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Multiple Major Soda Brands Sued Because Their Diet Soda Claims Are ‘Deceptive”

Six different individuals have filed a lawsuit against Coca-Cola, PepsiCo, and Dr Pepper Snapple Group Inc. for misleading advertisements regarding the companies’ diet soda options.

The six individuals, who have all struggled with obesity and looked to diet sodas to help with weight loss, claim that the aspartame, a low-calorie sweetener that’s used in the diet sodas, have made them gain weight instead.

Aspartame, a sugar substitute that’s also sold under the name NutraSweet and Equal, is used heavily in “diet” labeled foods. According to Boston Magazine and a 2016 study from Massachussets General Hospital, when aspartame is ingested, a compound called phenylalanine is produced. Phenylalanine has been proven to interfere with IAP, or intestinal alkaline phosphate, an enzyme that helps prevent diabetes and weight loss. According to that same article, artificial sweeteners have been shown to make consumers hungrier, leading them to binge eat in the long run.

Therefore, with these proven studies, the suits claim that marketing these beverages as “diet” is false, misleading, and unlawful.

Derek Smith, whose law firm is the lead counsel for all three lawsuits, said that their case will focus on aspartame, but noted that all artificial sweeteners behave the same in our bodies.

Coca-Cola and Dr Pepper Snapple has called the lawsuit “meritless” and claims to “vigorously defend against it.” PepsiCo has yet to make an official statement.

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Hit-Or-Miss

Lawsuit Puts An End to Dublin Dr Pepper — is a Sip Now Worth $10,000?

I guess it was a great 100+ years while it lasted, am I right Dublin Dr. Pepper? Or now, shall I say — the folks at Dublin Bottling Works?

As the end result of a lawsuit brought on by Dr Pepper Snapple (the Dr Pepper provider most of us are familiar with), the much smaller Dublin Dr Pepper Bottling Co will hault its distribution of the popular soft drink, something they’ve been doing since 1891.

The Dublin Dr Pepper Bottling Co has agreed to sell its distribution rights to Dr Pepper Snapple for “an undisclosed sum.” The movecomes as a result of an accusation that Dublin Dr Pepper “diluting the Dr Pepper brand” through its labeling, as well as selling their product beyond their approved territory, which is just 44-mile radius around Dublin, a town with a mere 3,800 citizens.

The settlement means that Dublin can no longer bottle or make any “Dr Pepper soda products,” but according to sources, the newly formed Dublin Bottling Works will continue to produce soft drinks made with pure cane sugar.

To put the size of the two company’s into perspective, Dublin Dr Pepper sells less than 1% of Dr  Pepper’s overall annual volume. According to the Wall Street Journal, Dublin Dr Pepper has about $7 million in annual revenue while the Dr Pepper Snapple company has more than $5 billion annual revenue across a portfolio of brands that includes Snapple tea, Sunkist soda and Mott’s apple juice.

If current eBay and Amazon prices are any indication, the last floating cans, bottles and cases of Dublin Dr Pepper will be spiking in value real soon. In fact, all 6-pack cases of glass bottles listed on Amazon are $100+.

A few crazy eBay listings have already popped up as well, with one bold auctioneer asking for $10,000.

How much would you pay to keep a few bottles of the classic soda on deck? Or for those who’ve yet to try it, how much would you pay to burst your Dublin Dr Pepper virginity?