FROSTED FEELS: Crumbs Cupcake Chain Goes Out of Business


A spokeswoman for the Crumbs Bake Shop announced Monday that the chain is going out of business. Wall Street Journal reports that the company officially ceased operations this week as they evaluate their remaining options. This came as a shock to many employees who had no warning of what would happen until the day of. It was also declared that they would not be paid after Monday, the day of the announcement.

Crumbs was founded in 2003 by Jason and Mia Bauer, a husband and wife partnership. The company met success for the most part of a decade and the cupcake craze grew. Three years ago Crumbs went public after being purchased by a shell company. The company has lost money since, however, thanks in part to the decline of the cupcake fad. Crumbs closed nine stores at the end of 2013 due to under-performance, as well as six stores in early 2014.

On July 1, NASDAQ suspended Crumbs’ shares due to the company not meeting the minimum requirements of $2.5 million in shareholder equity or keeping up with benchmarks for its market cap or annual net profit, according to WSJ. The company’s stock had been worth, at one point, $13 a share but fell below 30 cents last month.

I guess croissant donuts are partially to blame.

H/T Wall Street Journal



Crumbs Bakeshop Opens Gluten-Free Specialty Shop


Crumbs Bake Shop, the nation’s largest specialty cupcake shop, is jumping on the gluten-free band wagon in a big way. Going beyond simply adding a few gluten-free flavors to appease customers with the dietary restriction, the bakery is opening an entire location specializing in the gluten-free treats.

This new shop will be called Crumbs Gluten Free and will feature all the same cupcakes, cookies and pastries the bakery is known for as well as new items such as quiches, pies, breads and more, all 100% gluten-free. 


Returning to their humble NYC beginnings, this specialty shop is set to open Thursday, October 3rd in Greenwich Village located on 37 E. 8th St., between University and Broadway.


Crumb’s PB&J Cupcake is Smothered in Peanut Butter Cream Cheese Frosting


Because grilled cheese sandwiches and pancakes get their own national “day,” so does the classic peanut butter and jelly sammich. So, to celebrate this glorious ocassion, Crumbs Bake Shop whipped up a treat fit for the grade-school sweet tooth in you. Their PB&J Cupcake is stuffed with strawberry preserves and topped off with peanut butter cream cheese frosting embedded with toasted peanut bits.

This counts as lunch, right?


Your Oreo and the Titanic are Both 101 Years Old Today, Celebrate With This Cupcake


The Oreo cookie turns 101 years old today, and Crumbs Bake Shop is recognizing this for the monumental occasion it is by offering a cookies n’ cream cupcake, which features vanilla cream cheese and an entire Oreo on top. You know who would really enjoy a cupcake like that? Rose from the Titanic. Don’t see the connection? Just wait.

Oreos came out in 1912 — the same year that the RMS Titanic slammed face first into an iceberg. And remember Old Rose from the movie Titanic? Yeah, her character was 101 years old when she dropped the world’s ugliest trophy necklace into the ocean.


That’s right. Your cookie is the same age as Rose from the Titanic. Also the same age as this guy.

We’re pretty sure that Old Rose’s post-death fantasy of reuniting with the entire Titanic cast in the afterlife would’ve been vastly improved by one of Crumbs’ Oreo cupcakes, but since she can’t have them, we’ll just have to enjoy them for her.


These are the Worst Foods to Eat While Driving

As a lifelong commuter, here’s a situation I’ve found myself in more times than I’d like to admit:

It’s 6 p.m. and I’ve just gotten out of work (or class or internship or whatever) and I. Am. Starving. With a capital “Sta.” I don’t want to wait for dinner and chances are when I get home, I’ll just have to bury myself in more work anyway, so I do the only logical thing and head to the nearest watering hole to pick myself up a little something-something—you know, just to keep me and my fat ass company for the next 45 minutes.

And after doing this for a while now, I can proudly say I’ve learned a few things. Here’s a brief (by no means inclusive) list of foods I’ve learned it sucks to eat on a long drive home:


Now I’m not talking about all burritos. In fact, I think it’s safe to say that Taco Bell has absolutely perfected car food. Their tacos and burritos are more tortilla than meat and their Crunchwrap Supreme is definitive proof that God loves everybody, even the chronically one-handed. No, no, I’m talking about you, Chipotle. And you, quasi-authentic Mexican place I still get embarrassed trying to pronounce the name of. Your food is amazing, but when I’m fiending for some Carne Asada on the way home and everything just falls out everywhere after the first bite, ain’t nobody happy. Especially not my seat covers.

Lee’s Sandwiches

Could you make a messier sandwich? I mean, I know all breads slough crumbs, but these baguettes do not leave behind crumbs. They leave behind bread shrapnel. Lots of it. Without fail, each and every bite I take sets off hundreds of invisible mines, sending piece after piece of French-Ameri-Viet fusion hurtling toward my carpets, where they remain buried for weeks until I find the time to pick them out with my bare hands. Plus there’s the smell. Jesus.


I know you’re trying baby, and I appreciate that, I do. It literally warms my heart every time I’m pulling through the drive-thru and the cute little In-N-Out girl with her silly hat smiles at me and asks whether or not I’ll be eating in the car, but let’s be real. Them wrappers is difficult. This is not a burger you can eat with one hand. Instead you’re caught pinky and palm on the wheel, all spare fingers barely holding onto that Double-Double-y goodness, while your free hand tries gently to peel back layer after layer of wax wrapping so your next bite isn’t just a mouthful of paper. Which, if you haven’t tried it, is actually pretty damn difficult to do. The only saving grace here are the fries, which are easy, and are probably the only reason I haven’t stopped doing this yet, in spite of all the car safety laws I know I’m breaking. YO-freaking-LO.


Just kidding. Foodbeast does not suggest or recommend drinking and driving. That would be dumb.

Any saucy/greasy or otherwise obnoxiously messy handheld thing

This is probably the saddest one on this list. This is what I eat when I hate the world and I hate myself and I really really really just need something battered and bathed in pig fat. In all seriousness though, eating this stuff while driving sucks. If you’re anything like me, chances are the guilt from buying the two dozen garlic parmesan wings is enough to convince you to try and be neat and hold the things with a napkin—which would, of course, ultimately fail, leaving you with dozens if not hundreds of little greasy finger prints all over your steering wheel, door handle and stick shift. Yeah, not pretty. And yeah, I’m driving stick.

Now, there are definitely foods that don’t suck to eat as a commuter. There are french fries and Taco Bell, as we’ve said. There are KFC chicken wraps, if you’re into that. In my perfect world, every rush hour craving would be for Panda Express.

First of all, the two-item entree comes in a huge box that can sit comfortably on my lap. Second of all, as long as you get the right things, you can stick it all with a fork—it’s amazing. So thank you Panda, for being the most commuter-friendly food I can think of (at least for the moment). Thank you Orange Chicken. Thank you steamed rice. Thank you, most of the things on the Panda Express menu. Except you, fried rice, you and your oily, slippery, un-forkable bullsh*t. You can go suck a fat one.

Think we missed one? What do you think are the worst foods to eat with driving?


Crumb Robot Vacuum

Ever dream of a tiny little Robot Vacuum that will never get tired of cleaning up your messes? Well those dreams are quickly becoming a reality, especially in those pesky areas including those kitchen tables and that messy desk, ideal for either home or office use. With three colors to choose from (red, gray or black), these little robots are powered by a simple on / off button located on the top of their heads. Now I don’t have to worry about those pesky crumbs from my peanut butter and jelly sandwich! If only these little guys could get in between the keys on my keyboard…now that would be amazing! ($14.99 @ UsefulThings Store)



Craving: Cheesecake

Nothing fixes a sugar craving for me like a piece of cheesecake. Bakerella does it once again with the traditional cake of cheese, and keeps my mouth watering. It’s lunch time and I do work right by a Cheesecake Factory. Although it might not be the same, it would definitely fill that void. Oh how I want that void filled.