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Dannon Drops Cam Newton As Spokesperson Following Sexist Interview Response

When you’re a star athlete in any professional sport, you really have to be careful with what you say. It could get you into some trouble otherwise. As Dannon drops Cam Newton over some controversial comments he gave at a press conference, that lesson rings loud and clear.

Newton’s much criticized remarks to a female reporter, regarded by many as sexist, have cost him a sponsorship with food giant Dannon. Newton has worked with Dannon on several ads relating to their yogurt brand, Oikos, but that alliance is now at an end because of what he said.

Newton has been receiving backlash over the past day for comments made to journalist Jourdan Rodrigue after she asked him a question about passing routes.

“It’s funny to hear a female talk about routes, like… it’s funny.”

Dannon’s statement in response to what Newton said claims that they were “shocked and disheartened” at his behavior, which they viewed as “sexist and disparaging to all women.” As a result, Dannon has dropped him from their advertising. Newton will no longer appear on Oikos ads, but he will still be paid for the duration of his deal, USA Today reports.

UPDATE: After this story went to press, Cam Newton has since apologized for his remarks.


Starbucks Poised to Make Overpriced, Overbranded, Over-Instagrammed Greek Yogurt a Reality


Is it safe to call Starbucks the “Facebook” of coffee shops yet?

As in, we’re all over it, we all complain about being over it, yet we keep coming back. This time, because the loosely-interpreted “coffee” giant has just decided to make its own line of Greek yogurt and for some reason, we’re just going to let it. Because we’re suckers. Caffeine and pretty branding-addicted suckers.

The result of a partnership with Danone, the makers of Dannon, Starbucks’ new yogurt will officially be called “Evolution Fresh, inspired by Dannon,” and will be available in Starbucks stores by 2014 and major grocery stores by 2015.

USA Today reports: “Starbucks’ foray into yogurt is part of a strategic plan devised several years ago by Starbucks CEO Howard Schultz to [take over the world] evolve the nation’s leading coffee chain into a better-for-you brand. Schultz wants Starbucks products to be as frequently purchased at a grocery store as a Starbucks store.”

Let’s just hope by then, Instagram will have gone the way of Myspace and formspring, ‘cause ain’t no one got time for pre-teens taking selfies in the dairy aisle.

H/T USA Today


There Will Be a Yogurt Commercial Starring John Stamos During Super Bowl XLVI

Dannon Yogurt company just announced that this year’s Super Bowl will be home to the first-ever yogurt commercial to air during the big game. That’s not the best news (yeah yeah, yogurt commercials get us off too). Dannon has come together with actor John Stamos to promote their Oikos Greek Yogurt brand, and will air during the third quarter of Super Bowl XLVI and will also be pushed through the Oikos Facebook and YouTube pages.

This isn’t the first time Uncle Jesse…err..John Stamos has appeared in a Dannon Oikos’ TV commercial, and if this one goes over well, we’re hoping it won’t be his last.


John Stamos Stars in Oikos Greek Yogurt TV Commercial

Greek Yogurt brand Oikos has recently enlisted actor John Stamos (shout out to Uncle Jesse!) to appear seductively in their new spots for their Dannon Oikos Blueberry products. As much as Stamos keeps busy with his post-Full House career, it’s hard to shake the image of him kickin’ it with Danny Tanner and flinging a young Mary Kate Olsen across a room in her diapers. Or was it Ashley Olsen? Oh well, it was the 90s.

Here’s the new Oikos spot: