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Design Fast Food Food Fashion

KFC Indonesia Has A New Merch Collection With SANDALBOYZ

In recent years, the roads that have separated streetwear and the food industry have continued to converge. Restaurants with a hyped following have collaborated with popular streetwear brands to create limited edition collections for the truly dedicated fans who enjoy what they wear, as much as the food they eat. KFC Indonesia and Los Angeles-bred streetwear company, SANDALBOYZ are the most recent brands to come together for a capsule rooted in community.

Apparently, the popularity of The Colonel’s fried chicken is on a different scale in Asia, particularly Indonesia, which has grown to over 750 storefronts since its arrival in 1979. Despite being a young company based in Los Angeles, SANDALBOYZ holds some cultural heritage within Indonesia, while also having their manufacturing efforts within the country. Both brands want to continue and emphasize an expression of family and community, with the KFC signature bucket serving as its inspiration.

The result of this collaboration from the two brands is a full clothing capsule, featuring the signature SANDALBOYZ Court Slide, along with tees, hoodies, shorts, and socks.

To celebrate the collection’s launch, there will be a pop-up shop on December 14, 2019, where fans who purchase a “Pop Up Combo” at the 12 particiating KFC locations in Jakarta until December 12 will receive an entry wristband. This Indonesia exclusive capsule collection will only be available at the SANDALBOYZ x KFC pop-up at the KFC Kemang store in Jakarta, Indonesia.

 

Categories
Food Fashion

Express Your Funyuns Fandom With Their New Pocket Tee

If you’re invested in fashion, you’ve probably heard the phrase “Clothes are a reflection of your personality.” I often think about this as I pick my clothes out for the day. As I drearily thrift through my closet, wondering where all my clothes are (in the laundry hamper), I can’t help but ponder: What piece of fabric properly mirrors my mood? Am I feeling like a busy pattern? Do I want to wear shorts? Should I check the weather? Wait, it’s raining? And, most importantly: how the hell do I properly pronounce my love of Funyuns to the world? 

The apparent answer arrived to the Foodbeast office recently.

I watched my editor, Reach Guinto, slice open a box and pull out a smaller box emblazoned with the Funyuns logo. Inside sat three bags of Funyuns and enough packing paper to drown in, just in case the two layers of boxes weren’t enough to keep those chips safe. Upon investigating, we saw that one of the bags, the bigger one, lay open, so we picked that one to dig into first.

Inside sat not a salty snack, but more packing paper. Thankfully, one thing is for sure, Funyuns knows how to keep a package safe. But more importantly, under that, finally unfortified, sat the crown jewel: a Funyuns pocket tee. But not just any pocket tee.

It’s bright yellow, with a Funyuns logo front and center, and a clever nutrition facts-based tag. The pièce de résistance of it, though, is the Funyuns bag-sized pocket sitting front and center. 

At long last, me and every other hot Funyuns fanatic can keep a fresh bag on deck for when necessity calls. This is the only time we’ll be united, except when we’re all in the hospital together for destroying our stomach linings. Who knew a t-shirt could be so unifying!

For now, the shirts are only available if you keep your eyes peeled on their Twitter as they’ll be giving some away in the coming days.

Categories
Culture Food Fashion What's New

Cheetos And Forever 21 Unleash A Flamin’ Hot Clothing Collection

Photos: Pete Pham

Cheetos, the cheesy snack with a cult following and fast fashion powerhouse, Forever 21, have linked up to release a seasonal collection of clothes that scream summertime hijinks. Stay on trend and on fuego with the fits with a capsule collection that celebrates the fun of Cheetos, minus the orange-dusted fingertips.

Launching today, June 6th, the limited-edition collection will consist of flamin’ hot gear the likes of graphic tees, shorts, swimsuits, crop tops, socks and slides. Comprised of women’s and men’s styles, the collection will be available online and at Forever 21 stores nationwide and will retail from $5 to $30. Check out the pics below for a glimpse into what’s in store for Cheetos fans.

Categories
Culture Fast Food Food Fashion

HUF Skateboarding’s Latest Collection Is An Exclusive Burger Tribute To Popeye

Many fondly remember Popeye the Sailor cartoon by the hero’s favorite snack to get brolic on his foes — spinach. In an unlikely tribute to the sailor with a penchant for greens, HUF recently dropped a capsule collection centered around him and other characters of the cartoon. Additionally, the collection was treated to an exclusive burger from Los Angeles burger haven, The Golden State, to help promote it.

Dubbed ‘The Wimpy Burger’ in honor of Wimpy, the burger-mooching character, it’s delectably built with grilled onions, bacon bits, and creamed spinach as a nod to Popeye, all on top of a brioche bun. Peep the juicy deets above to understand the full magnitude of just how munch-worthy this burger is and then go to both  Los Angeles-area locations of The Golden State and thank me later.

As for the clothing collection, expect the same polished street-inspired skate apparel from HUF, as it’s highlighted by socks, a beanie, button-up shirt, and hoodie, amongst others, all emblazoned with Popeye iconography and characters such as Olive Oil and Wimpy. Check out some images of the collection below and consider these jawnz as your spinach to flex on folks.

 

Photos: HUF Worldwide
Categories
#foodbeast Brand Culture Food Fashion FOODBEAST

New #Heineken100 Clothing Collection Links With Influential Streetwear Shop

As the synergetic relationship between food and fashion (namely streetwear) becomes even more pronounced, so do the significant projects that come to fruition as a result. An excellent example of such would be Heineken beer’s #Heineken100 program. Now in it’s ninth year, the #Heineken100 program has been responsible for some of the coolest collaborations between the unlikely industries. This time around, Heineken extends its reach to one of the most influential clothing boutiques in the world, UNION, to create the “Green Collar” collection.

Taking heavy cues from workwear, the elevated interpretations of the “Green Collar” collection meet at the intersection of function and style. The results are six pieces, including a tiger camo chore coat, hoodie with dramatic, zippered side vents, and a pair of limited-edition Keds sneakers.

The “Green Collar” collection debuted this past Saturday, December, 1st, at UNION’s flagship location in Los Angeles, and their Tokyo, Japan location. Online launch is today, however, so for those that missed out at the physical store locations should make sure to cop quickly.

For a full rundown and pictures of the “Green Collar” collection, see below:

  • UNION x #HEINEKEN100 CHORE COAT $380.00: Made with a contemporary boxy and oversized fit to help balance the vintage wash and fabric, this chore coat provides a fresh take on the typical long fit style of the past (Available in two colorways & a Tokyo exclusive)
  • UNION x #HEINEKEN100 CHINO PANT $280.00With pants being either too baggy or slim, this Chino Pant is the “Goldie Locks Effect,” something just right with its very subtle carrot fit (Available in two colorways & a Tokyo exclusive)
  • UNION x #HEINEKEN100 PULLOVER HOODED SWEATSHIRT $280.00Made with beautiful reverse weave fabric from Japan, this sweatshirt has the front pocket removed for a cleaner look in addition to a single zip down on one side to add flair (Available in three colorways).
  • UNION x #HEINEKEN100 T-SHIRT $55.00Made with 100% cotton and fitting true to size, this classic staple features Heineken’s iconic leaf and hops arrangement stylized as the UNION logo, with the play-on-words “Got Hops” as the slogan, helping tie together the entire capsule collection (Available in two colorways).
  • UNION x #HEINEKEN100 HAT $60.00Versatile and classic, this skate hat provides the finishing touch to any casual fit (Available in two colorways).
  • #HEINEKEN100 PRO-KED SNEAKERS $90.00Made from durable 12.5 oz canvas with contrast stitching and recently remastered for an enhanced fit, the Royal Hi has a molded footbed with open cell foam for breathability finished with a classic gum vulcanized white outsole and Heineken’s iconic Green for the heel hit.

 

 

 

Categories
Hit-Or-Miss

For Food and Streetwear Fashion, The Collaboration Makes Perfect Sense

A KFC merchandise collaboration with legendary streetwear designer Nigo. Nigo’s own A Bathing Ape brand links up with Heineken to create a limited edition capsule of clothes and accessories. High end streetwear house and sneaker boutique KITH re-imagining Coca-Cola merchandise into smart and ultimately cool clothes. All unlikely partnerships, really, but beyond the surface, the union of food and streetwear fashion absolutely makes sense.

As discussed in the latest episode of the Foodbeast podcast, The Katchup, such a marriage of two cultures is a burgeoning wave that’s set to disrupt how we view and consumer brand partnerships. With the help of special guest Mile Canares of ComplexCon, the conversation unpacks the similarities between food and fashion and why their union is creating such an impact on today’s culture and will continue to do so going forward. From streetwear being the blueprint for today’s restaurateurs to hype dictating much of both industries, there is no stone left unturned in this examination of the dynamic between the two.

And as initially mentioned, this improbable harmony of food and fashion has produced some quality products. Here’s a list of some of the best collabswe’ve seen thus far between the food industry and streetwear.

10. KITH x Coca-Cola

 

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9. Pizza Hut x The Shoe Surgeon

 

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8. KFC Limited 2017

 

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7. Danny Bowien (Mission Chinese Food) x Moncler

 

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6. McDonald’s x Colette

 

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5. Nike x Momofuku & David Chang

 

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4. Chinatown Market x Howlin’ Rays

 

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3. Heineken x A Bathing Ape

 

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2. KFC x Human Made

 

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1. Takashi Murakami x ComplexCon

 

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Categories
#foodbeast Culture Food Fashion FOODBEAST

KFC’s Latest Merch Collaboration Is With Iconic Streetwear Designer NIGO

As the worlds of fashion and food become ever more congruent these days, we’re seeing some top notch collaborations that are churning out quality clothing collections from the likes of McDonald’s, Taco Bell, and Heineken. Linking up with lauded fashion labels like Colette, BAPE, and KITH, food brands are treating their fans to some hype-worthy gear that goes beyond the typically mundane merchandise that’s been offered for years.

Raising the bar on this convergence of cultures, KFC has linked up with legendary Japanese streetwear fashion designer, NIGO, to create the Human Made x KFC clothing collection. The collection consists of a hoodie, racing jacket, pocket tee and more. With Human Made’s penchant for creating clothing inspired by Americana and workwear aesthetics, the collaboration with a legacy American fast food brand such as KFC makes sense.

To cop the whole collection, make sure to stop by the immersive KFC Hypebeast shopping experience at the KFC restaurant located at 242 E. 14th Street, New York on November 16. NIGO will also be on hand to interact with fans and sign pieces from the collection.

Categories
Food Fashion FOODBEAST

Heineken And BAPE Come Together To Create A Super Exclusive Capsule Collection

Heineken, one of the largest multinational beer brands, and A Bathing Ape or BAPE, a Japanese streetwear phenomenon that has dominated the fashion scene for years, has collaborated to create an extremely limited-edition capsule collection.

The collaboration was able to come to life thanks to #Heineken100, a program that partners Heineken with the most innovative names in retail to develop limited-edition, co-branded items that are seeded to 100 of the world’s most influential people.

If anything, this capsule collection is further proof that food and fashion have somehow created something unique and special that really resonates with lifestyle of millennials. It also proves that rare, unique, and basically unobtainable products will always remain a hot commodity amongst the youth.

If you don’t believe the hype, just check out the resell prices online.

And if those prices depress and remind you that you don’t have the funds, enjoy the capsule collection responsibly by checking out the photos below:

BAPE® x #Heineken100 Camo Coach Jacket

BAPE® x #Heineken100 Half-Zip Pullover Shark Hoodie

BAPE® x #Heineken100 Six-Pack Bottle Carrier

BAPE® x #Heineken100 T-Shirt