When Amazon acquired Whole Foods Market, we all waited to see what that would mean for the grocery industry. Since the August merger, we’ve seen some scattered grocery discounts at the popular market, along with some unfortunate layoffs. We also saw Amazon launch a cashier-less convenience store, and there’s even a Amazon Prime grocery delivery option being tested in certain cities.
Now it looks like Amazon Prime members could soon enjoy additional discounts for shopping at Whole Foods. According to CNBC, a few Whole Foods stores in Austin, Texas put out signs showing 10 percent discounts being offered to Prime members.
— Jay Yarow (@jyarow) March 29, 2018
The stores might have done so prematurely, though, as the banners were posted March 28, then removed the next day. A Whole Foods spokesperson even stated that they are not testing anything, like if nobody saw these signs all over its stores.
The banner claimed that there were hundreds of discount for Prime members, and to look out for items with “yellow signs” as they would indicate an additional 10 percent discount.
Some sort of Prime discount seems inevitable, as that was one of the initial plans mentioned when the Amazon purchased the grocery chain.
We’ll have to wait and see if Whole Foods does follow through on these discounts, and if they do, Prime members should definitely be excited about their future shopping experiences.