News Sweets

People Waiting In Line For Cronuts Ignore A Dead Body

Everybody knows how delicious a cronut is, that should be common knowledge by now. If you don’t know, please stop reading this right now and go try one. I’ll save your spot in the article. Well, go on then.

Soooo, how was it? I know, right!? Ok, now that you know how amazing they are, this story might have a little more meaning.

A small bakery in SoHo responsible for creating the cronut had a line of people eager to try the local treats. They were so excited for their baked goods that they didn’t even notice the man slouched over on the bench right next to them, according to CBS New York.

It gets worse.


After the medics showed up and eventually put his body in a bag, a majority of the people waiting in line mere inches away reportedly stayed in line.

One woman visiting from Indiana didn’t seem to think there was anything wrong with that. “I just heard that they’re so good, so might as well just wait,” she said.

Another bystander said he would have left, as it would have been “too much of an experience” to deal with just for a cronut.

It was later reported that there was no suspicious activity involved in the man’s passing.

So what would you have done? Would you have waited for a cronut?



Photo Credit: Tia Nakai, Dominique Ansel


Jack in the Box Giving Free Croissant-Donuts on Halloween

croissant donut


Who: Jack in the Box

What: Walk into Jack in the Box in your Halloween costume and get a free, three-piece order of their Cronut-like Croissant-Donuts.

Where: Participating Jack in the Box locations throughout:

  •   Indianapolis, IN
  •   Denver, CO
  •   Kansas City, MO
  •   Nashville, TN
  •   Charlotte, NC
  •   Cincinnati, OH
  •   Yuma El Centro, AZ
  •   Greenville, SC
  •   Bakersfield, CA
  •   Oklahoma City, OK

When: The deal begins and ends on Friday, Oct. 31. That’s Halloween, remember?


TREND REPORT: Kimchi is Actually More Popular on Social Media Than Cronuts + Sriracha Combined


Food trends are a fickle beast, as highlighted by our own Charisma Madarang in her trends piece last week citing that Grilled Cheese was actually more talked about on social media and blogs than Cronuts, Poutine & Juicing, combined.

The correlation proved so interesting that I was curious to go a few levels further. The surface level buzz around blogs, Twitter and Facebook seems indicate that  Sriracha and Cronuts are trending above all else, but with data at our fingertips, it’s evident this is no longer the case.

Utilizing Microsoft’s new social listening tool and gleaning data on blogs, Twitter, Facebook, we were quickly able to aggregate and analyze both share of voice and sentiment towards a select group of food terms that interested us. We picked: Juicing, Ramen, Kale, French Press, Cronut, Poutine, Grilled Cheese, Sriracha and Kimchi.

Here are the high level conclusions we were able to glean from the data we got back:


More people are talking about ‘Kimchi’ than the cumulative total of people talking about ‘Cronuts’ and ‘Sriracha’


People currently love Ramen and continue talking about it positively. Of our sample set, it was hands down the most talked about item:



While Grilled Cheese was the third-most discussed item, people talked about it more negatively than any other item on our list:



Juicing had the highest sentiment of anything on the list. People love juicing, they love talking about it, and they talk about it positively:


70% of Ramen mentions came from a website or blog, the heaviest non-social media presence of any term we searched



People still love Kale. It was the second most talked about item on the list, and had the second highest sentiment behind juicing:



Health items like Juicing + Kale are the most positively talked about items on the list:



Here’s the complete infographic from our Microsoft Social Listening report:

food-story-full home_screen_overview_food-story

Fast Food

CONFIRMED: Jack in the Box Testing Their Own Cronut-like Product


It was posted earlier on Reddit today that a Jack in the Box somewhere in California was testing their own brand of croissant donuts, a.k.a cronutsFoodbeast did some digging and found that they are in fact selling them in a Jack in the Box located in Ramona, Calif.

With the Croissant Donut craze growing over the last year, there have been lines out the door to get a hold of that sweet hybrid pastry. Now that Jack in the Box is quietly testing them, could this be the start of Cronuts being welcomed to the mainstream menu? If it saves me a three-hour wait just to satiate a craving, I’d be down with it.

The Croissant Donuts are available at $0.89 for one piece or $1.99 for three. If anyone from the area has tried them let us know how they taste compared to the real thing.

Picthx WoundedFork

Fast Food

Crunkin’ Cronuts: World’s Most Hipster Pastry Finally Goes Mainstream


It’s not as if being the most hyped-up bakery item in the history of forever isn’t already “mainstream,” but there’s a difference between being like, reddit-mainstream and being Buzzfeed-mainstream, yannowhatImean?

Less than two months after Dominique Ansel blew up the internet with his infamous deep fried donut-croissant hybrid, Dunkin’ Donuts locations in both South Korea and the Philippines have now commercialized the monstrosity overseas. Dubbed the “New York Pie Donut” in Seoul and the “Donut Croissant” in Manila, these chain-born imposters are hardly the first cronut knock-offs to make their way abroad, but they are probably the first steps to viably diluting and mass-producing the beauty of the original on a global scale. In other words, pretty freaking sweet!


Soon we’ll have Cronut cupcakes and Cronut ice cream and Cronut coffee creamers. People will name their kids “Cronut” and those kids will grow up to bully everyone named “Doissant.” And on and on and so on and so forth until somebody finally stands up and shouts to the high heavens, “For the love of God can we stop talking about the Cronut?!” And of course we’ll just ignore him until we find something new to obsess over. I mean, old as they are, Sriracha and bacon and nutella are still around folks. This is going to be a long and bumpy ride.

H/T Quartz + PicThx DDSK, DDPH


There is Now a Black Market for Cronuts


With everyone clamoring whilst drooling over themselves to get their hands on a Cronut, it was only a matter of time before these delicate pastries hit the black market. And by black market we mean Craigslist.

As Bloomberg food critic Ryan Sutton first pointed out, “Cronut Scalping Has Begun!” According to Sutton, die-hard Cronut fans have been lining up outside of Dominique Ansel bakery, waiting for up to 90 minutes to snatch up this half-croissant, half-donut delicacy.

Of course, there are only a set number of Cronuts available daily, so some folks are out of luck and their wait is in vain. Then there’s the people who don’t have the luxury of living in NY or the time to queue up by the bakery. So what’s a Cronut-deprived soul to do?

Hit up this guy, apparently:


[click to enlarge]

If you need them delivered to Manhattan from SoHo, it’ll cost you $20 per Cronut, $30 to Queens and $40 to Brooklyn. The delivery guy also notes that the five is the max, since he will be eating one himself, naturally.

Here’s to hoping he delivers to California. Goodness knows I’d be willing to shell out for a few of these flaky, creamy bites of heaven.

H/T The Bad Deal