Beijing8 in Europe just opened a section of its restaurant where you can sit in front of a camera, chow down on their dumplings, and broadcast it live for the world to see.
In simpler terms, they’re letting you do some Mukbang.
If you’re not familiar with “Mukbang” culture, it’s basically a Korean trend where people livestream themselves eating large amounts of food, while simultaneously talking to viewers, and even taking requests on how to eat it. It has become quite the phenomenon over the years, and some are actually making a good living out of it.
Beijing8 has setup these Mukbang stations in all three of its restaurants in Hornstull and Gothenburg in Sweden and Helsinki, Finland.
They claim to be the world’s first Mukbang restaurant, and it’s a little disappointing that a restaurant in Korea couldn’t get the jump on it, but you never know if this kind of thing will catch on and make its way to its country of origin.
Even then, one of the cool things about Mukbang is being able to do it in the comfort of your own home, so who knows what this leads to, but it might just become one of those things that you want to try at least once. Plus, there’s always the human desire of getting attention, which is why Facebook Live, Instagram Live, and even Snapchat exist.
If you want random people to watch you eat dumplings, here’s your spot.