Campbell Soup is getting into the K-Cup game and rolling out single-serve soup pods that can be made with Green Mountain’s Keurig machines. This new “fresh-brewed soup” (ahem) includes a K-Cup of seasoned chicken broth and a separate packet of noodle and vegetable mix.
With big-name companies like Starbucks and Dunkin’ Donuts scrambling to cash in on the Keurig trend with their own coffee pods, it was only a matter of time before they made this profitable. Sorry, Cup Noodles, Campbell beat you to it.
According to the LA Times, 46 percent of dollars going toward the purchase of coffee or espresso makers went to single-serve machines. Campbell and Green Mountain expect to launch three varieties of the K-Cup soup, including Homestyle Chicken Broth & Noodle, in 2014.
Next up: French-pressed chicken soup? How about steeped clam chowder? Before you groan, just know we called it first.