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Hit-Or-Miss

Trader Joe’s Ex-President Launches Grocery Store That Sells Healthy Food At Fast-Food Prices

It looks like your common boutique supermarket, and with its aisles brimming with fresh produce and friendly staff assisting customers, it has nearly everything you would find in your typical suburban food store.

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But under the Whole Foods facade of carrot crates and egg carton stacks, something special is going on inside new store Daily Table that is hard to miss — the supermarket’s prices are so low that it seems like they are competing with fast food.

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Well, actually yes. Trader Joe’s president and now Daily Table founder Doug Rauch says that it actually is the point.

“Our job at Daily Table is to provide healthy meals that are no more expensive than what people are already buying,” said Rauch in an interview with the Boston Globe.

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“We’re trying to reach a segment of the population that is hard to reach. It’s the working poor who are out buying food, but who can’t afford the food they should be eating.”

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Following Rauch’s studies at Harvard University’s Advanced Leadership Initiative in 2012, he crafted a model that is a nonprofit but somehow runs like a business that is able to sustain itself.

With pricing that includes $1.19 for a dozen eggs, $1.99 for a block of cheddar cheese and 55 cents for a can of tuna, the store clearly isn’t built on generating huge profits. Their cheap prices are made possible by sourcing surplus foods or goods classified as nearing their expiration from farmers, supermarkets, manufacturers, and food distributors.

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This model actually solves not only most people’s lack of access to affordable, healthy food but also the significant amount of unsold food disposed of every day.

Daily Table’s mission is clear on the company’s website: “Our healthy meal options will be priced to compete with the fast-food alternatives in the neighborhood.”

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“We’ll be doing all of this by recovering food from supermarkets, growers and food distributors that would otherwise have been wasted. Hunger & wasted food are two problems that can have one solution.”

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Right now, there is only one store in Boston. But with the way the community in Dorchester is responding, expect more stores to pop up soon. Rauch is eyeing more stores in the Boston area and in cities such as Detroit, Los Angeles, New York and San Francisco.

Written by NextShark

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News

The Former Head Of Trader Joe’s Just Started His Own Nonprofit, Super-Cheap Supermarket

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The Daily Table, a nonprofit grocery store that just opened in Massachusetts, is making headlines. Time reports that the incredibly affordable market located in Dorchester was created by Trader Joe’s former president Doug Rauch.

In a recent interview with the Boston Globe, Rauch’s goal is to provide people with healthy meals, specifically the working poor, who are unable to afford the healthier foods they should be consuming. Not only is Rauch trying to sell cheap groceries. but also affordable ready-to-cook meals to make things easier for busy families.

Because most of the items are nearing the end of their “sell-by” dates, the Daily Table is able to offer such low prices. Groceries range from 29-39 cents for frozen vegetables, cereal boxes for 70 cents and canned fish for 55 cents. Ready-to-eat entrees are as low as $1.79 with side dishes from 50 cents to $1, reports Supermarket News.

While the Daily Table is still new to Massachusetts, Rauch hopes to expand further into the Boston area. He also hopes to build new stores in New York, Los Angeles, Detroit and San Francisco.

 

Categories
Hit-Or-Miss

Trader Joe’s Ex-President to Open a Grocery That Sells Expired Food

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We’ve all had to empty out our fridges at some point, chucking those jars of mayo and pickles that are a day or two past the date printed on the lid. Looks like there’s a little more life to them than you think.

Former Trader Joe’s President Doug Rauch believes that one of our country’s biggest wastes is all the food thrown away because it’s mistakenly believed to be expired. Each year, the United States discards about $165 billion in U.S.-produced food. The reason behind it is that consumers mistakenly believe the “sell-by” label as a declaration of expiration.

Raunch wants to try to educate consumers as well as reduce produce waste by opening a store that not only carries food other chains won’t carry but also teaches people that those dates on your groceries are more or less just a myth. In May, The Daily Table, part grocery store and part cafe, will open in Dorchester, Mass. The store will carry inexpensive healthy foods and catering. The Daily Table, Raunch specified, is not a food bank or soup kitchen. Rather, it’s a retail store marketed towards the working poor, providing them with more options towards healthy eating.

H/T Salon