Fast Food

A Guy Just Broke McDonald’s Build-Your-Own-Burger Station With This $900 Beast


One of McDonald’s latest innovations has been the “Create Your Taste” stations. The kiosks allow customers to build their own customizable burgers using “fresher” ingredients. While still new to the fast food chain, the new feature has yielded for some interesting stories.

Tech entrepreneur Moshe Tamssot, decided to have some fun with McDonald’s “Create Your Taste” option. Instead of building a relatively basic burger, the ambitious guy decides to max everything he could out. This includes 10 pieces of bacon, 30 slices of cheese, 10 guacamole servings, two patties, tomatoes, lettuce and all kinds of sauces.

What resulted was a beast weighing 3.8 pounds he appropriately christened the “Big Max.” The burger was so massive, it was served on two separate trays.

The total came out to a staggering $890.80. Although, thanks to a bug in the pricing system, resulted in Tamssot only paying $24.89.

Check out the video below as Tamssot creates his Big Max. The addition of the large Diet Coke is the cherry on top.


Applebee’s Creates Un-Sloppy Burger by Cooking Toppings Into the Patty


Aside from a plain, dry hamburger, every solid burger has toppings slop falling out of it at some point. Applebee’s found a way to remedy this dilemma by creating a line of “All-In” Burgers that fuse your toppings directly into the meat. Wait, so meatloaf?

The All-In Burgers feature toppings cooked inside the burger patty. The four burgers are Mushroom Swiss (mushrooms, mayo, Swiss), American Standard (bacon, special sauce, pickles), Triple Bacon (bacon, more bacon, bbq ranch) and Sweet Asian Pineapple (pineapple, chili sauce, cheese). Everything is chopped up and mixed into your burger patty for bite-down convenience.

Each order of an All-In Burger comes with fries at an approximate price range of $10. The burgers will be available at all participating Applebee’s locations.

H/T Brand Eating

Fast Food

Wendy’s Now Testing Build-Your-Own Sandwich Program


Wendy’s has always been a touch bougier than fellow burger-shillers McDonald’s or Burger King — what with its fancy pretzel buns and sea salted french fries — but now it seems the red-haired farm girl wants to go full fast casual, with a build-your-own sandwich test program out in Columbus, Ohio.

Like similar customizable platforms Smashburger or Five Guys, Wendy’s customers get their druthers from within five different categories: Proteins, Buns, Cheeses, Sauces, and Toppings. That is, single, double, or triple hamburger patties or homestyle or spicy breaded chicken patties; regular, pretzel, or no (“protein-style”) buns; Asiago, American, Cheddar cheese slices, blue cheese crumbles, or cheddar cheese sauce; mayonnaise, ketchup, mustard, honey mustard, bbq sauce, asiago ranch, or garlic aioli; and, finally, pickles, red onions, tomato, lettuce, spring mix, jalapeños, sautéed onions, and/or bacon. Most ingredients are included in the base BYO price, though some are available for a small upcharge.

Last year McDonald’s tested a similar concept in Laguna Beach, Calif. Wendy’s build-your-own sandwich program is currently only on trial at two locations in Columbus near Wendy’s HQ, though Brand Eating notes that any Wendy’s burger is customizable if you ask for it. Pretty sweet, but when can I order bacon in my Frosty?

H/T QSR MagazinePicthx Wendy’s


Denny’s Brings Back #BuildYourOwnPancakes For the Rest of August, Mostly


The problem with custom-built menus is that most people aren’t chefs and therefore have no idea what tastes good together. “So you’re telling me I can have the bleu cheese, dried cranberries, fresh jalapenos, au jus, peanut sauce, horseradish mayo AND the garlic aioli on a deep-fried English muffin burger and truffle fries? Well don’t mind if I do!”

But at least you can’t mess up pancakes, right?

For a limited time (the next four weeks starting today), Denny’s is bringing back its popular “#BYOPancakes” menu, which allows guests to choose between “more than 300 possible” batter, mix-in and topping combinations to create their very own “only-slightly-less-unique-than-the-next-guy’s” short stack or tall stack masterpiece.

Two pancakes or three; two eggs, two bacon strips or two sausage links; hash browns, red-skinned potatoes or grits; pecans or bacon; strawberries or peanut butter; whipped cream or chocolate chips – whatever carb-heavy ensemble you decide to roll with today, just know that the BYOP menu is available all day every day with prices starting at just $3.99. And that whatever you make, it probably won’t taste as good as the chef-invented versions. But at least you can still call it yours.


H/T + PicThx Denny’s


Tony Stark-Level Lifehack: Now You Can Have Your Own Personal Brand of Whiskey


If you’re one of the 5% of people living in the developed world who hasn’t seen any of the Iron Man movies, just know that Tony Stark is the king of personal branding (second only, perhaps, to Joel Schumacher’s Batman, for who could forget those lovely Bat-Nipples?). And if Tony knew he could create, brand and sell his own personal “Iron Man” whiskey, you know he’d be all over that. Heck, he’d probably say it was his idea.

Unfortunately, most of us don’t have mountains of disposable income and personal hi-tech “bodyguards” to play with, so we just have to settle for that personal whiskey thing to make our billionaire playboy dreams come true. Luckily, we do have the Mississippi River Distilling Company to make things a little easier.

They call it their “My Whiskey” Custom Whiskey Program. For just $6,000, the distillery will partner with a licensed retailer to bring you your own 30 gallon barrel. Just pick the grain bill, the yeast, the barrel, the age, the proof and the name and wait for delivery in the mail. Once completed, your 80 proof stock will be able to produce about 160 bottles of finished whiskey, which, if you decide to sell them, will end up working out to about $38 per bottle.

But that’s not including all the celebrity sponsorship you’re gonna get. Ooh, and the advertising money from Facebook. Or the movie product placement! Honey, by the time you’re done, these bad boys will be going for $1000, easy.

Malibu beach house, here I come.

H/T + PicThx Cool Material


The Counter [ADVENTURE]

If you’re a fan of uber-customization when it comes to your burgers and you haven’t been to The Counter in Los Angeles, California, then you’re missing out. Lucky for you, a few of us took to the streets of L.A., built up and appetite, then hit the Wilshire Ave and Fairfax location to build up some of our longtime burger dreams.

The Counter has many permutations on possible combinations (calculus son!) of customizable burger choices. From the ability to choose how big your patty is, to all of their fixings including Fried Eggs, Horseradish Cheddar, Spicy Sour Cream and of course, Bacon!  Here’s a look at what we built: