole borough just implodes.

From 10 am to 2 pm (or probably 6 am to 11 am if past events are any indication), Ansel will be slinging tiny, sugar-dusted and Nutella-stuffed Cronut middles at the pedestrian pavilion by Madison Square Park. According to Grub Street, the sampling event will also serve as the kickoff party for Nutella’s upcoming 16-city national tour.

That said, Ansel has kept quiet on whether the Cronutella holes will make their way to official bakery shelves, though, when you have waffles made out of ice cream, who needs Nutella?

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Mind=Blown: Ferrero Rochers Are Filled With Nutella

ferrero rocher nutella

PicThx Imgfave

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Fast Food

McDonald’s Hong Kong Now Serving Ferrero Rocher Coffee

ferrerosmaller

A new collaboration between McDonald’s Hong Kong and Italian chocolate company Ferrero has made tiny, golden-wrapped, peanut-bedazzled, and Nutella-filled chocolate-flavored coffee a reality. The chain’s new limited time Golden Moments series, features two drinks and one coffee cake inspired by Ferrero products. In other words, yes, you can now drink your Ferrero Rocher.

The New White Chocolate Coffee is available iced or hot and tastes like Ferrero’s Confetteria Raffaello, a white chocolate round wafer covered with coconut.

The Golden Nutty Mocha tastes like the iconic Rocher and features steamed milk, chocolate sauce, espresso, and hazelnut syrup (a bit similar to Starbucks Secret Menu “Ferrero Rocher Frappuccino“).

Finally the seven layer Coffee Chocolate Cake comes with a base of biscuit crumbs, topped with chocolate and coffee mousse, Italian cheese, and chocolate cream, and tastes like the Ferrero Rondnoir, the company’s dark chocolate line.

Best of all, each item also comes with a free sample of its inspiration, bless.

H/T + Picthx Brand Eating