Culture Humor Video

4th Of July Video Captures Food And Fireworks Exploding In Beautiful Slow-Motion

July 4th is nearly upon us and, while it’s locked in the middle of the workweek, it doesn’t mean we can’t get weird and fun with the national holiday.

You may remember director David Ma from his many food series such as Superhero Hands and Jeff’s Table.

As a tribute to Independence Day, the director celebrates July 4th in what he feels is the most “AMERICA way possible” — combining food and fireworks.

Watch as traditional 4th of July picnic foods like hot dogs, watermelon, and Jell-O explode to the National Anthem.

Ma told Foodbeast:

“This was a personal project and ode to my favorite 4th of July foods with fireworks I was never allowed to play with as a kid.”

The director revealed that the foods chosen were not only iconic to Independence Day picnics, but items that would also yield to beautiful explosions in slow motion.

“I had a small but brilliant team who made all this happen. Brett Long was our food stylist who worked in tandem with Mike Quattrocchi (our fireworks technician) to attach M80 and mortar fireworks to watermelons, potato salad, Jell-O molds and hot dogs for precision in our blasts. For the set decoration and propping, Chuck Willis and Melissa Stammer brought to life my vision for the tabletops, which was a kitschy Americana ’80s feel.”

Remember kids, DO NOT try this at home. As this behind-the-scenes pic shows, the explosions were very real.

Fast Food

Carl’s Jr. Is Literally Blowing Up Their Old Advertising This Weekend

Carl’s Jr. and Hardee’s really want to move on from their advertising model of the past. They’re going to get rid of their old brand image by literally obliterating it.

Their parent company, CKE Restaurants, announced in a press release that they will be teaming up with creative ad agency 72andSunny and YouTube channel “The Slow Mo Guys” to blow up everything that represents the past advertising model. This event, titled “The Purge,” will be live-streamed on Twitch this Saturday from 2-4 pm PDT and hosted by the Slow Mo Guys and CKE’s new characters, Carl Hardee Sr. and Jr.

Everything from mechanical bulls, a giant crate of bikinis, flammable tanning oil, and meat-scented cologne are all up for annihilation as fans watching the live stream can choose what and how it will get wrecked. Rocket launchers, forklift trucks and even Jr.’s ex-girlfriend are some of the options available for viewers to select to demolish stuff with.

All of the destruction will be captured in slow-motion and available on instant replay by the Slow Mo Guys as well to create an epic montage of explosions and chaos.

The livestream represents the brand’s desire to have fun with its past, but also to trash it and move forward with a new campaigning model that focuses on the quality and innovation surrounding food at both Carl’s Jr. and Hardee’s restaurants.


Chilean Newspaper Pays Damages Over Exploding Churro Recipe

When you’re trying out a new recipe, you generally shouldn’t have to worry about your foods exploding out of the pot while cooking. The unfortunate exceptions to this rule would be 13 Chilean people who tried out a churro recipe they saw in the newspaper, resulting in severe burns from the recipe’s scalding hot oil.

The newspaper was ordered by Chile’s Supreme Court to pay damages to the affected people based on the severity of their injuries. The cost of the damage ranged from just under $300 to $48,000 for some of the incurred injuries. Judges of the court ruled that the newspaper had failed to fully test the recipe before it was published and were therefore responsible for the harm caused to the people who followed the recipe. Grupo Copesa, the newspaper’s publisher will abide by the ruling made earlier this week by the court which has come seven years after the recipe was published.

(via The Huffington Post)

[THX and Photocred to Wikimedia Commons]