If you’re prone to spending hours following Instagram hashtags down the rabbit hole, then perhaps you’ve seen something stranger than @BreadFaceBlog. The BreadFaceBlog is an Instagram account operated by an anonymous woman that posts videos of herself “smooshing” her face into and against different types of bread, just for the fuck of it.
It’s something you really have to see to believe. Here’s the most recent post, during the time this article was written.
Behold, the “#BreadFacing” trend.
Accompanied by the clever tagline, “Giving people what they didn’t ask for,” you could say the BreadFaceBlog has quickly become more popular than sliced bread. The account is currently entertaining more than 78K followers.
The BFB posts have reoccurring similarities: there’s always a musical soundtrack playing in the background and the “face” always seems to enjoy rubbing her entire face on the particular bread of choice, albeit with guarded pleasure.
New York magazine profiled her recently, trying to figure out if there was some underlying meaning to her mesmerizing obsession with BreadFacing. Unfortunately, the answer is no. Not really. If there is some profound reasoning behind her program, she’s not certainly not telling.
From our perspective, we’ll just keep watching her videos and continue to be completely confused as to why anyone would be smashing their face into bread. Here’s a few more of her posts.
39. Lucile’s Creole Cafe Famous Buttermilk Biscuit 💦😵💦 #breadfacing 👕 @adidasoriginals 💄 @diormakeup 💅🏻 @essiepolish 🎤 Wuthering Heights by Kate Bush…and guest appearance by my mom’s dog 🐶 who couldn’t care less 😒
A video posted by Bread Face (@breadfaceblog) on May 10, 2016 at 5:01pm PDT
A video posted by Bread Face (@breadfaceblog) on Apr 16, 2016 at 5:12pm PDT
There’s a link also a link to the BreadFacer’s Paypal account, in case people feel inclined to give this girl some “bread” for some bread. No pun intended.