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Art Culture Features Film/Television Video

This Whole Recipe Video Is Only Six Seconds Long

Recipe videos. You’ve seen one, you’ve seen them all. Right? The overhead cam, the shots of the hands doing what they need to do — it’s all elementary at this point. Well, food artist and director David Ma is out to flip that whole concept on its head, all in a matter of six seconds.

Introducing, “The Six-Second Recipe Video,” a re-imagination of the typical recipe video through slick presentation, state-of-the-art technology, and simply playing with your food.

“As a director in food, it’s not just my job to make people hungry. I want to make people feel differently about the everyday things we do and to look at these objects from a new perspective,” said Ma. Re-tooling perspective here was successful, as a recipe video’s typically functional and formulaic nature took a backseat to presentation, fun, and creativity. Here, the mundane becomes dynamic — washing bok choy becomes poetry in motion, stir-frying veggies in a wok becomes ballet, and slicing ingredients looks more fitting in a Kill Bill sequel. But to do this all in six seconds? That’s where the tech comes into play.

Ma described the process of filming it all in one take, “We worked with the team at Camera Control, a motion control studio that provided the specialized arm you see swinging our camera down the studio. While the video itself only took six seconds to film, when we slowed the footage down in post to 1000 FPS, what we saw was a beautiful one take, with seamless camera movements leading us from one step to the next.”

Can this be the future of recipe videos? Might not be a bad evolution, really. Especially since technology and ingenuity and vision can harmonize this beautifully to humanize the end result.

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Film/Television Humor Recipes Video

If Movie Directors Made Recipe Videos, This Is What They Would Look Like

Every famous movie director in Hollywood has a distinct stylistic approach to how they present their movies. It’s gotten to the point where you can tell who directed a film based on their differing artistic touches, such as JJ Abrams’ constant use of bright lens flares in Star Trek and Martin Scorsese’s flawless execution of the tracking shot, where one camera follows a character through multiple settings in a continuous segment. While these masters of the movie set tend to work on big screen productions and probably wouldn’t pull away to make a short food video concept, one food artist has taken the styles of several well-known directors and turned them into awesome recipe videos.

That food artist is David Ma, the same genius mind who was behind the concept and videography for Foodbeast’s Jeff’s Table video series. He’s taken his knowledge of different filmmakers’ approaches and signature nuances and directed them into fun little recipe shorts based on these different directorial styles.

Michael Bay, for example, is notorious for his overuse of explosions and deep, dramatic music, all of which get perfectly transformed in the form of a waffle recipe.

Ma has also turned Alfonso Cuaron’s Gravity into a literal work of pancake art.

The Grand Budapest Hotel from film maestro Wes Anderson was reimagined as a s’mores recipe,

And even Quentin Tarantino got in on the action with this fun Kill Bill homage to spaghetti and meatballs.

If you’re a movie buff, David Ma’s entire video series is sure to leave you laughing at the similarities but also loving the amazing works composed here. If you’re not, the videos will still definitely make you hungry.