July is probably your favorite month of the year and you don’t even realize it. Why you may ask? Well because it’s “National Ice Cream Month”! Duh!
What would National Ice Cream Month be without new and crazy flavor combos? And few ice cream brands are more known for such flavor combos than Dairy Queen. This month Dairy Queen is teaming up with Sour Patch Kids to bring you the NEW SOUR PATCH KIDS Blizzard Treat. The SOUR PATCH KIDS Blizzard Treat blends together the tangy chewiness of Sour Patch Kids Bitz and the sweetness of Sour Patch Kids Redbury Flavor in ice cream harmony. Perfect for the summer sweet tooth.
And if the NEW SOUR PATCH KIDS Blizzard Treat wasn’t enough, DQ created an interactive, mobile-first game called ‘DQ Spoon-A-Pult.’ In the game, players use a red spoon to catapult tiny SOUR PATCH KIDS into pools of Blizzard treats. Poor kids. With a gameplay style similar to Whac-A-Mole, if you’ve ever been in a real food fight, then ‘DQ Spoon-A-Pult’ is right up your alley. The game is available through @DairyQueen Facebook, Instagram and Twitter, or on mobile devices by visiting dqspoonapult.com/.
The NEW SOUR PATCH KIDS Blizzard Treat will be available at participating DQ locations nationwide through the month of July.