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Drinks Fast Food

Starbucks Gets Into The Kombucha Business With New Lineup Of Beverages

Starbucks is officially hopping onto the kombucha bandwagon and launching their own lineup of the probiotic-packed fermented beverages.

starbucks kombuchaPhoto courtesy of Evolution Fresh

The coffee giant’s cold-pressed juice brand, Evolution Fresh, is expanding into the booch business by combining their products with fermented teas. The result is a lineup of six different kombuchas, with flavors including Ginger Lemon Honeycrisp, Pink Grapefruit, and Turmeric Pineapple Coconut.

Kombucha has been an explosive category in terms of growth, as the US has come to love the drink for its probiotic benefits and unique flavor. Starbucks is now capitalizing on that trend as a way to get in on the expanding probiotics movement.

However, Starbucks kombucha won’t be an actual in-store item for the time being. Evolution Fresh’s kombuchas will instead be sent to natural and grocery retailers around the United States to be sold by the bottle. Currently, you can find them in stores in Los Angeles, San Diego, San Francisco, Boston, Chicago, Seattle, and New York City. Availability will expand to other cities over the coming year.

That doesn’t mean that Starbucks is refusing to eventually put bottles of kombucha in their stores, as Evolution Fresh already has an extensive lineup of juices at each location.

Categories
Hit-Or-Miss

Starbucks Testing New Strawberry Banana & Mango Pineapple Smoothies

starbucks-evolution-fresh-smoothie-test

Looking to upgrade their current smoothie lineup, select Starbucks locations in San Diego, California and Baltimore, Maryland are testing a new, and possibly improved, version of their regular smoothies. The coffee chain is currently testing Strawberry Banana, Greens, Banana & Pineapple and Mango Pineapple with their Evolution Fresh brand of juices. The smoothies are made of Evolution Fresh juice, nonfat Greek yogurt and two different types of fruit. Each smoothie will be around 250 calories give or take.

For the rest of the nation, at least for now, we’re still stuck with Chocolate, Orange Mango and Strawberry.

H/T + PicThx Brand Eating