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Deals Fast Food

McDonald’s Dollar Menu Is Basically Just Drinks Now

When McDonald’s re-introduced their Dollar Menu as the $1 $2 $3 Menu in 2017, folks were ecstatic. McDonald’s had replaced it for a time with their 2 for $5 deal, and people wanted to get back to having the cheaper options again. With the 11 or 12 options on the new value offering, that seemed like it was going to be the case for quite some time.

Fast forward to today, and the Dollar Menu already seems to be fading to black. Yes, it’s still available nationwide, but in many locations, it seems like much of those offerings have been cut.

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All over social media, folks are noticing and commenting on the fact that items like the McChicken, the Happy Meal, and even McNuggets are no longer on the Dollar Menu lineup in some locations. As one person on Reddit put it, “the only item for a dollar is a soda.”

These changes have been a long time coming, as the $1 $2 $3 Menu simply doesn’t bring in the numbers any more for McDonald’s. Their sales are growing by an increase in dollars per check, and a value menu with prices that low gets in the way of that metric going up. The only way it helps is if folks get something as an add-on to a regular McDonald’s menu item.

As such, McDonald’s has been slowly implementing changes into how that value menu is rolled out to its franchisees. At the end of 2018, the menu, with the exception of $1 soft drinks and $2 McCafe beverages, was largely transferred to franchisee control. Each owner now could decide what items to keep or remove based on what performed. According to QSR Magazine, they are still required to have items at each price point, but they don’t have to have all 11 options.

That availability is largely dependent on location, as BrandEating found. Locations in California seem to have become more limited with their value offerings, while McDonald’s restaurants in Houston have virtually all of them.

It also appears that the journey of the McDonald’s Dollar Menu over the past few years is coming full circle. The 2 for $5 Menu has already been announced for a return, signaling its comeback after it was demoted in favor of the $1 $2 $3 menu in 2017. Thus, McDonald’s could be ending its experimenting with a true Dollar Menu and trying to get customers to buy items that cost more money. We’ll have to see how each of these offerings changes as time goes on to know for sure, however.

Featured Image courtesy of McDonald’s

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Fast Food Sweets What's New

Taco Bell’s $1 Churro Donuts Just Beat McDonald’s At Their Own Game

There’s two clear trends shaping up in the world of fast food in 2019. One of those is the rapid growth of plant-based fast food items and the other is value menu donuts for breakfast.

While McDonald’s beat out Dunkin’ on value with their take on the donut giant’s Donut Sticks, Taco Bell just trumped everybody else with their own rendition: $1 Churro Donuts.

Photo courtesy of Taco Bell

Now testing in the Kansas City area, these donuts come with a unique ridged exterior and are coated in a cinnamon sugar. They’re a larger take on the half-dozen Donut Fries/Sticks that McDonald’s and Dunkin’ have to offer, but come at a cheaper price: just $1. Currently, six McDonald’s Donut Sticks costs $1.49, while five Dunkin’ Donut Fries comes in at $2.

Considering that Taco Bell is the only chain amongst this trio to have a true dollar or Buck and Under menu, it’s clear they already prioritize value. To beat McDonald’s at the value menu game like Taco Bell just did, though, is something few are able to really pull off.

The Churro Donut right now is just a test, but when Taco Bell brings that nationwide, McDonald’s, Dunkin’, and anyone else that brings donuts to the table better be ready for some fierce competition.

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Deals Fast Food

This Is Why You Can’t Find Dollar Menus Anymore

Photo: nazarovsergey//Shutterstock

Dollar menus used to be found at almost all of your favorite fast-food restaurants, but these days they’re harder to find. What gives?

When McDonald’s launched its Dollar Menu in 2003, it seemed like a good idea. People were already drawn to the fast-food giant’s Big Macs and fries, and giving customers a break on price seemed like a smart way to drum up business. Plus, the concept had worked for some of their competitors. Wendy’s launched the first version of a dollar menu in 1989, which included a junior hamburger, fries or a drink for 99 cents. You won’t believe how much these classic fast-food items used to cost way back when either.

“We had the idea of rather than selling one of our big items at 99 cents, creating a whole menu with 99-cent items,” Denny Lynch, a senior vice president of communications for Wendy’s, told QSR in 2010.

Burger King launched its own value menu in 1998 and McDonald’s followed suit five years later. All three chains tweaked the menus over the years, adding and removing items.

But the Dollar Menu hasn’t worked out so well for McDonald’s. McDonald’s was losing money on it and in 2013, the fast-food chain dropped the concept. Yet, the company struggled to bring back those value-minded consumers in the wake of killing off the original Dollar Menu, so McDonald’s created a new iteration of the dollar menu in 2017: the $1, $2, $3 value menu. McDonald’s menus have gone through many changes over the years, but here are the most underrated items to order.

That idea hasn’t resonated as well with customers, however. In retrospect, McDonald’s may have “focused too strongly” on the Dollar Menu, analysts say. “This does drive some traffic, but the message is both tired and drives people to trade down rather than to explore higher-priced options,” Neil Saunders, the managing director of GlobalData Retail, said to Business Insider.

The latest strategy to attract budget-conscious customers? McDonald’s and several other major fast-food chains are now trying a different tack: bundling. In November, McDonald’s launched a $6 Classic Meal deal, which includes an entree, drink, small fries and an apple pie. Burger King released a similar product with its new $6 King Box. Taco Bell has also gotten into the concept with $5 Cravings boxes, as has Wendy’s with its “4 for $4” bundle. Can’t get enough of these value picks from your favorite restaurants? Sink your teeth into some of these new fast-food items heading our way this year, too.

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Article by Jennifer McCaffery of Reader’s Digest, for Taste of Home. View the original article here.

Categories
Fast Food What's New

Taco Bell Is Kicking Off 2019 With Nationwide Launch Of $1 Grande Burritos

2018 isn’t even over yet, and we know what the first new Taco Bell item going into 2019 will be: $1 Grande Burritos.

Photo: Constantine Spyrou//Foodbeast

The Grande Burrito kicks off Taco Bell’s newest value lineup: The Value Cravings Menu, a combination of their dollar-priced items and $5 boxes. Dropping nationwide on December 27th, they’ll be available in two flavors: Chicken Enchilada and Three Cheese Nacho.

Both bargain burritos are loaded to the brim with ingredients. The chicken enchilada version crams in shredded chicken, red sauce, seasoned rice, reduced fat sour cream, and shredded cheese. The Three Cheese Nacho has a whole different set of ingredients, featuring seasoned beef, nacho cheese sauce, red tortilla strips, reduced fat sour cream, and a three cheese blend.

 

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The Dollar Grande Burritos were originally tested in Birmingham, Alabama a year ago. A Taco Bell representative said they did “really well,” meriting a nationwide launch of the new dollar menu items.

As for the rest of 2019, we’ll have to wait and see what crave-worthy creations the chain comes up with next.

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Fast Food News Now Trending Restaurants

Taco Bell Challenges McDonald’s With Their Own 2018 Dollar Menu Upgrade

McDonald’s recently revealed a host of items coming to their new dollar menu reboot in January 2018. However, when that value option is released, it looks like they’re going to be facing even stiffer competition from their rivals, especially when it comes to Taco Bell and their 2018 dollar menu items.

2018 dollar menu items

Photo courtesy of Taco Bell.

The taco titan is getting a head start on their 2018 value options by launching two new $1 Stackers in mid-December. Available in either breakfast (made with eggs) or lunch/dinner (made with ground beef) form, the Stackers precede a wave of twenty different 2018 Dollar Menu items that will be launching throughout next year. The current value options won’t be taken off that menu during 2018, Taco Bell says.

Cheap eats are actually big business for Taco Bell, and help them compete against big names like McDonald’s. In 2017, the Bell has already recorded 500 million value menu transactions and their other bargain option, the $5 box, has brought in an additional $1 billion in revenue, the OC Register reports.

The plethora of new bargain items will certainly add to that in the coming year. Taco Bell hasn’t shared details of the 2018 dollar menu items they will be testing just yet, but are hinting that more news is on the way very soon.

Categories
Fast Food News Now Trending Restaurants

McDonald’s To Reboot Dollar Menu, Here’s What’s Definitely On It

McDonald’s recently announced a Dollar Menu reboot that’s bringing the value option back to its consumers. While we had gleaned some details in an earnings conference call earlier this year, no exact items were specifically named, but McDonald’s revealed Monday which foods you can expect to find once their deals go into effect.

dollar menu reboot

Photo courtesy of McDonald’s.

Starting January 4, you will be able to get each of the following items at the stated prices nationwide, as reported by Reuters. (UPDATE: Items reported by BrandEating have also been added to this list, which were independently confirmed by Foodbeast with McDonald’s.)

dollar menu reboot

Photo courtesy of McDonald’s.

$1 – Any size soft drink, single cheeseburgers, McChickens, or a sausage burrito

$2 – Small McCafe beverages, Bacon McDoubles, Sausage McGriddles, or 2-piece Buttermilk Crispy Tenders (which are now confirmed to be making a comeback)

$3 – Happy Meals, triple cheeseburgers, Sausage and Egg McMuffins, and the new Classic Chicken Sandwich (Buttermilk crispy chicken, pickles, and sauce on a plain bun).

Additionally, McDonald’s plans to keep their current McPick 2 option, the current value option that followed the Dollar Menu, as part of their fast food offerings.

The golden-arched giant’s return to its cheap offerings comes amidst growing pressure to lower prices, as many of McDonald’s competitors now offer items whose prices rival that of their previous budget eats. Taco Bell, Dunkin’ Donuts, and Subway are just some of the fast food chains that now sell select offerings for under three bucks.

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Fast Food Hit-Or-Miss Tastemade/Snapchat

The Best $1 And Under Fast Food Items To Satisfy Your Cravings

For years the fast-food industry has centered itself around the value of the American dollar. Now, it seems that every eatery under the sun boasts an affordable chicken sandwich, a value cheeseburger, and a small side of french fries — but let’s be honest, it doesn’t get any better than your total coming out to $1.  

Regardless of how much you’re willing to spend, you can always cure your hunger without spending a fortune. Lucky for us fast-food lovers, there’s a handful of $1 menu items that will remain superior to the regular menu, no matter what their price tag.

Jack In The Box Two Tacos // $0.99

Jack in The Box tacos have existed since the early days of the famed fast-food eatery. In fact, earlier this year, The Wall Street Journal reported that more than 554 million Jack In The Box tacos are sold annually, so it’s only obvious to put this irresistible pair of tacos at the top of this list.   

White Castle Original Slider // $0.71

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Think about it, there was an entire movie series dedicated to two stoner friends, overcoming fear, anxiety, and finding love — all because of White Castle’s Original Cheeseburger slider. Plus, these bite-size burgers are perfect for eating on the go. While the price can range between 0.70 and 0.75 cents depending on location, we’d consider spending less than a buck on lunch a steal.

Del Taco Half-Pound Bean & Cheese Burrito // $1.00

While Del Taco remains a West Coast staple, if you ever find yourself near a location, do yourself a favor and slide through the drive-thru. Del Taco’s original tacos are always a perfect way to satisfy any late-night craving. But, if you’re looking to get more bang for your buck, go for the half-pound bean and cheese burrito.  

McDonald’s Apple Pie // $0.99

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While McDonald’s may be known for its Big Mac and chicken nuggets, their apple pie is a classic. Dessert for only $1 basically means dessert all the time.

Taco Bell Cheesy Roll-Up or Spicy Potato Soft Taco // $1.00

#Truth be told. I’ve been waiting for this night for a few weeks. #spicypotatotaco #tacobell #donthate

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Now that you can get married at Taco Bell, just have your guests order from the dollar menu during the reception. JK, the wedding package comes fully catered. It’s for the better because it might be hard to choose between the Cheesy Roll-Up or taco. Both, perhaps?

Wendy’s Frosty (Small)  // $0.99

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The Frosty has been a staple on the Wendy’s menu for years. While there may be a debate on what flavor — chocolate or vanilla bean — is superior, everyone seems to agree on the fact that it’s the best $0.99 milkshake ever created.

Burger King Hamburger & Cheeseburger // $0.99

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Burger King has always been home to the charbroiled burger patty, and best of all, it comes topped with melted American cheese, crinkle cut pickles, yellow mustard, and ketchup on a toasted sesame seed bun. Winning.

Categories
Hit-Or-Miss

McDonald’s Replacing $1 Menu With $2 Menu. Dude, Why?

McDonald’s will be scrapping their “Dollar Menu & More” in order to replace it with their new “McPick 2” menu, which will still sell $1 items, only you will now be required to buy menu items in pairs of two instead of one-by-one. Obnoxious, right? I know, that’s what I said.

The items that will initially be available on the menu will be the new mozzarella sticks (which are currently only available in select locations), the McDouble, the McChicken and small fries.

While the promotion will technically be from January 4th to February 8th of 2016, McDonald’s intends to allow local markets to decide whether or not they want to extend the promotion based on that location’s success.

The idea of being forced to purchase a minimum of two things kind of pisses me off. What if three is the perfect number of items for me? Or five? As a consumer, I think cornering your patrons is a risky play, however VP of Customer Experience, Erik Hess, believes that this is the step to take in the right direction, putting “another brick in the wall of our turnaround” (in regards to the recent year-long slump in sales).

Personally, I’d be happy to pay Mr. Hess $2 just to use a less nonsensical simile next time.

Image Source: Ponder Monster, Geos News