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Health Packaged Food

KIND Announces KIND HEROES to support Mental Health

Although the coronavirus crusade continues, humanity has somehow managed to achieve some semblance of normalcy. The strength we exhibit during difficult times should be no surprise, there’s no match for our togetherness.

Much of this strength can be owed to those who work on the frontlines, day in and day out, risking their lives to ensure our health and safety. Commendably, we’ve done well expressing our thanks to essential works through billboards, commercials and community initiatives. One area that has received less consideration though, is the impact frontline work has had on their mental health. Imagine having to do your job in an atmosphere of uncertainty for months on end, all while being expected to maintain a semblance of strength.  

To help bring more awareness and support to the mental health crisis frontline workers face, KIND is launching a multi-faceted project named KIND HEROES. A recent study by JAMA (The Journal of the American Medical Association) found that over 50% of physicians working on the frontlines felt depressed. With no clear end in sight to the pandemic, and without sufficient support, continual trauma is likely.

The KIND HEROES initiative will donate 100% of proceeds to NAMI, the nation’s largest grassroots mental health organization. They plan to pledge a minimum donation of $25,000, matched by an additional $25,000 from The KIND Foundation that supports mental health programs for our true American heroes such as healthcare workers, first responders, military service members and veterans.

KIND HEROES was inspired by a survey conducted by The KIND Foundation’s Frontline Impact Project, a platform which directs donated resources to workers on the frontlines of COVID-19 and other natural disasters. Results revealed an increase in mental health challenges for essential workers, following PPE (Personal Protective Equipment), mental health resources were cited as the most important need.


You can show your support for our American heroes on October 6th, when the KIND HEROES bar releases online and at select retail stores.

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Health News Restaurants

Amazon Studios Donates $1 Million to Jon & Vinny’s to Help Feed Those in Need

Photo Provided By: Omari Allen

As COVID’s curve on the world gradually flattens out, we’re seeing slow beginnings towards normalcy. Maybe a different normality than we’re accustomed to, but living life again nevertheless. It’s part of the human spirit; rather than simply conform, we’ve chosen to confront. This strength has manifested in a multitude of ways, from the courage of essential workers, to local farms helping to distribute food, even the spike in video chat apps is an indicator of how we come together in challenging times. 

Joining the fray, Amazon Studios has announced that it will be donating $1 Million to the award-winning Los Angeles-based restaurant group, Jon & Vinny’s. Existing well beyond their two brick & mortar locations in Brentwood & Fairfax, Jon & Vinny’s Joint Venture Restaurant Group also encompasses Caramelized Productions, their full-service catering company, as well as a slew of popular LA staples. Suffice to say, with Amazon Studios’ donation, Jon & Vinny’s is certainly capable of making a positive impact. 

Additionally, donations will be made to other local restaurants. The ultimate goal of the initiative is to work with local businesses in preparing and delivering meals to No Kid Hungry, Off Their Plate, the Los Angeles Mission and the Motion Picture & Television Fund. Through this social outreach, those in need will receive fresh meals prepared by talented chefs and contributing local restaurants will have financial support to continue serving the community. With over 10 farms and nearly 10 more businesses contributing to this initiative, everyone involved stands to feel real support during this time.  

jon & vinny's

“This unprecedented crisis has impacted all of us in immeasurable ways, and it’s more important than ever that we all do our part to give back at every level — and particularly to our own community,” said Jennifer Salke, Head of Amazon Studios. “At Amazon Studios and Prime Video, we’re truly honored to be able to show our support to the community that has always supported us, and to team up with Jon and Vinny’s to provide food to those who so desperately need it along with a lifeline to local businesses.” 

To further reinforce its support, Amazon Studios has converted its “For Your Consideration” billboards into “For Your Community,” with each highlighting COVID-related non-profit organizations.  These billboards are now live across Los Angeles. To learn more about Amazon’s efforts to support communities and non-profits, click here.