Crumbs Bakeshop Opens Gluten-Free Specialty Shop


Crumbs Bake Shop, the nation’s largest specialty cupcake shop, is jumping on the gluten-free band wagon in a big way. Going beyond simply adding a few gluten-free flavors to appease customers with the dietary restriction, the bakery is opening an entire location specializing in the gluten-free treats.

This new shop will be called Crumbs Gluten Free and will feature all the same cupcakes, cookies and pastries the bakery is known for as well as new items such as quiches, pies, breads and more, all 100% gluten-free. 


Returning to their humble NYC beginnings, this specialty shop is set to open Thursday, October 3rd in Greenwich Village located on 37 E. 8th St., between University and Broadway.


Cupcake Trend is Dying, Tweens Everywhere Mourn


Foodbeast has long been a supporter of Crumbs Bake Shop, the NYC staple that helped put ridiculously expensive, over-frosted, designer cupcakes on the map back in 2003. And can you blame us? When the cupcake fad surged into popularity a few years back, Crumbs hit the floor running, debuting flavors like PB&J and Oreo. With 67 locations in ten states (nearly double of what it had less than two years ago), Crumbs was basking in the cupcake chaos . . . until this week.

After a 34 percent drop in the Nasdaq last Friday and reporting 22 percent lower than the annual project, things for everyone’s favorite cupcakery are not looking good. The chain is pointing to post-Sandy closures as part of its struggles, but suit-and-tie financial experts are not agreeing.

“The novelty has worn off,” says Kevin Burke of Trinity Capital LLC (a Los Angeles-based investment banking firm that apparently knows some things about food).

Even harsher was Darren Tristano, executive VP at the Chicago consulting firm, Technomic Inc.

“You’re not going to Crumbs every day,” he told WSJ. “Demand is flat. And quite frankly, people can bake cupcakes.”

Well, duh, Darren! But can we bake them with vanilla custard filling, six-inch caps of buttercream frosting, and clever names and/or themes? Probably not. At least not easily.

Crumbs isn’t the only cupcake bake shop to feel the heat. With the trend slowing down at its climax in the early 2000s (following Magnolia Bakery’s appearance on Sex and the City) and competition picking up (there’s a “specialty” cupcakery on every corner now!), the competitive business is struggling to keep up, even with shows like “Cupcake Wars” and “DC Cupcakes” airing every minute of every day.

In other news, did you know Crumbs also serves “colossal” cupcakes, meant for 6-8 people? They’re totally different from cakes. Probably.

H/T WSJ + PicThx JoonBug


Girl Scout Cookies Upgrade to ‘The Thin Mints Cupcake’


Crumbs Bake Shop is collaborating with the Girl Scouts of the USA for National Girl Scout Cookie Day, February 8, by unveiling limited edition Girl Scout Thin Mints Cupcakes. The announcement temporarily halted things at the Foodbeast offices, as we’re major fans of freezing thin mints and dipping them in chocolate chip mint ice cream. The Thin Mints Cupcake features a chocolate devil’s food cake base stuffed with fudge and decked out with minty cream cheese frosting, topped with a Thin Mint Cookie for kicks.

Er, YUM. The cupcake sale goes from today til February 22 and will be sold at all 64 Crumbs Bake Shop locations nationwide. To find out where the closest shop is, check

Here’s to hoping the cupcakes taste just as good frozen.