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Taco Bell Announces Nationwide Release of Crispy Chicken Sandwich Taco

Back in February of this year we reported on Taco Bell testing a new Crispy Chicken Sandwich Taco item in Charlotte and Nashville. To recall, this menu innovation was buttermilk fried chicken coated in tortilla chips, paired with a creamy chipotle sauce, with the jalapeño buttermilk-marinated chicken nestled in a puffy bread that’s shaped like a taco.

Starting September 2, this new Crispy Chicken Sandwich Taco will be available nationwide at participating Taco Bell locations for a limited time. 

Now the uniqueness in this item lay in its ambiguity. It looked more like a sandwich but folded like a taco — an unexpected head scratcher that eventually lead to its popularity in the test markets.

Whether the Crispy Chicken Sandwich Taco is a taco or a sandwich is a toss up and really worth some discussion, which is why Taco Bell has enlisted actual debate teams to make the call — on September 4 Taco Bell will use two debate teams from the University of Georgia and Clemson University to go head to head in the name of ‘Team it’s a Sandwich’ and ‘Team it’s a Taco’.

“The Great Crispy Chicken Sandwich Taco Debate” will air on Saturday, Sept. 4 during the Georgia vs Clemson primetime college football game on ABC 7:30 p.m. ET via a sixty second and three thirty second ad spots. 

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Fast Food

Other Fast Food Brands Are Roasting Taco Bell’s New Chicken Sandwich Taco

Taco Bell made a splash with their latest item in the Crispy Chicken Sandwich Taco this week, which was met with excitement for some and confusion from others — color me the latter as the “bun” or whatever the chicken held looked more like a bao. Turns out the news of The Bell throwing their hat in the chicken sandwich wars didn’t go unnoticed by some of the other big players in the scene, namely Zaxby’s and Popeyes Chicken.

The two popular fried chicken franchises wasted no time in taking their shots at Taco Bell’s Crispy Chicken Sandwich Taco, with Zaxby’s firing off the following tweet:

Popeyes, noted for being one of the best fast food fried chicken chains in the country, let it be known that Superman’s cape shall not be tugged at:

@popeyeschicken

#LoveThoseTacosFromPopeyes #FYP #ForYou #DIYrecipes #DIYtacos #PopeyesChicken #popeyeschickensandwich

♬ original sound – Popeyes Chicken

Though Taco Bell usually nails it in terms of menu innovations, the curious application of a taco and sandwich together seemed like a misfire that was easy prey to the bigger birds on the block.