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Tullamore D.E.W. Whiskey Gives You Access To Your Ancestry Through Limited-Edition DNA Kit

Alcohol may be the reason that some of us are here, but now one whiskey brand is helping consumers figure out where they’re from — literally.

To celebrate the launch of “The Beauty of Blend” campaign, Irish blended whiskey Tullamore D.E.W. has partnered with MyHeritage DNA to create a limited-edition branded DNA kit which will allow people to “uncover their own unique blend” or learn about their own ancestry. The kits will be given away through a gifting program and the Tullamore D.E.W. social channels in the coming months.

“We are built on blend. It runs through every bottle of our original triple blend Irish whiskey,” says Caspar MacRae, Tullamore D.E.W.’s Global Brand Director, via a statement. “There are numerous examples in the worlds of food, music and beyond where something beautiful has been created because of the blending of different cultures or ideas, and we think that is worth celebrating. The Beauty of Blend celebrates our belief in the spirit of blend – from the original triple blend in our Irish whiskey to the blending of cultures, rooted in our historic association with Irish emigrants around the world.”

This partnership is part of Tullamore D.E.W.’s new global advertising campaign, “Beauty of Blend” which celebrates the unique spirit of the blend – whether it be the triple blend of pot still, malt and grain whiskies in Tullamore D.E.W. or the blending of cultures and ideas throughout history. Reviewing trends of DNA testing from around the world, Tullamore D.E.W. worked with MyHeritage DNA to uncover that 99.7% of people have a blend of multiple ethnicities, meaning that only 0.3% of individuals sampled are of only one ethnic background.

The “Beauty of Blend” campaign launches with two new films. “No Irish Need Apply” is a film showcasing the history of Irish immigration in the USA, while “Danny Boy” celebrates cultural diversity in a way that is authentically Irish.

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News

Here’s How This Plant Might Help Scientists Grow Food On Mars

Space-Plant-Growth

Pretty soon, we’re going to have to leave this planet behind. While we quickly work to make Mars habitable, scientists are currently studying a plant they believe will help us learn to to grow food on the harsh planet.

The Wall Street Journal reports that scientists have found and isolated the DNA sequence of the Nicotiana benthamiana, an ancient tobacco plant from Australia. The plant has a genetic trait that helps it survive in harsh environments. Figuring out how to shut down its immune system, scientists are now able to let the plant focus on self-seeding and growing quickly.

Much like Australia, space doesn’t have any pathogens for plants to worry about getting sick from. The WSJ says that because they’re no longer focused on fighting disease, the plants will focus all their energy into growing fast and surviving the harsh environments.

Thanks to this discovery, we might soon be able to grow food on Mars.

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Hit-Or-Miss

Some Hot Dogs Could Contain Human DNA

Hot Dog Stk

Most everyone knows that the way hot dogs are made is gross, but most people don’t know what’s in them. For good reason: we don’t want to. The last thing I want to hear is that the hot dog I’m eating was made from an actual dog.

That being said, there are times when we definitely need to know what’s in them. Clear Food, a relatively young company dedicated to showing people what exactly is in their food, recently released a report on hot dogs revealing that 2% of the 345 hot dogs tested contained human DNA in them, which isn’t a big deal…

…FOR HANNIBAL FREAKING LECTER.

While the odds of you eating one of those hot dogs is 1 in 50, somebody somewhere will eventually be that 1, and it could very well be you.

Sure the FDA may allow for these things to pass due to their small numbers, but Clear Food’s mission is to place all of the facts in front of you and allow you to decide for yourself if the food in question satisfies your own personal standards or not.

If potentially eating another person doesn’t bother you, then feel free to go grab a hot dog and eat your heart out.  Or, rather, someone else’s heart. If you’re unlucky.

Image Source: The Benfer Wiki