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Diet Coke’s Major Rebrand Is A Feeble Attempt To Challenge LaCroix

A major Diet Coke rebrand is underway. Coca-Cola has forgone the traditional can appearance for a more sleek design with simple branding and vibrant colors to match up with their new exotic and botanical flavors. Sound familiar? That’s because that description also matches the imagery of one of their fast-growing rivals: LaCroix.

diet coke rebrandPhoto courtesy of the Coca-Cola Company

With a promise that their quality (and formula) is not changing, Diet Coke is introducing four new flavors into the fold: “Feisty Cherry,” “Blood Orange,” “Ginger Lime,” and “Twisted Mango.” These are clearly flavors along the same lines as those of LaCroix, who dominates the sparkling water shelves with tropical and effervescent flavors like Pamplemousse (grapefruit) and Tangerine.

It’s obvious that this new Diet Coke rebrand is an attempt to challenge LaCroix in the zero-calorie, flavored beverage arena. However, there’s a glaring weakness in this strategy that the Diet Coke team somehow missed: people don’t just like LaCroix because it’s zero calories alone.

Sure, the fact that we’re not getting calories for sugar makes this new lineup a nice alternative to Cherry Coke or some of Coca-Cola’s other saccharine drinks. It probably also helps the soda giant avoid more losses to the increasingly popular soda taxes happening around the world.  However, the new Diet Coke still has sweeteners inside of it, like aspartame and acesulfame-K, that are going to be a turnoff to people.

Conversely, the reason the sparkling water industry has thrived is because typically, you’re not gonna find sugar OR its alternatives inside of a bottle of bubbly Hint or a can of LaCroix. Consumers are turned off to the real stuff for obvious reasons, but the zero and low-cal sugar substitutes are also a negative because of just how much sweetness they exude. The sweeteners in Diet Coke, for example, are about 200 times more potent than Dixie Crystal, according to the FDA. Some claim that that makes some of the diet sodas we drink even more addictive and gets us even more hooked on sugar.

Thus, everybody’s hopping off of the diet soda bandwagon and moving to LaCroix and its fellow allies in the sparkling water surge. Diet Coke’s attempt to make up for those lost sales is a justified one, but because it can’t fully ditch the sweetness, may not have the desired rebound the company hopes to see.

Of course, people aren’t going to stop drinking Diet Coke altogether because of the new rebrand. I likely won’t stop imbibing on the typical 3-4 cans it takes me to get through writing a piece. But if Coca-Cola really wants to make a dent in sparkling water’s market share, they could be putting the advertising and marketing energy in brands they own that can really challenge LaCroix.

Revamped cans of Dasani Sparkling, perhaps?

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Features

Here’s Why Diet Coke Takes The Longest To Pour On An Airplane

If your buns have ever touched the seat of an airplane, chances are you’ve received a beverage from the drink cart that makes its way down the aisle, making sure your thirst is quenched during your flight.

While you make your choice between the usual water, soda, tomato juice, or ginger ale, it seems that Diet Coke, specifically, takes the longest to pour and get to your impatient hands.

An attendant from the These Gold Wings flight blog, said that the carbonation, combined with altitude makes Diet Coke a bit of a hassle to pour, as the bubbles take forever to go down and get a proper pour on the first try.

The blogger stated that she has to get started on other passengers’ drinks as she waits for the bubbles to go down on the Diet Coke.

There was a study conducted by the Illinois State University that concluded Diet Coke was more fizzy than regular Coke, according to Reference.com.

Just out of curiosity, we did a pour test on both sodas in the Foodbeast office. While we were able to fill up a glass with Coke on one try, for the Diet Coke, we had to wait on the bubbles to go down a bit before being able to completely pour the whole can, with a difference of around three to four seconds having to pass before we could resume pouring the Diet Coke into the glass again.

The blogging flight attendant did provide a video for a method she uses to try and cut the time, but it seems a bit unsanitary as it requires the surface of the can touching the poured drink.

At least now you know, if you’re on a plane and ask for a Diet Coke, you’re probably going to be the last one in your row to get your drink.

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Hit-Or-Miss

Drinking 2 Liters Of Soda And Not Burping Looks INCREDIBLY Painful

We’ve seen world record holding professional eater Furious Pete dominate food challenges in the past. Other times he has failed miserably, but that doesn’t stop him from trying the impossible.

This week, Pete brought along The Crazy Russian Hacker to attempt the 2 liter soda no burp challenge. This challenge already seems sketchy. Burping is a huge pressure release and it seems physically painful trying to hold off a burp. Watch as these two try to hold back their stomaches from exploding.

Professional eater, Matt Stonie, actually beat the challenge on his second attempt. Even then, in 2014, Stonie complained about how much the challenged sucked.

“Oh man, I never fought back a burp before!” – The Crazy Russian Hacker

Clearly this challenge isn’t for the weak of heart. Although, it’s questionable why anyone would want to try this anyway.

Burping is so satisfying.

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I’m on a Diet

bacon-burger-with-cheese-and-a-diet-coke-please

PicThx: Dump a Day

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So, a guy with a suit made of Mentos jumps into a tank of Diet Coke…

mentos-jump

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Hit-Or-Miss

New Coca-Cola Life is Perfect for Diet Drinkers Concerned About Aspartame

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The next time you walk through the soda aisle don’t be surprised if you have to do a double take at these green labeled Coca-Cola bottles. It’s being reported that as early as next year Coca-Cola Life may hit U.S. shelves. The new Coca-Cola product is sweetened with sugar and zero calorie stevia, an all natural sweetener. Though the beverage isn’t being marketed as a new addition to the Diet Coke line, Coca-Cola Life does indeed have a significant lower amount of calories than it’s red can counterpart. At 100 calories for a 20-ounce bottle versus 240 calories for original Coca-Cola, Coca-Cola Life is a smarter choice for the calorie conscious.

The creation of this new product could also come on the heels of aspartame being questioned more and more by diet soda drinkers and their growing concerns in consuming the questionable chemical. Or perhaps Coca-Cola is trying to ease Mexicoke lovers woes after the whole “cane sugar is too expensive so we’re switching to corn syrup” debacle. Either way, with obesity rates still on the rise Coca-Cola Life will be a lighter option for original Coke enthusiasts who don’t want to sacrifice the taste of their beloved beverage for the sake of calories.

H/T + PicThx Food Republic

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Hit-Or-Miss

Coca-Cola Now Recommended to Help Cure Stomach Blockages

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It seems so obvious now, kinda makes you wonder why the study wasn’t published by a bunch of kindergarteners twenty years ago: The medical condition gastric phytobezoar (stomach blockages) can be alleviated with an ingredient that appears in Coke. The fizz in the soda helps break down blockages, which can apparently be caused by certain types of fruit, like persimmons.

Researchers cited 46 separate studies conducted worldwide over the last ten years, in which half the patients had their blockages completely dissolved by the administration of Coke, while another 19 did not require fully invasive surgery, landing the soda with a 91.3 percent success rating.

Phytobezoar is a gastric blockage which can lead to bowel obstruction if not removed or dissolved. There are apparently a number of different ways to treat said condition, but Coke is probably the safest, cheapest and tastiest. And for anyone suffering from a stomach blockage while counting calories, researchers say that both Diet Coke and Coke Zero serve the same purpose, thanks to a pH of 2.6 (pretty dang acidic), making all three products work like fizzy gastric acid.

So, basically, I’m not a doctor, but next time your stomach hurts (or you have a headache, or you stub your toe, or you’re stuck in traffic), try Coke first.

Disclaimer: I’m just kidding. Please don’t sue me.

H/T Telegraph + PicThx CBSNews

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Hit-Or-Miss

Visualizing the Disparity of Caffeine, Calories & Sugar in our Favorite Caffeinated Drinks

I don’t like to speak for the rest of the world, but I’m a naive digital food journalist so I will — once I realized my metabolism was beginning to work against me, I began to choose my caffeinated drinks based on the biggest energy-boost-to-lowest-calorie-ratio possible.

Thanks to this new visualization put together by the folks at Rasmussen College and data from the Mayo Clinic and the Journal of the American Dietic Association, we get a pretty interesting view of some key energy drinks on the market and the amount of calories, sugar and caffeine in each. In addition, we see that the average American consumes 200 milligrams of caffeine daily, which, apparently shouldn’t have too adverse an effect on your well being.

According to the graphic, black coffee still acts as one of the best caffeine-to-calorie ratio drinks, offering up 180mg of the white crystalline xanthine alkaloid (yeah, I looked that up to sound smart) to measly 5 calories per serving. 5-Hour Energy seems to come in a close second, offering up 138mg of caffeine per serving with a total of four calories.

Here’s how the rest breaks down:

Infographic by Rasmussen College