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The Makers Of The Viral Watermelon Ham Have Created A New ‘Carrot Dog’

As a vegan I’ve tried many “alternative proteins,” some decent, others horrible. I can say that over the years things have definitely improved and will continue to. Alternative meat options most often come in the form of processed plant stuff: soy, seitan, tempeh and more recently, pea protein. Recently, vegans have definitely become very resourceful. For instance, I just tried a banana peel burger. Yes, a burger that was made from banana peels. When I first heard about it I thought it was a funny vegan joke. Turns out that when cooked, banana peels have a potato-like consistency. Sounds crazy right? Crazy delicious.

Speaking of crazy, this month plant-based brand by CHLOE. launched a CARROT dog in collaboration with Harry & Ida’s Meat & Supply Co. and Guinness World Record holder for competitive eating, Takeru Kobayashi. This dog is made entirely of carrot, New York-style, with no processed plant stuff. The carrot is hand-picked, cured, smoked AND aged for five days. Let that marinate.

Samantha Wasser, founder of by CHLOE., came up with the idea following the success of their smoked watermelon ham. The smoked watermelon ham was in collaboration with Ducks Eatery, another restaurant from Harry & Ida’s owners Will & Julie Horowitz. Wasser said:

“Our goal is to offer our guests clean, yet satisfying plant-based options without any artificial flavors or foreign ingredients, and the Carrot Dog aligns perfectly with our mission. I was completely blown away by Will & Julie’s creativity and knew we needed to work together to introduce The Carrot Dog to the world!”

Each carrot is hand-picked, “perfectly-sized” and cured with salt, pepper, garlic and oregano, then smoked over local oak and maple woods. Five days later, a “natural casing” is created in what mimics the look of a traditional dog. Finally, the carrot dog is grilled. Apparently the dog took 1.5 years and 100 tries of playing with smoked vegetables to get right. 

To give the launch an additional boost, by CHLOE. is teaming with competitive eating legend, six time Guinness World Record holder, Takeru Kobayashi. Kobayashi, who lives a mostly plant-based diet between competitions said:

“As a hot dog master, I’ve seen and tried many vegetarian hot dogs, and personally hadn’t found one that I enjoy until I tried by CHLOE.’s new Carrot Dog. The smoky taste of the carrot in the bun is something really unique and different, and I love that it’s made with only carrots and no processed ingredients.”

The Carrot Dog has been available at all stateside by CHLOE. locations since July 1st, and will be offered for $6.75.

Photos: Meredith Sidman
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An NYC Restaurant’s ‘Watermelon Steak’ Is Blowing Everybody’s Minds

“I’ve worked in food media since 2015, and this was by far the most creative and jaw-dropping thing I’ve ever seen in food.”

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That’s what Foodbeast’s own Evan Lancaster had to say upon his first reaction to this mind-blowing “Watermelon Steak.” Found off-the-menu at Ducks Eatery in NYC’s East Village, chef Will Horowitz’s latest creation has sparked off an internet firestorm.

Horowitz’s “steak” has people talking because at first, it looks like a delicious, juicy roast. Then, as it’s carved into, the red hue of the watermelon tricks some into thinking that it’s an extremely undercooked piece of meat. Once they realize it’s actually fruit, several then lose their minds at the anomaly their brains just comprehended.

Here’s a few hilarious comments of those social media reactions:

Ducks Eatery is well known for their gourmet meats and small plate BBQ, but are no strangers to vegan meat recreations, either. They recently developed a cantaloupe burger that had folks buzzing as well.

When it comes to the Watermelon Steak, Chef Horowitz puts a TON of detail into creating one. He broke down the entire process step-by-step, and it shows just how much effort he puts into a single offering.

First, the melon’s rind is shaved off before the fruit is brined for four days in salt, ash, and spices. After that, the watermelon is smoked for eight hours, pan-roasted in its own juices with some rosemary, and carved up tableside.

Instagram user @brunchboys, aka Jeremey Jacobowitz, gave an elaborate description of how the visual and taste of the Watermelon Steak contrast to throw your mind for a loop.

“It’s such like a mindfuck, ’cause your brain wants to to think meaty and get that smokiness and saltiness. But then you go through it and it gets that sweetness of the watermelon.”

It’s insane just how much creativity and culinary ingenuity goes into this item. Horowitz’s wizardry has come with some haters, however. Several social media users lambasted the joint for its “New York vegan shit,” as one person put it.

To me, though, it’s intriguing to see a reputable smokehouse and meat-centric spot give the same approach to a fruit as they would a mouthwatering cut of meat. It’s the optical illusion paired with the combination of tastes that makes this such a buzz-worthy experience.

If you want to go to Ducks Eatery and get one of these for yourself, make sure to call the restaurant and let them know. They require advance notice if you wish to order a Watermelon Steak for the squad to marvel over.