Wake Up Smelling Like Toast Perfume

Do you ever wish you could capture the mouthwatering aroma of fresh toasted bread? Well, with Eau de Toast you too can smell like you’ve just popped out of the toaster. Crafted by The Federation of Bakers (of course!) this perfume debuted at London’s Fashion Week. Free samples of the toasty body spray were available to residents of the United Kingdom, Isle of Man and Channel Islands aged 18 years or over, but we hear they’ve all been snatched up.

According to the fragrance’s site, the scent was designed to “challenge the fashion for bread-free diets. With just 80 calories per slice, bread provides (at least) 10% of the adult daily intake of protein, fibre, calcium, iron, copper, zinc and manganese.” However consuming the spray is absolutely not the same thing. Just a friendly FYI.


We’re not sure if this smells like toasted bread or if it’s a bit fancier and has that warm buttery goodness all up in there. Maybe that’s the next fragrance in the line to debut, Eau de Buttered Toast.

H/T New York Post + PicThx The Federation of Bakers